WEA (now the Warner Music Group) acquired the entire Smiths back catalogue in early 1992. After re-releasing all of The Smiths' original albums and compilations and issuing a two-volume best of compilation (Best...I and ...Best II) in 1992, in 1995 they decided to celebrate The Smiths' reputation as a 'singles band' by issuing a complete singles collection.
WEA decided to promote the album in the UK by re-releasing the "Ask" single with its two original B-sides, "Cemetry Gates" and "Golden Lights". The single stalled charted at #62. In the United States, Sire decided to release "Sweet and Tender Hooligan", a single of rarities, to promote the album, with a newly designed sleeve by Morrissey. It failed to chart.