SimplySiti

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SimplySiti Sdn. Bhd.
Type Private
Industry Cosmetics, personal care
Founded Kuala Lumpur, Malaysia (March 30, 2010)[1]
Founder(s) Siti Nurhaliza
Headquarters Kuala Lumpur, Malaysia
Key people Siti Nurhaliza (President)[2]
Datuk Khalid Mohd Jiwa (Co-President)[2]
Datuk Normaziah Sheikh Mohamed[3]
P.Y. Wong[3]
Website simplysiti.com.my

SimplySiti Sdn. Bhd., known as SimplySiti is a cosmetic line founded by a Malaysian artiste, Siti Nurhaliza in March 2010 with the headquarters in Kuala Lumpur, Malaysia.

History[edit]

Siti Nurhaliza during the launching of new red lipstick colours on September 30, 2010.

Launched in early 2010, SimplySiti is Siti Nurhaliza's second attempt to participate in a business industry after her first trial with her CTea came to a dead end,[3] and the production of her branded tea was stopped in March to focus more on SimplySiti.[4] With the help of her husband, Datuk Seri Khalid Mohd Jiwa and two others business partners, she ventured into the cosmetic industry after two years of research with AC Nielsen to study the market and target customers.[5] The cosmetics are produced in Korea.[5] with the incorporation of nanotechnology.[6] Before being released into the market, SimplySiti received Halal status from Jabatan Kemajuan Islam Malaysia (JAKIM) officials who visited the factory in Korea to inspect every aspect of the production with strict regulations to ensure the products are Halal.[3] Many of the products, especially her lipstick range released bear the names from her singles' and albums' titles.[5][2] Marketing strategies include availability of the products over 200 Watsons, Guardian and Jusco outlets throughout Malaysia,[2] with its first kiosk at the JB Sentral in Johor Bahru[7] and there are plans for promoting the products to Brunei, Indonesia, Singapore and Middle East countries.[2]

In July, Siti signed a contract a British toiletries company, Standard Soap for producing SimplySiti new products such as shampoo, anti-perspirant and other toiletries for release in February 2011, which could worth up to £5 million for the first three to four years.[8]

A limited gold edition of SimplySiti products with her signature was released in late August especially for Hari Raya Aidilfitri[9] and a month later, a new collection known as "SimplySiti Glam Red" was released with five new hues for the lipstick collection.[10]

Siti Nurhaliza performing during SimplySiti promotion tour at The Spring, Kuching on June 6, 2010.

Promotion[edit]

Siti was personally involved with the promotion of the products including starring in the product's television commercials and touring malls around Malaysia where she also released a theme song for the SimplySiti products, Rahsiaku Kini Milikmu (It Used To Be My Secret, Now It's Yours).[5][11]

Awards[edit]

Halal Journal Awards[edit]

First launced in 2006 by The Halal Journal, one of the main objectives of this award is to give out support to the halal products and services from all over the world. Being the only Malaysian winner, her cosmetic and skincare range, SimplySiti took home the Best Product category.[12]

Year Recipient Award Result
2010[13] SimplySiti Best Halal Product Won

Halfest Awards[edit]

Halal Fiest Malaysia or more commonly known as Halfest is an annual five-day trade show first launched in 2011 to promote Malaysian's Small and Medium-sized Business[14] that are certified to be Halal. In 2012, SimplySiti cosmetic range was placed second in the Best Packaging category of Halfest 2012 Awards.

Year Recipient Award Result
2012[15] SimplySiti Best Packaging Second Place

Kecantikan Untukumu Cosmopolitan Awards[edit]

Year Recipient Award Result
2010[16] SimplySiti The Best Water-Proof Mascara Won

The BrandLaureate - SMEs Chapter Awards[edit]

On January 11, 2011, she received two awards from The BrandLaureate - Small and Medium Enterprises Chapter Awards (The BrandLaureate - SME's Chapter Awards), one for her SimplySiti range, for Most Promising Brand and another one for herself, first time introduced in 2011, The BrandLaureate Tun Dr. Siti Hasmah SME’s Women of The Year 2010 which was presented by Tun Dr. Siti Hasmah, wife of Malaysia's fourth Prime Minister, Tun Dr. Mahathir herself.[17]

Year Recipient Award Result
2011[17][18] SimplySiti Most Promising Brand Won
Herself The BrandLaureate Tun Dr. Siti Hasmah SME’s Women of The Year Won

