Sirivennela Sitaramasastri

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Sirivennela Sitaramasastri
Sirivennela Sitaramasastri.jpg
Born Chembolu Sitarama sastri
(1955-05-20) 20 May 1955 (age 59)
Occupation Lyricist
Nationality Indian

Chembolu Sirivennela Sitaramasastri (born 20 May 1955) is an Indian lyricist known for his works in Telugu Cinema.[1] He won the Nandi Award for Best Lyricist 10 times and Filmfare Award for Best Lyricist – Telugu 3 times. He was the key note speaker at the Telugu Association of North America's celebrations held in Chicago between 2 and 4 July 2009[2][3] He is currently the highest paid film lyricist in Andhra Pradesh.[4] Recently, He was also felicitated by the Bay Area Telugu association[5]

Career[edit]

Sita Rama Sastri debuted with writing songs for K. Viswanath's . The songs in the movie Sirivennela were so phenomenally popular that the name of this movie got tagged to his given name. However his debut song was for Janani Janmabhoomi(1984) movie where his name was shown as Ch Seeta Rama Sastry (Bharani).

The songs of this movie are wonderful and rich in meaning that each of the songs is remembered to this day as landmarks in Telugu film-music.

A particular highlight of the movie is the song "Vidhata Thalapuna", sung by S. P. Balasubrahmanyam and P. Susheela. The song is about Aum, the most sacred syllable in Hinduism, from which the Veda traditions originated. Other notable songs include Adibhikshuvu Vadinedi Koredhi and Ee gali Ee Nela. The songs and their lyrics became hugely popular with Sastry, subsequently winning his first Nandi Award for Best Lyricist for the song "Aadi Bhikshuvu". He won Nandi Award for his first film itself, which was an unprecedented and never again record.

He then wrote lyrics for many songs in films such as "Swayam Krushi", "Swarna Kamalam", "Samsaram Oka Chadarangam", "Shrutilayalu", "Pelli Chesi Choodu". The lyrics for these songs got high reception and Sitarama Sastry was established as one of the major lyricists in Telugu Film Industry. He won his second Nandi Award for Best Lyricist for the song "Telavardemo Swamy" from the film Shrutilayalu and his third Nandi Award for Best Lyricist for the song "Andela Ravamidi Padamuladaa" from the film Swarna Kamalam in 1988. He also made record by winning hat-trick Nandi Awards in 1986, 1987 and 1988 and became the first one to do so.

His next major breakthrough was "Rudraveena". The lyrics for songs like "Tarali raada", said to have inspired many people.

He then gave lyrics to many songs from the films such as "Swarakalpana", "Anna Thammudu", "Indrudu Chandrudu", "Alludugaru", "Antam" with all songs gaining high critical reception. His lyrics for the film "Gaayam" were considered as a path breaking effort and gained him, his fourth Nandi Award for Best Lyricist for the song "Surajyamavaleni", in 1993.

He then wrote lyrics for many songs for the films such as "Kshana Kshanam", "Swati Kiranam", "Money", "Govinda Govinda", "Criminal", "Gulabi", "Love Birds (Telugu Version)", "Taraka Ramudu", "Shuba Lagnam", "Srikaram" and "Little Soldiers". All these songs made him extremely popular. He won his fifth and sixth Nandi Award for Best Lyricist for the films "Shuba Lagnam" and "Srikaram" respectively.

His next venture was "Ninne Pelladatha", in which he was the single card lyricist. All songs were big hits, both lyrically and musically.

He followed up with lyrics for songs in films such as "Shubha Muhurtam", "Priya Raagaalu", "Aaha", "Pelli Kanuka", "Sindhooram", "Aavida Maa Aavide", "Chandralekha", "Wife of V. Varaprasad", "Seetharama Raju", "Prema Katha" e.t.c. The lyrics for all these songs got appreciated. However, lyrics for the songs in the films "Sindhooram", "Prema Katha" stand out. The former one was about naxalism and the latter one was a tragedy love story. His lyrics got extremely positive reception and won him his seventh and eighth Nandi Award for Best Lyricist for the songs "Ardha Shatabdapu" (Sindhooram) and "Devudu Karunistadani" (Prema Katha).

