Single supplement

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The single supplement is a premium charged to solo travelers when they take a room alone. The amount involved ranges from 10 to 100 percent of the standard accommodation rate. Accommodation vendors justify the charge as an appropriate business practice. Single travelers see the charge as price gouging at their expense. Discounts for booking early or repeat bookings and programs that arrange shared accommodation are variations on pricing that can ameliorate the single supplement for solo travelers. Research prior to travel may find companies that have removed the single supplement.[1] [2] [3] Being a solo traveler, If you prefer the privacy of your own room, you can opt for single supplement. [4]

Background[edit]

Vendors and agents in the travel industry quote package-deal and accommodation prices in terms of dollars per person when the customer travels in a group of two, that is, "twin share" or "double". The single supplement is a premium surcharge applied to a traveler who travels alone but will use a room that caters for two.

Rationale for the single supplement[edit]

Arguments for the supplement are twofold. Firstly, solo travelers should pay for the luxury and convenience of having a room to themselves. Secondly, accommodation vendors must be compensated for the cost of preparing a room for a guest (cleaning and provision of disposables) when only one person will be charged.

Objections to the single supplement[edit]

The solo traveler argues that traveling alone is often a necessity rather than a luxury and that the cost of preparing rooms for guests should be distributed among customers without discrimination, or (more extremely) that couples should be surcharged for the privilege of not having to sleep apart.[5]

Framing effect[edit]

Objections to the single supplement may be partly explained by the "framing effect" described by Nagle and Holden in 2002.[6] This effect occurs when customers see cost as a combination of gains and losses. Take as example, a hotel room advertised at #£300, with a £25 discount for early booking and compare it with the same room at #£250, with a 10% single person surcharge. Customers will tend to choose the arrangement even though the cost of £275, is the same. Customers tend to choose gains over losses. An early booking discount is seen a gain, whereas a surcharge is seen as a loss.

Solutions[edit]

Those affected may choose an accommodation vendor or tour operator which caters specifically for the solo traveler. Singles networks may assist in finding a compatible travel companion.[7][8]

Further reading[edit]

  • The strategy and tactics of pricing:a guide to profitable decision making. Third edition. Nagle, Thomas T. and Holden, Reed K. Prentice Hall (2002) isbn=0-13-122753-X. isbn13=9780131227538.

References[edit]

  1. ^ [1] "Summing up the single supplement scenario" International travel news. Internet periodical. July 2009. Accessed 24 July 2012.
  2. ^ [2] Define Single Supplement
  3. ^ [3] Single Supplement
  4. ^ [4] What is the single traveler supplement?
  5. ^ Lonely planet travel guide - Maldives 5th edition. pg 61. Lyon, James. Lonely planet (2003) isbn=1-74059-176-3 isbn13=9781740591768.
  6. ^ Smarter pricing: how to capture more value in your market. pg 48 and 137. Cram, Tony. Pearson education. (2006) isbn=0-273-70613-6 isbn13=9780273706137.
  7. ^ Straightforward guide: getting the best out of your retirement pg 21. Grant, Patrick. Straightforward Ltd. (2009) isbn=1-84716-138-3 isbn13=9781847161383.
  8. ^ [5] "Single-parent travel: more resorts offer deals." Link, Matthew. TIME. 23 June 2006.