SilkAir

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SilkAir
SilkAir Logo.svg
IATA
MI
ICAO
SLK
Callsign
SILKAIR
Founded 1976 (as Tradewinds Charters)
Commenced operations 1992
Hubs Singapore Changi Airport
Frequent-flyer program KrisFlyer
Airport lounge KrisFlyer Gold Lounge, SilverKris Lounge
Fleet size 26
Destinations 45
Company slogan More journeys to treasure
Parent company Intro Aviation
Headquarters Singapore
Key people Leslie Thng (Chief Executive)[1]
Revenue Increase S$846.0 million (FY 2012/13)
Operating income Decrease S$96.7 million (FY 2012/13)
Net income Decrease S$80.7 million (FY 2012/13)
Employees 1,360 (31 March 2013)
Website www.silkair.com

SilkAir (Singapore) Private Limited[2] (Tamil: சில்க்ஏர்)(Chinese: 勝安航空 Shèng'ān Hángkōng) is an airline with its head office in Airline House in Singapore;[3] previously it was on the fifth storey of the SIA Superhub in Singapore.[4] It is a wholly owned subsidiary of Singapore Airlines and operates scheduled passenger services from Singapore to 44 cities in Southeast Asia, the Indian Subcontinent, China and Australia. As the regional wing of Singapore Airlines, it serves the short-haul destinations in the Singapore Airlines Group network. In the year to 31 March 2013 the airline flew 3.3 million passengers and made an operating profit of S$96.7 million, as revenue rose 12.7% to $846.0 million.[5]

In 1997, the crash of SilkAir Flight 185 was thought by some to be the result of "pilot suicide", which killed all passengers and crew on board. [6][7] However, other investigative leads indicated that Flight 185 suffered the same malfunction as two previous incidents of very similar flight-event parameters involving the Boeing 737;[8] United Airlines Flight 585 and USAir Flight 427, where sudden and extreme unintended action of the 737 rudders would cause the aircraft to nose-over into an uncontrollable descent.[9][10]

As of 31 March 2013, SilkAir employs 1,360 staff.[5]

History[edit]

The airline had its roots as a regional air-charter company as Tradewinds Charters formed in 1976, and using planes predominantly leased from parent company Singapore Airlines serving leisure destinations. Scheduled services were introduced as Tradewinds Airlines on 21 February 1989, when it leased McDonnell Douglas MD-87 airplanes for services to 6 destinations: Bandar Seri Begawan, Pattaya, Phuket, Hat Yai and Kuantan from Singapore's Changi International Airport and Tioman from Singapore's Seletar Airport. As the carrier matured, regional business destinations such as Jakarta, Phnom Penh and Yangon were added to its network, thereby broadening the airline's appeal beyond the holiday-maker to include the business traveller.

SilkAir A319-100 at Singapore Changi Airport, with a Singapore Airlines (parent company) Boeing 777 in the background.

A major marketing overhaul was started in 1991, culminating on 1 April 1992, by giving the airline its present name and logo as a new corporate identity.[11] The re-branded airline utilised up to six of the new Boeing 737-300s introduced just a year earlier. The mid-1990s saw two Airbus A310-200 aircraft in use and the expansion of services to India as well as mainland China. It was the first Asian carrier to offer handheld portable video-on-demand (VOD) in-flight entertainment in the form of the DigEplayer 5500, available on flights to selected countries.[12]

Business trends[edit]

The key business trends for SilkAir are shown in the following table, for each financial year ending 31 March:

Year ending 31 March:
2009 2010 2011 2012 2013
Total Revenue (S$m) 546.3 538.5 670.3 750.8 846.0
Operating Profit (S$m) 33.6 49.2 121.4 104.6 96.7
Passengers carried (thousands) 1,954 2,356 2,764 3,032 3,295
- passenger change year-on-year Increase20.6% Increase17.3% Increase9.7% Increase8.7%
Passenger load factor (%) 72.5 77.1 76.4 75.7 73.6
Number of aircraft (at year end) 16 18 18 20 22
Number of staff (at year end) 876 944 1,116 1,192 1,360
Sources [5][13] [5][14] [5][14] [5] [5]

Destinations[edit]

Codeshare agreements[edit]

SilkAir has codeshare agreements with the following airlines:[citation needed]

[16]

Fleet[edit]