He started 2000s by writing lyrics for films such as "Murari", "Oh Chinadana", "Okkadu", "Nuvve Kavali", "Nuvvu Naaku Nachav", "Manmadhudu", "Ela Cheppanu", "Varsham", "Nuvvostanante Nenoddantana", "Chakram", "Happy"e.t.c. Among these songs, "Hare Rama" (Okkadu), "Ekkada Unna" (Nuvve Kavali), "Aakasam Thakela" (Nuvvostanante Nenoddantana) and "Jagamantha Kutumbam" (Chakram) got exceptional reception with "Aakasam Thakela" winning him, his first Filmfare Award for Best Lyricist – Telugu and "Jagamantha Kutumbam" winning him his ninth Nandi Award for Best Lyricist.

He followed up by writing lyrics for many songs from films such as "Bommarillu", "Aadavari Matalaku Ardhalu Verule", "Gamyam", "Sasirekha Parinayam", "Jalsa", "Parugu", "Kotha Bangaru Lokam", "Mahatma" e.t.c Lyrics for all these songs became popular. Particularly, "Entha Varaku" from "Gamyam" is often described as one of his best works and won him his tenth Nandi Award for Best Lyricist and third Filmfare Award for Best Lyricist – Telugu (the second Filmfare Award for Best Lyricist – Telugu is for "Indiramma" from Mahatma)

In 2011, he wrote lyrics for "Badulu Thochani" (Mr. Perfect) which rave reviews for its lyrical content. He also wrote lyrics for many songs from the films such as "Oh My Friend", "Oosaravelli", "Tuneega Tuneega", "Onamalu", "Krishnam Vande Jagadgurum", "Seethamma Vakitlo Sirimalle Chettu", "Greeku Veerudu", "Paisa", "Om 3D", "Balupu", "Anthaka Mundu Aa Tarvatha", "Adavi Kaachina Vennela". The lyrics for the songs, written by him, from these films got high appreciation.

He is considered as one of the greatest lyricist in Telugu Film Industry and along with "Veturi" and "Aatreya". Most of the younger lyricists like Chandra Bose, Ananth Sreeram and Rama Jogayya Sastri consider him as their guru.

Longtime Association[edit]

He is known to have a long time association ship with banners "Annapurna Studios" and "Sumanth Art Productions" and directors "Ram Gopal Varma", "K. Viswanath", "Krishna Vamsi" and "Trivikram Srinivas".

For "Annapurna Studios" he has written lyrics for most of the songs from films such as Sisindri, Ninne Pelladatha (Involving Krishna Vamsi), Little Soldiers, Chandralekha (Involving Krishna Vamsi), Yuvakudu, Sree Seetharamula Kalyanam Choothamu Rarandi, Prema Katha (Involving Ram Gopal Varma), Aaha, Manmadhudu. Among them, for most films he was the single card lyricist (Which means, lyrics for all songs written by a single lyricist).

For "Sumanth Art Productions", he contributed lyrics for films such as Manasantha Nuvve, Okkadu, Nee Sneham, Varsham, Nuvvostanante Nenoddantana, Pournami, Vaana and Aata and for most of the films he was the single card lyricist.

For "Usha Kiran movies" he wrote lyrics in films like Nuvve Kaavali, Istam, Anandam.

With "Ram Gopal Varma", he has worked for many films, contributing lyrics, such as Siva, Antam, Kshana Kshanam, Gaayam, Govinda Govinda, Rangeli (Telugu dubbed version of Rangeela), Anaganaga Oka Roju, 50-50 (Telugu dubbed version of Daud), Satya (Telugu dubbed version), Prema Katha and form many production ventures by Ram Gopal Varma such as Money, Gulabi e.t.c. And for most of them, he was the single card lyricist.

With "K. Viswanath", he has worked for many films including his debut venture Sirivennela, Shrutilayalu, Swayamkrushi, Swarna Kamalam, Aapadbandhavudu, Swati Kiranam, Subha Sankalpam e.t.c. K. Viswanath is also known to have introduced Sirivennela Sitarama Sastry.

