SingleMuslim.com homepage on 9 July 2008
|Slogan||The world’s leading Muslim introduction agency.|
|Type of site||Matrimonial website|
|Created by||Adeem Younis|
|Launched||1 August 2000|
Founder and managing director Adeem Younis conceived the idea for SingleMuslim.com when he was a 19 year old undergraduate student at the University of Leeds. On 1 August 2000, Younis launched the website from his office, above a fast food shop in Wakefield, West Yorkshire, England. Friends and contacts in the local community helped the venture by offering support with website development, photography, and other essentials.
The company has grown from just two original members of staff to eight and expects to keep expanding as the website continues to grow internationally. As well as being available in the United Kingdom, the website also has Pakistani-, Canadian-, Australian-, and American-centered web pages.
SingleMuslim.com also works in partnership with Muslim Marriage Events. In 2010, 130,000 members signed up to their events in the United Kingdom.
SingleMuslim.com works as an introductions agency to help single Muslims find a compatible marriage partner, as an alternative to using traditional methods. Gold Membership entitles users full access to all the services offered by the website. Women are offered Gold Membership free of charge, whereas men are required to pay for Gold Membership packages on a reoccurring subscription.
The website allows users to create a profile with personal, faith-based, educational, and professional information, and upload pictures. Users can send instant messages to members of the opposite gender, and send them virtual gifts. Users can perform searches of the member database based on criteria such as age, religious sect, location, country of origin, piety, citizenship, language(s), marital status, education, and profession. The website also has a real time live chat feature.
The website team manually vet each profile data and photographs for authenticity. The website is also self-regulating so users can report other users who are misusing the service, or who may not be genuine users, and there is a zero-tolerance policy in place where such people will be removed. Family or friends can also register on the website on behalf of someone.
By the end of 2002, SingleMuslim.com had over 10,000 registered users registered. By June 2005, there were over 50,000 active accounts on the website, and in December 2006 the website had its 100,000th user. The website has over 14,000 new members joining the website every month and an increasing number of international members are being drawn to the website. As of August 2010, there were over registered 500,000 members, which rose to 600,000 members in January 2011. More than 500 new user accounts are registered every day. In October 2012, the website had its millionth user. Since 2004, the website has seen a 1,000 percent growth in users and a tenfold increase in turnover.
Since 2007, SingleMuslim.com has learned of an average of four new marriages every day. The website is thought to have brought around 10,000 marriages. On average two people a day leave the website having found success.
Around half of the website’s users are British Muslims, therefore 10 percent of the UK’s 2.4 million Muslims are registered with SingleMuslim.com, and on average the website receives over 40,000 unique visits every day.
There is a 2:1 ratio of men to women using the website, which may reflect some of the cultural perceptions of using the Internet to find a marriage partner. The ratio of men to women using the website used to be 6:1, however the number of women registering has increased since free Gold Membership was introduced to women.
In July 2009, a survey revealed that an overwhelming majority of Muslims believe that, ideally, Muslims should be married by the age of 25.
In February 2010, a survey found that Muslim couples were scaling back their wedding celebrations.
In June 2010, a survey showed that when asked to state a preference, over one third of the website’s users look primarily for evidence of piety and religious compatibly when looking for an ideal marriage partner.
In January 2011, A survey showed that Muslims (particularly Muslim women) prefer to marry closer to home. The survey concluded that more than 65 percent of members would prefer their ideal marriage partner to come from the same country as them. A third of those polled would prefer their future spouse to come from the same town or city.
In February 2011, a survey showed that the majority of Muslim men would prefer to marry someone younger.
Media and reception
On 3 October 2007, BBC One broadcast a documentary about SingleMuslim.com entitled Single British Muslims.com. In August 2008, the website featured on a two episodes of six-part ITV1 series, A Match Made in Heaven.
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