Singha
Singha, (Thai: สิงห์, correctly pronounced sing, but typically pronounced by foreigners as sing-ha, reflecting the Latin spelling) or singa, is a 5% alcohol-by-volume (abv) pale lager produced by Boon Rawd Brewery. It is also available in 5% abv draught version as Singha Lager Draft, and the new 3.5% abv Singha Light introduced in 2006.
[edit] History
The Singha is a mystical lion, found in ancient Hindu and Thai stories. It is a powerful mythological creature and was chosen as a symbol. The Garuda symbol on the bottleneck is a symbol of Thailand's royalty. The Royal Warrant was given on October 25, 1939. Boon Rawd is the only Thai brewery to be granted Royal Permission to display it.[1]
Boon Rawd bought two German breweries in Hartmannsdorf and Mittweida in Saxony in 1994, at one point these breweries produced a special variant, Singha Gold, however production of these has stopped. All Singha Beer is now produced only in Thailand.
Beginning in September 2007, a 5.0% (abv) version of Singha Lager has replaced the 6.0% (abv) original version that has earned the Singha name its reputation. This new version, while still brewed in Thailand by Pathmthani Brewery Co., Ltd., proclaims on its labelling to have been brewed under the supervision of Singha Corporation Co., Ltd. instead of Boon Rawd Brewery Co. Ltd. The last known fill date for Singha Lager 6.0% bottles sold in the United States is October 18, 2007.
Beer production capacity is 1 billion liters per year. Until recently Singha was the best selling beer in Thailand, but is now challenged by the cheap Beer Chang, brewed by ThaiBev (formerly the Beer Thai Company).
Singha has been available in the UK since August 2009 in supermarkets like Tesco, Waitrose, Sainsburys and Morrisons, as well as in Thai Restaurants across the country.
In 2007, Boon Rawd regained its number one spot in beer market leadership in Thailand.
"Singha beer" is repeated throughout the song "House of the Gods" on the 1990 album Hell's Ditch by The Pogues.
In August 2010, Singha formed a 4-year partnership with Premier League football club, Chelsea. In the 2010 Formula One season, Singha's logo is seen on the Red Bull Racing team's livery.[2] It already had a similar partnership with Manchester United.[3]
[edit] References
- ^ "The Products". Singha Corporation Co., Ltd.. 2011. http://www.singhabeer.com/download/brochure/Singha_Company_Profile1.pdf. Retrieved January 12, 2011.
- ^ "Chelsea in new Partnership with Singha Beer". www.chelseafc.com. http://www.chelseafc.com/page/LatestNews/0,,10268~2111007,00.html. Retrieved 2010-08-05.
- ^ http://www.manutd.com/default.sps?pagegid=%7B3479FBF4-753A-4BF4-8FDD-0F0BFCEA3FFF%7D