"Krishna Vamsi" is known to be a big fan Sitarama Sastry. The films for which Sitarama Sastry wrote lyrics, which are directed by Krishna Vamsi include Ninne Pelladatha, Gulabi, Sindhooram, Chandralekha, Murari, Khadgam, Chakram, Mahatma e.t.c and more recently Paisa.

"Trivikram Srinivas" is a relative to Sirivennela Sitarama Sastry. Sitarama Sastry wrote lyrics to films directed by Trivikram such as Nuvve Nuvve, Athadu, Jalsa and Khaleja.

Style[edit]

His lyrics are known to have extreme optimistic value. Through his lyrics, he has time and again conveyed the essence of life by giving simple yet powerful examples and motivated people into living a happy, meaningful life irrespective of the hurdles one encounters. Some examples for this kind of songs include "Aakasam Thakela" (Nuvvostanantey Nenoddantana), "Entha Varaku" (Gamyam). Some of his songs also have rebellious tendencies, criticizing the shortcomings and social evils of society in songs like "Niggadeesi Adugu" (Gaayam), "Ardha Satabdhapu" (Sindhooram). He also wrote songs which have humour like "Vaareva Emi Face uu" (Money).

His lyrics use simple, everyday Telugu to convey deep feelings and powerful statements. He is often considered as the most versatile Telugu film lyricist currently working because he has contributed lyrics for songs comprising all kinds of genres like duets, hero introduction, romantic, devotional, thought provoking, lighter vein.

Personal life[edit]

Sitarama Sastri is married and has two sons and a daughter.[6] He lives in Hyderabad, India.

His elder son Yogeswara Sharma is music director and his younger son Raja is an actor.

Sirivennela Sitaramasastri adopted Krishna Vamsi, not legally through Indian Government Gazette, but by traditional Hindu method.

Other work[edit]

Sitarama Sastri has given advertisements to "Subhagruha" and he is the Brand Ambassador.[7][8]

Sitarama Sastri attended Loksatta Party on 3 March 2014 in a public event in Tirupati.[9] He mentioned in a lot of his interviews about the influence and association with RSS. He calls himself a swayam sevak.

In summer of 2014 along with singers Parthasaradhi (Parthu) and Sahithi, he toured many cities in United States presenting the concept behind the lyrics called "Sirivennela Antharangaalu". This one of a kind program was a big success in all the places.

Awards and honours[edit]

Sirivennela Sitaramasastri is considered as one of the best lyricists Telugu Film Industry has ever produced. He is critically acclaimed as well as highly popular. For his highly acclaimed works, he was awarded Nandi Award for Best Lyricist for ten times and Filmfare Award for Best Lyricist – Telugu for three times.

He received the state sponsored Nandi Award for Best Lyricist for his debut film, a record still unequaled. He completed a hat-trick by winning Nandi Award for Best Lyricist three times consecutively in years 1986, 1987 and 1988. This was an unprecedented record and was broken by himself by winning Nandi Award for Best Lyricist consecutively for five times in years 1993, 1994, 1995, 1997 and 1999 (In 1996 and 1998, Nandi Award for Best Lyricist was not awarded), which too remains unbroken.

Among the Nandi Award for Best Lyricist winners, he holds the record for highest number of wins, i.e., Ten (10) times.

Filmfare Award for Best Lyricist – Telugu was introduced only in 2005 and since then he was awarded it three times. Even in Filmfare Award for Best Lyricist – Telugu category, he holds the record for highest number of wins, i.e., Three (3) times.

Nandi Awards
Year Movie Song(s)
1986 Sirivennela "Aadi Bhikshuvu"
1987 Shrutilayalu "Telavaarademo Swami"
1988 Swarnakamalam "Andela Ravamidi Padamuladaa"
1993 Gaayam "Surajyamavaleeni Swarajyamendukani"
1994 Shubha Lagnam "Chilaka Ee Thoodu Leeka"
1996 Sreekaram "Manasu Kaastha Kalatha Padithe"
1997 Sindhooram "Ardha Sathabdapu Agnananne"
1999 Prema Katha "Devudu Karunistaadani"
2005 Chakram "Jagamanta Kutumbam Naadi"
2008 Gamyam "Enta Varaku Endu Koraku"
Filmfare Awards South
Honours
  • He is a winner of the Bronzed Llama for which he is noted for in his home town of Anakapalli.
  • He is honored with Lifetime achievement award in January 2012.

