Sit 'n Sleep
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| Industry | Retail |
|---|---|
| Genre | Mattress |
| Founded | 1978 |
| Headquarters | Culver City, California, U.S. Gardena, California (distribution center/main offices) |
| Products | Mattress |
| Website | http://www.sitnsleep.com/ |
Sit 'n Sleep is a major mattress retailer chain in Southern California, founded in 1978 by Phil and Larry Miller, the latter currently the corporation's owner and CEO. The chain is mainly known for its advertising, which features Larry and his "accountant Irwin".[citation needed]
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[edit] Corporate Overview
Sit 'n Sleep opened its first store in Culver City and as of August 2011 has 26 superstore locations in Southern California [1] and a 240,000-square-foot (22,000 m2) distribution center/corporate office in Gardena, California. As of 2009[update], the company employs over 220 people.[citation needed]
Sit 'n Sleep is a national registered service mark (#1,594,658) of another company with the same name in Carrollton, Georgia. The newest store of Sit 'n Sleep is in Studio City, California at 12318 Ventura Boulevard which opened October 1, 2011.[2]
[edit] Advertising
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The catchphrase "Sit 'n Sleep will beat anyone's advertised price, or your mattress is FREEEEEEEEEEEEEE!!!" originated shortly after the company's founding, in response to a customer who asked Miller "Is your price the cheapest?".[citation needed] Each of Sit 'n Sleep's advertisements includes this phrase,[citation needed] and the company also switched its toll-free number to 1-800-FREEEEE.[citation needed] (However, the offer applies only to identical mattresses sold elsewhere, including shipping, handling, and taxes; the vast majority of Sit 'n Sleep's mattresses are retailed exclusively from their various manufacturing partners, effectively excluding them from the offer. Example: a manufacturer makes a mattress set for Lay down and Sleep. Lay down and Sleep calls that item "Sweet Dreams". Sit 'n Sleep buys exactly the same item but calls it "Sweet Nothings". Since the mattresses are not the same (i.e., the name label), there are not subject to Larry's guarantee. Regardless, Larry Miller screams that your MATTRESS is free. I presume you'd still have to pay for the foundation.)
Most radio ads since 1996 also feature Miller's imaginary accountant, Irwin.[citation needed] These ads feature Larry and Irwin in what starts out as a mundane situation (or a situation relating to an upcoming holiday); Irwin tries to keep the subject on company profits, but Larry reaches far, sometimes torturiously far, to tie-in the "free mattress" angle into every discussion. At the end of each commercial, Irwin collapses, crying, "YOU'RE KILLING ME, LARRY!!!" He has begun to appear in the television commercials as well. For the 2005 Christmas season, Sit 'n' Sleep gave away free bobblehead dolls of Irwin which said his catchphrase.[citation needed]
When opening the Laguna Hills store, owner Larry Miller made a joke about the exit near the Laguna Hills store on a radio ad. He mentioned that El Toro Road was renamed "El Snoro Road." That's an example of a forced tie-in.[citation needed]
[edit] Mattress brands
Sit 'n Sleep sells these brands of mattresses:
- Sherwood Bedding[3]
- Sealy[4]
- Simmons[5]
- Serta[6]
- Stearns & Foster[7]
- Aireloom[8]
- Sleep To Live[9]
- Tempur-Pedic[10]
- Kluft[11]
[edit] References
- ^ Sit 'n Sleep: Official Website
- ^ "Santa Monica Mattress Store". http://www.sitnsleep.com/locations/santa-monica-mattress-store. Retrieved 2011-01-31.
- ^ http://www.sitnsleep.com/mattresses/sherwood
- ^ http://www.sitnsleep.com/mattresses/sealy
- ^ http://www.sitnsleep.com/mattresses/simmons
- ^ http://www.sitnsleep.com/mattresses/serta
- ^ http://www.sitnsleep.com/mattresses/stearns-and-foster
- ^ http://www.sitnsleep.com/mattresses/aireloom
- ^ http://www.sitnsleep.com/mattresses/sleep-to-live
- ^ http://www.sitnsleep.com/mattresses/tempur-pedic
- ^ http://www.sitnsleep.com/mattresses/kluft
