Sino Centre (Chinese: 信和中心) is a shopping centre at 582-592 Nathan Road in Mong Kok, Hong Kong strongly associated with youth and Asian pop culture. Shops in the centre sell variety of manga, Japanese magazines, records, sports equipment, watches, toys, and other goods favoured by youth since the 1980s.
In the early 1990s, the centre was full of shops selling photographs of pop stars. The number of photographs of each pop star sold was an indicator of their popularity.
Despite heavy police crackdowns on piracy since 2004, it has resurfaced recently, with stores selling pirated Chinese, Japanese, and Korean TV dramas and anime DVDs. These temporary stores open at random times and close down without warning. Many consumers have trouble getting a refund or exchange for these often defective DVDs. Since 2007 the stores also sell fashion commodities that appeal to a younger market.
In the basement there are some second-hand CD shops which are popular with music buffs.