Partial filmography[edit]

Year Movie Cast Music Song(s)
1986 Sirivennela Sarvadaman Banerjee, Suhasini K V Mahadevan Vidhata talpuna, Chandamam ravey, Merisey taralona, Aadi Bhikshuvu, Ee gali ee nela, Prakruti Kanta ku
1987 Swayam Krushi Chiranjeevi, Vijayashanti Ramesh Naidu --
Samsaram Oka Chadarangam Gollapudi, Sharat Babu, Rajendra Prasad K. Chakravarthy
Shrutilayalu Rajasekhar, Sumalata, K.V. Mahadevan --
1988 Swarnakamalam Venkatesh, Bhanupriya Ilayaraja --andela ravamedi
Pelli Chesi Choodu , --
Rudraveena Chiranjeevi, Shobhana, Ilayaraja Chuttu Pakkala Choodara, Lalita Priya Kamalam, Manava Seva Drohama, Nammaku Nammaku Ee Reyini, Neethone Aagena Sangeetham, Randi Randi Randi, Tarali Raada Tane Vasantham, Tulasi Dalamulache
1989 Swarakalpana Bhanupriya Ilayaraja --
Anna Thammudu Raj-Koti
Indrudu Chandrudu Kamal Hassan, Vijayashanti Ilayaraaja Laali Jo Laali Jo Ooruko Papayi, Nachina Fuddu Vechani Beddu
1990 Alludugaru Mohan Babu, Shobhana, Ramya Krishna K V Mahadevan --
Antam Nagarjuna, Urmila R D Burman --
1992 Gaayam Jagapati Babu, Revathi Sri Alupannadi Unda, Niggateesi Adugu
Kshana Kshanam Venkatesh, Sridevi M. M. Keeravani Jamu ratiri Jabilamma --
Swati Kiranam Mammooty K. V. Mahadevan Anatineeyara, Shruti neevu, Teli manchu
1993 Money J. D. Chakravarthy, Chinna, Jayasudha Sri Murthy Badhram be careful brotheru
Govinda Govinda Nagarjuna, Sridevi Koti --
1995 Criminal Nagarjuna, Manisha Koirala, Ramya Krishna M. M. Keeravani --
Gulabi J D Chakravarthy, Maheswari Shashi Preetam --
1996 Love Birds Prabhu Deva, Nagma A R Rahman --
1997 Taraka Ramudu Soundarya, Srikanth Koti --
Shubha Muhurtam Aamani, Indraja, Vinod Kumar M. M. Keeravani --
Priya Raagaalu Jagapathi Babu, Soundarya, Maheswari M. M. Keeravani --
1998 Aaha Jagapati Babu, Sanghavi Vandemataram Srinivas Aahvanamandi Andam, Antyakshari, Manasaina Priya, Priyurali Address, Suvve Suvvamma
Pelli Kanuka Jagapathi Babu, Lakshmi, Bhanumathi M. M. Keeravani --
Aavida Maa Aavide Nagarjuna, Tabu, Heera Srinivas Chakravarthy --
Wife of V. Varaprasad Avani, J. D. Chakravarthy, Vineeth M. M. Keeravani --
1999 Seetharama Raju Jagapathi Babu, Sanghavi, Nagarjuna, Sakshi Sivanand M. M. Keeravani --
Prema Katha Sumanth, Antra Mali Sandeep Chowta Devudu Karunistadani
2001 Murari Mahesh Babu, Sonali Bendre Mani Sharma Ekkada ekkada, cheppamma cheppamma, bhama bhama
2002 Oh Chinadana Gajala, Srikanth Vidya Sagar --
Okkadu Mahesh Babu, Bhumika Chawla Mani Sharma --
Allari Allari Naresh, Swetha Agarwal Paul J --
2003 Ela Cheppanu Tarun Kumar, Shriya Saran Koti --
2004 Varsham Prabhas, Trisha Krishnan Devi Sri Prasad --
