Simyo
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| Industry | Telecommunication |
|---|---|
| Founded | May 2005 |
| Headquarters | Belgium Germany France The Netherlands Spain |
| Products | Mobile telecommunications |
| Parent | KPN |
simyo is a no frills brand of a mobile virtual network operator operated by KPN in Belgium, Germany, France, the Netherlands and Spain.
The company was founded in May 2005. Its headquarters are in Düsseldorf from a four-member team led by Rolf Hansen, the current CEO. Participation was initially E-Plus with 90%, and the simyo Management with 10%. On 3 January 2007, E-Plus announced the complete takeover of simyo. simyo does not own a wireless network, but as a mobile virtual network operator, it uses the network infrastructure of its parent company.
simyo belongs to the Dutch telecommunications group KPN, the fourth-ranking mobile telephone operator in Europe. The KPN group has over 32 million customers in Germany, Belgium, The Netherlands and Spain, where it has been operating under the trade name of simyo as a mobile virtual network operator since 29 January 2008 through the Orange network.
simyo bases its business strategy on management via the Internet, using a model similar to that originally made popular by online banks. This business structure permits considerable cost savings, which the operator passes on in its rates. Another aspect that helps to cut costs is that they do not subsidise terminals.
[edit] History
The provider mobilcom first tried to stop Simyo with an injunction, as E-Plus hadn't granted the same conditions to other providers and hadn't given sufficient notice about the start of the offering. The Federal Network Agency (formerly RegTP ) decided this case on 12 July 2005 in favor of Simyo, and justified this by saying that Simyo is not simply a new tariff but a product: Because of its commercial, technical and sales design, while forgoing costly comfort features, it creates essential differences to previous prepaid products.
The success of the pioneer Tchibo (in cooperation with O2) and simyo's entry into the market in early 2005 were followed by several similar offers from other low-cost provides around mid-2005 resulting in a general price decline in the German mobile market.
Although simyo is not the first discount mobile network operator in the German market - O₂ in cooperation with Tchibo offered a mobile flat rate as early as October 2004 [1] - simyo deserves credit for having initiated a general price decrease in the German mobile market. Following the successful launch of simyo more than 15 other discount mobile networks were started, including at least seven in the network of E-Plus.
In February 2007 Simyo heralded a new round of price decreases for data rates among NoFrills providers. Since 1 June 2007 Simyo offers access to the UMTS network. New customers will automatically receive a UMTS SIM card; existing customers are charged when reordering. Since October 2007 Simyo offers calls to German landlines and Simyo-participants under the name "simyo Flat" for a monthly fee. Since November 2008 Simyo also offers a data rate for 30 days up to a volume of 1 GB.
simyo hasn't announced the number of customers yet; industry insiders have suggested 350,000 simyo customers in October 2005.
Portel reported in September 2007 that the number of simyo customers rose to 900,000.
[edit] References
[edit] Externals links
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