Sita Murt

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Sita Murt at The Brandery show, year 2010

Sita Murt (Catalan pronunciation: [ˈsitə ˈmurt]; Igualada, Barcelona 1946) is a Spanish fashion designer and businesswoman. Her name Sita is a diminutive from Carmencita.[1] As a fast-expanding women's label, Sita Murt is designed with the young, feminine, fun-loving woman in mind and has an emphasis on soft, sensual fabrics.[2] The Sita Murt designs are marketed by the company Esteve Aguilera SA, that produces more than 200.000 jerseys and other pieces of clothing per year,[1] serving more than 1.900 sales locations, including international department stores such as Galeries Lafayette or Tzum from Moscow.[3] Some of her products have been used at the film Vicky Cristina Barcelona.[4]

Biography[edit]

Sita Murt was born as the daughter of the owner of a tannery in Igualada and now belongs to the third generation of a textile industry dynasty in Igualada. At an early age, she used to collect small pieces of leather at the family factory, which she tried to use for creating pieces of clothing. Sita studied at the Sarrià School of Textile Design, managed by Ramón Folch.[5] She married Toni Esteve Enrich, manager of the Esteve Aguilera company founded in 1924 and incorporated as SA in 1965. After some years, when her kids had grown, Sita started being involved in the design of products, mainly knitted jerseys.[6] Sita started to create her own designs. The early death of his husband Toni in 1984 changed all plans. Sita's father-in-law decided to appoint her as the company manager, despite the reluctance of some persons due to the fact she was young and a woman.[1] Sita worked hard and her company is today a good example for other Catalan companies.

Since 1989 the company attends many fashion shows to present the new collections, including Salons Gaudí in Barcelona, Pasarela Cibeles in Madrid, Bread & Butter in Germany and Barcelona, The Brandery in Barcelona, Premium (Berlin), Gallery (Copenhagen), Coterie (New York) and Modefabriek, Who’s Next and Paris sur Mode (Paris).[5] The company replaced the original brand Esteve, to Sita Murt, and has opened several direct stores and an outlet store in Igualada. Sita's descendants, Toni, Iago, Isabel and Albert, have worked at the company in different positions. In 2005 the company recruited a new CEO, Julia Cher, previously Commercial Director of a Catalan fashion Company DIKTON'S, and in 2007 with the assignment of the new CEO, Jordi Balsells, formerly Sales Manager of Desigual.[1] In 2008 the company added a line of Fashion accessories and complements[5] and in 2010 a collection of shoes. The first direct store outside Spain was open in Paris in May 2010 sponsored by the actress Victoria Abril. Miquel Ramis was appointed CEO in 2011.

Awards[edit]

References[edit]

  1. ^ a b c d Interview at El Periodico, La pasión de Sita (Spanish)
  2. ^ Sita Murt at La Roca Village outlet
  3. ^ Sita Murt website
  4. ^ Sita Murt, la veterana Elle 2008 (Spanish)
  5. ^ a b c Interview at Fashion From Spain, Interview with Sita Murt
  6. ^ Entrevista a 20 minutos, Sita Murt: "La mujer no tiene que ir a la moda, tiene que tener criterio" (Spanish)
  7. ^ El Diario Montañes, Sita Murt. Diseñador destacado

External links[edit]