|City of license||Stoke-on-Trent|
|Broadcast area||Staffordshire & South, East and Central Cheshire|
|Slogan||Today's Best Mix|
|Frequency||96.4 MHz, 96.9 MHz, 102.6 MHz, DAB|
|First air date||5 September 1983|
|Audience share||15.10% (September 2012, )|
|Owner||UTV Radio (UTV Media)|
|Website||Signal 1 Website|
Signal 1 is an Independent Local Radio station broadcasting from studios in Shelton, Stoke-on-Trent to Staffordshire and South, Central and East Cheshire. The station is owned by UTV Radio of which is ultimately owned by UTV Media. Signal 1 is home to Andy and Louise on Signal 1 Breakfast. It is also home to Chris Bovaird on Mid-Mornings and Martin Lowes on the Homerun . The station also broadcasts shows from Signal studios to other radio stations across the UTV radio group.
The station began as Signal Radio which first broadcast at 6am, 5 September 1983, with DJ John Evington selecting Neil Diamond's "Beautiful Noise" as its first track. The station initially broadcast on 104.3 MHz and 1170 kHz (a wavelength of 257 metres, with the phrase "2 5 7" becoming a distinctive leitmotif), changing to 102.6 MHz soon after. The station's name is derived from "Signal" the name of the newspaper in Arnold Bennett's local novels.
In 1989, Signal Radio started a six-hour output on the new 96.4 Cheshire frequency. In early 1990, Signal also launched the new Stafford transmitter broadcasting on 96.9 FM. For a time this was a simple pick up relay for Signal Radio, however, in October 1990, a new service called Echo 96 started on the 96.4 and 96.9 frequencies. This operated as an alternative AOR station. In 1991 both KFM and Echo 96 Cheshire were rebranded as Signal Cheshire, broadcasting on 96.4 FM and 104.9 FM. This meant Echo 96 was only running on the 96.9 Stafford transmitter. However, by the end of 1991, Echo 96 had become Signal Stafford which later morphed into an opt out service of Signal 1. In 2000 the 96.4 transmitter also returned to Signal 1 from Imagine FM, previously Signal Cheshire. Nowadays, apart from split ads, all transmitters carry the same programming.
As mentioned above since the early 1990s, the Stafford area has had a range of split programming on 96.9 and the alternative older targeted Signal 2 service has evolved from what was initially a "Golden Breakfast Show" only, on the original accompanying 1170 AM frequency, from back in 1992.
Signal 1 will celebrate its 30th Birthday on 10 August 2013 with a special concert at Betley Court Farm in Crewe.
Signal 1's main transmitter is at Alsagers Bank, which broadcasts on 102.6 FM. As well as covering North Staffordshire and South Cheshire, the transmitter can be received well into the North West and down into the West Midlands, due to the height of the transmitter. Signal 1 also has filler transmitters at Pye Green, which covers Stafford and the surrounding area, and at Sutton Common, which covers Congleton, Macclesfield and the surrounding area. All of Signal 1's transmitters have specific ads for the local transmission area, and both Sutton Common and Pye Green are BT backbone link towers.
Signal 1 also broadcasts on the local Stoke and Stafford DAB multiplex 12D.
Signal 1 currently has Rajar listening figures of around 15.10%, this is 33% lower than ten years previously when it was achieving figures of 22.50%.
Signal 1 broadcasts local programming between 6am and 7pm. At other times programs are shared with the rest of the UTV network with Signal 1 being the home station from where they are broadcast. The Vodafone Big Top 40 show on a Sunday is produced by Global Radio and is broadcast from its studios in Leicester Square, London.
- Syndicated presenters
Signal Radio hosts events for local children's charities every year under the "Help a Signal Child" banner. One of the main fundraising activities is the SIGNAL WALKATHON, which has raised in excess of £500,000 over the years. 2009 also started seening the station working with the Donna Louise Trust, with proceeds of the Walkathon jointly split between the two.
Signal Radio Media Academy
- Official page
- Signal Radio Jingles
- Listening Room – first 25 years of Signal Radio
- History of local radio in Staffordshire
- Alsagers Bank transmitter, near to Newcastle-under-Lyme
- Sutton Common transmitter, near Macclesfield
- Pye Green transmitter, near Stafford