Sim Lim Square

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Sim Lim Square
Location Rochor, Singapore
Opening date 1987
No. of stores and services 150
No. of floors 6
Website Sim Lim Square
Sim Lim Square has six storeys of shops, offering mainly electronic and IT products.

Sim Lim Square (Chinese: 森林商业中心, Wade-Giles: Sen1 lin2 shang1 yeh2 chung1 hsin1), commonly referred to as SLS, is a large retail complex that offers a wide variety of electronic goods and services ranging from DVDs, cameras, phones, video cameras, and computer parts and servicing.

Located at 1 Rochor Canal Road, Singapore, SLS is situated in central Singapore, near historic features such as the Little India district and one of the earliest HDB developments. SLS is accessible via MRT at Bugis or Little India MRT stations.

Shop types[edit]

The complex is a six-storey building with a range of varied electronics supply and service shops. The centre operates away from the main shopping areas of Singapore and as such can be seen as an area for bargains to be gained with cheap and inexpensive goods. Examples of this can include phones, laptops, computer parts, cameras and other electronic devices.

CASE (Consumer Association of Singapore) often publishes advisory against rogue vendors in SLS.[1]



Many shops, particularly those on lower levels selling games, cameras and mobiles, in Sim Lim Square resort to scam tactics to reap higher profits. Unwary shoppers might fall into the traps of unscrupulous sellers.[2][3][4] In early 2008, some SLS shops were busted by the police for selling counterfeit copies of Microsoft Windows.[5]

The impact on the mall's reputation over customer scams was so serious that in November 2014, management of Sim Lim Square appealed to the authorities to "take a tough stand against the recalcitrant retailers".[6][7]

Redress for victims[edit]

Scam victims may seek redress through the Sim Lim Square management (who certifies honest retailers through its Star Retailer programme), CASE (Consumer Association of Singapore) or the Small Claims Court.

Mobile Air saga[edit]

In late October, ground floor mobile phone shop 'Mobile Air' was brought to public attention after refunding a customer $1,010 in coins. Mobile Air were ordered by the Small Claims Tribunal to give the refund when they forced the customer to pay an $2,400 'insurance fee' after she signed a contract.[8]CASE are currently probing the shop.[9]

See also[edit]


External links[edit]

Coordinates: 1°18′11″N 103°51′11″E / 1.30306°N 103.85306°E / 1.30306; 103.85306