UDC Business Awards[edit]

On October 8, 2011, she received an award by UDC Business Awards (Universo De Comercio Business Awards) under the category of “UDC Best Upcoming Cosmetic Product” presented by former Prime Minister, Tun Mahathir.[19]

Year Recipient Award Result
2011[19] SimplySiti UDC Best Upcoming Cosmetic Product Won

Watson's Health, Wellness and Beauty Awards[edit]

Year Recipient Award Result
2010[16] SimplySiti The Best Halal Launch Won
The Best Halal BB-Cream Won
The Best Coverage Face Powder Won
The Best Exclusive Brand Launch Won


References[edit]

  1. ^ Shazryn Mohd. Faizal (March 31, 2010). "Siti bergelar ahli perniagaan". Utusan Malaysia Online (in (Malay)). Retrieved 2010-10-31. 
  2. ^ a b c d e "Singer shares her beauty secrets with SimplySiti brand". New Straits Time Sunday. Digital Collections DC5: Text Archive. May 16, 2010. Retrieved 2010-10-31. 
  3. ^ a b c d Shazryn Mohd. Faizal (April 9, 2010). "SimplySiti bukti kesungguhan Siti". Utusan Malaysia Online (in (Malay)). Retrieved 2010-10-31. 
  4. ^ Hartati Hassan Basri (June 9, 2010). "Saya sendiri gunakannya". Harian Metro (in (Malay)). Digital Collections DC5: Text Archive. Retrieved 2010-10-31. 
  5. ^ a b c d "SimplySiti bukan lagi rahsia". Utusan Malaysia Online (in (Malay)). April 11, 2010. Retrieved 2010-10-31. 
  6. ^ "Siti Hampir Putus Asa Di Korea". mStar Online (in (Malay)). April 2, 2010. Retrieved 2010-10-31. 
  7. ^ "Rawatan untuk semua jenis kulit". Harian Metro (in (Malay)). Digital Collections DC5: Text Archive. May 20, 2010. Retrieved 2010-11-06. 
  8. ^ "Standard Soap is a hit with Malaysian superstar Siti". Thisisbusiness.co.uk. July 27, 2010. Retrieved 2010-10-31. 
  9. ^ Budiey Isma (September 2, 2010). "10 Fakta Menarik Projek Terbaru Siti Nurhaliza untuk SimplySiti". Sensasi Selevriti (in (Malay)). Retrieved 2010-11-06. 
  10. ^ "SimplySiti Muncul Dengan Gincu Rona Merah!". Murai.com.my (in (Malay)). October 1, 2010. Retrieved 2010-11-06. 
  11. ^ "SimplySiti, kemunculan Siti Nurhaliza tarik lebih 2,000 pengunjung". Utusan Malaysia Online (in (Malay)). April 12, 2010. Retrieved 2010-10-31. 
  12. ^ "Former Malaysian Prime Minister presents The Halal Journal Awards to the industry’s top achievers". The Halal Journal. May 29, 2010. Retrieved 2010-09-02. 
  13. ^ Mohd Al Qayum Aziz (May 29, 2010). "SimplySiti Terima Anugerah Produk Halal Terbaik". Mstar Online (in (Malay)). Retrieved 2010-04-06. 
  14. ^ "Halfest sasar usahawan kecil". Harian Metro (in (Malay)). August 15, 2011. Retrieved 2012-10-19. 
  15. ^ Muhammad Zulhilmi Daud (October 12, 2012). "Sultan Ahmad Shah". Bernama Images (in (Malay)). Retrieved 2012-10-12. 
  16. ^ a b Siti Nurhaliza (October 29, 2011). "Kagumi Foster". Berita Harian (in (Malay)). Retrieved 2012-01-27. 
  17. ^ a b SultanMuzaffar (January 12, 2011). "Siti Nurhaliza Terima Pengiktirafan BrandLaureate". Gua.com.my (in (Malay)). Retrieved 2011-01-11. 
  18. ^ "Perodua ungguli anugerah jenama terbaik". Berita Harian Online (in (Malay)). January 12, 2011. Retrieved 2011-01-11. 
  19. ^ a b Ell (October 24, 2011). "Dato’ Siti Nurhaliza & Hatta Dolmat Terima Anugerah Berprestij, ‘UDC Business Award 2011′". OhBulan (in (Malay)). Retrieved 2011-10-25. 

External links[edit]