2005 Nuvvostanante Nenoddantana Sidharth, Trisha Krishnan Devi Sri Prasad Chandrullo Unde kundhelu, Niluvaddam ninu, Something Something, Aakasham taakela, Paaripoke Pittaa, Adirey adirey
Happy Allu Arjun, Genelia D'Souza Yuvan Shankar Raja Nee Kosam
Chakram Prabhas, Asin, Charmy, Prakash Raj Chakri Jagamanta Kutumbam songs
2006 Bommarillu Siddharth Narayan, Genelia D'Souza, Prakash Raj Devi Sri Prasad Nammaka Tappani
2007 Aadavari Matalaku Ardhalu Verule Venkatesh, Trisha Krishnan Yuvan Shankar Raja Allante Dooraana, Manasa Manninchamma
2008 Gamyam Allari Naresh, Sharwanand, Kamalinee Mukherjee Anil R, Murthy ES Enta Varaku
Sasirekha Parinayam Tarun Kumar, Genelia D'Souza Mani Sharma Ninne Ninne, Ila Entha sepila, Yedo Yedo both versions
Jalsa Pawan Kalyan, Ileana D'Cruz Devi Sri Prasad Jalsa, My Heart Is Beating, You and I, Chalore Chalore Chal
Parugu Allu Arjun Mani Sharma Parugulu, Hrudayam
Kotha Bangaru Lokam Varun Sandesh, Shweta Prasad, Prakash Raj, Ahuti Prasad Mickey J Meyer Nenani Neevani, Nee Prasnalu Neeve, Ok Anesa
2009 Mahatma Srikanth, Bhavana Vijay Anthony Indiramma inti Peru kadura Gandhi, Em jarugutondi
2009 Kick Raviteja, Iliyana, Thaman S Manase tadiselaa
2010 golkonda high school sumanth, swathy reddy, kalyani malik jago jago
2011 Mr. Perfect Prabhas Uppalapati, Kajal Agarwal, Taapsee Pannu Devi Sri Prasad Badulu Tochanai
2011 Oh My Friend Siddharth Narayan, Shruti Haasan, Hansika Motwani Rahul Raj
2011 Oosaravelli Jr.Ntr Devi Sri Prasad Sri Anjaneyam
2012 Tuneega Tuneega Sumanth Ashwin, Rhea Chakraborty Karthik Raja "Dhigu Dhigu Jabilee", "Hatsoff Oyi Brahma", "Ahista Ahista"
Onamalu Rajendra Prasad Koti All Songs "Sooridu", "Arudhaina", "Pandugante", "Hey Yamma", "Pillalu Baagunnara"
Krishnam Vande Jagadgurum Rana Daggubati, Nayantara Mani Sharma Krishnam Vande Jagadgurum, Spicy Spicy Girl, Ararey Pasi Manasaa
2013 Seethamma Vakitlo Sirimalle Chettu Venkatesh, Mahesh Babu, Samantha, Anjali Mickey J Meyer Yem Cheddaam, Mari Antaga, Meghaallo
Greeku Veerudu Nagarjuna, Nayantara, K. Viswanath S. S. Thaman Ee Parikshalo Thanaku
Paisa Nani, Catherine Tresa Sai Karthik "Eppudaithe Puttindo", "Mayya Mayya", "Neetho Edo", "Paisa Paisa"
Om 3D Nandamuri Kalyan Ram, Kriti Kharbanda, Nikesha Patel Achu Rajamani Cheliya
Balupu Ravi Teja, Shruti Hassan, Brahmanandam S.S. Thaman Emaindo..
Anthaka Mundu Aa Tarvatha Sumanth Ashwin, Eesha Kalyani Koduri Gammatthuga Unnadi, Thene Mullula, Nenena Aa Nenena
Adavi Kaachina Vennela Arvind Krishna, Meenakshi Dixit, Pooja Ramachadran, Rishi Dr. Josyabhatla
2014 Oohalu Gusagusalaade Naga Shourya, Rhasi Khanna, Avasarala Srinivas Kalyan Koduri "Inthakante veree "

References[edit]

External links[edit]