SilkAir Airbus A320 at Davao International Airport, Philippines

SilkAir began operations with two leased McDonnell Douglas MD-87 aircraft in 1989, before investing in its own fleet of six Boeing 737-300s, the first of which began operations in 1991. It operated two Airbus A310-200s for a brief period from 1993 to 1995 before they were transferred to Singapore Airlines, and two Fokker 70s from 1995 to 2000. It began replacing its Boeing fleet with Airbus aircraft when the first Airbus A320-200 arrived on September 18, 1998, and retired all Boeing aircraft a year later.[17] Soon after its first A320 was delivered, SilkAir took delivery of its first A319-100 aircraft on September 3, 1999. The A319 is currently utilized on certain routes within Southeast Asia, and to some cities in India, while the larger A320 is used on most of the airline's major routes. On 20 December 2006, SilkAir signed an agreement to purchase 11 Airbus A320-200 aircraft with nine more on option. These aircraft will be delivered between 2009-2012.[18]

On 3 August 2012, SilkAir had signed a letter of intent with Boeing for a purchase of 68 aircraft. The agreement includes a firm order for 23 Boeing 737-800s and 31 Boeing 737 MAX 8 aircraft, and purchase rights for another 14 aircraft.[19] On 14 November 2012, the commitment was then converted to a firm order.[20] The 737 aircraft will be used to replace the existing A319/320 fleet and for the expansion of the airline.

On 4 February 2014, SilkAir received its first Boeing 737-800 aircraft.[21]

The SilkAir fleet consists of the following aircraft (as of 31 March 2014):

SilkAir Fleet[22]
Aircraft In Service Orders Options Passengers
J Y Total
Airbus A319-100
6
8
120
128
12 106 118
Airbus A320-200
18
16
126
142
Boeing 737-800
2
21
12
150
162
Boeing 737 MAX 8
31
14
TBA
Total 26 52 14

Cabins[edit]

There are two classes of cabins available on all SilkAir flights — Business class and Economy class.

SilkAir A320-200 Economy Class cabin

Business Class[edit]

Business class cabins are available on all SilkAir flights. The business-class cabins offer a seat pitch of between 39 to 40 inches and legroom of 19.3 inches. Business class passengers now receive leather seats which are on all Airbus 319s, and most Airbus 320s.

Economy Class[edit]

All economy class cabins on SilkAir have a seat pitch of 31 inches and legroom of 12 inches. Economy class now features a new autumn color scheme - the older seats found in some of the older A320s are blue-green.

On-board amenities[edit]

Dining[edit]

SilkAir offers Oriental and Western menus which emphasise on flavours of the region. Local delights such as Hainanese chicken rice, laksa, mee siam and mee rebus are available on selected flights.

Entertainment[edit]

SilkAir offers a selection of magazine titles on board and screens a series of short features on their inflight screens. SilkAir inflight magazine, Silkwinds is complimentary for all passengers. It is published every month.

Wireless Inflight Entertainment[edit]

SilkAir has started a wireless inflight entertainment system trial on one of its Airbus A320 aircraft. The system allows passengers to stream movies, TV programmes and music directly onto their personal devices while on a flight. They can then access the content through their laptops, tablets and smartphones. This service is free for all passengers.

Tradewinds Tours and Travel[edit]

Tradewinds Tours and Travel Private Limited is a wholly owned subsidiary of SilkAir, providing package tours to destinations flown by the airline, as well as chartered flights within the Asia region. The company was incorporated in 1975, and became a fully licensed tour operator in 1984.

SilkAir, the regional wing of Singapore Airlines, was once known as Tradewinds Charters at its founding in 1976, before earning its present name in 1991. The chartered operations were hence continued to be handled by Tradewinds Tours and Travel.

Awards[edit]

The airline won successive Best Regional Airline: Southeast Asia in 2009 and 2010 by Skytrax at each year's respective World Airlines Awards. In October 2011, SilkAir was awarded the Regional Airline of the Year by the Centre for Aviation (CAPA), an aviation research body.[23]

Incidents and accidents[edit]

  • On 19 December 1997, SilkAir Flight 185, operated by a Boeing 737-300 and piloted by Captain Tsu Way Ming, plunged into the Musi River in Sumatra during a routine flight from Jakarta to Singapore, killing all 104 people on board. The crash was investigated by various groups, with different results. The Indonesian NTSC, who were lead investigators, stated that they were unable to determine the cause, while the U.S. NTSB concluded that the crash resulted from an intentional act by a pilot, most likely the captain.[6][7] A civil lawsuit case against Parker Hannifin, the manufacturer of the PCU-dual servo unit that is essential in the control the rudder of the 737, suspected in causing the crashes of United Airlines Flight 585 and USAir Flight 427 under similar flight-event parameters, had provided the NTSB the initial test results of the recovered PCU-dual servo unit from Flight 185 in 1997, but was later further independently investigated for litigation on behalf some families of Flight 185 passengers in a civil lawsuit against Parker Hannifin.[24] The jury under the Superior Court in Los Angeles in 2004, which was not allowed to hear or consider the NTSB conclusions, decided that the crash was caused by a prominent issue inherent in other 737 crashes: a defective servo valve inside the Power Control Unit (PCU) which controls the aircraft's rudder, causing a rudder hard-over and a subsequent uncontrollable crash. The manufacturer of the aircraft's rudder controls and the families later reached an out of court settlement.

References[edit]

  1. ^ "SilkAir names new chief executive". Channel NewsAsia. Retrieved 7 August 2012. 
  2. ^ "Singapore Airlines Annual Report 2009/2010". Singapore Airlines. p. 67. 
  3. ^ "Singapore Air Operators." (Archive) Civil Aviation Authority of Singapore. Retrieved on 31 October 2012. "05-D Airline House, 25 Airline Road, Singapore 819829"
  4. ^ "Directory: World airlines." Flight Global. 30 March-5 April 2004. p. 68. "Core L, 5th Storey, SIA Superhub 1, 30 Airlines Road"
  5. ^ a b c d e f g "Singapore Airlines Annual Report 2012/13" (PDF). Singapore Airlines Group. Retrieved 8 January 2014. 
  6. ^ a b Accident description at the Aviation Safety Network
  7. ^ a b "Final flight: SilkAir". Civil Aviation Safety Authority (CASA). 
  8. ^ http://eresources.nlb.gov.sg/infopedia/articles/SIP_1576_2009-09-30.html
  9. ^ http://www.pawd.uscourts.gov/Applications/pawd_outreach/Documents/Case%20Summaries/CV%2099-917.pdf
  10. ^ http://old.post-gazette.com/nation/20020604crashnation1p1.asp
  11. ^ "SILKAIR — THE REGIONAL WING OF SINGAPORE AIRLINES". SilkAir. 
  12. ^ "Inflight Entertainment". SilkAir. 
  13. ^ "Singapore Airlines Annual Report 2008/09" (PDF). Singapore Airlines Group. Retrieved 8 January 2014. 
  14. ^ a b "Singapore Airlines Annual Report 2010/11" (PDF). Singapore Airlines Group. Retrieved 8 January 2014. 
  15. ^ http://www.indiainfoline.com/Markets/News/Singapore-Airlines-SilkAir-signs-codeshare-agreement/5688377772
  16. ^ http://airlineroute.net/2014/01/06/mi-s14update2/
  17. ^ "Airfleets: SilkAir". Airfleets.net. 
  18. ^ "SILKAIR PLACES NEW ORDER FOR 20 AIRBUS A320 PLANES,TO MEET GROWTH AND FLEET RENEWAL" (Press release). SilkAir. 2006-12-20. Retrieved 6 August 2010. 
  19. ^ "SilkAir signs LOI for 31 Boeing 737-8s, 23 737-800s". Flightglobal.com. 2012-08-03. Retrieved 2012-11-02. 
  20. ^ "Boeing, SilkAir Finalize Order for 54 737s". http://boeing.mediaroom.com. Retrieved 15 November 2012. 
  21. ^ "Boeing, SilkAir Begins Transition to All 737 Fleet" SilkAir. retrieved 6 February 2014.
  22. ^ "List of Aircraft on Singapore Register". Civil Aviation Authority of Singapore. 31 March 2014. Retrieved 2 April 2014. 
  23. ^ "SilkAir wins Regional Airline of the Year". Channel News Asia. Retrieved 21 October 2011. 
  24. ^ Valerie Chew (September 30, 2009). "Crash of SilkAir Flight MI 185". National Library Board. Retrieved May 26, 2012. 

External links[edit]