Skechers

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Skechers Inc.
Type Public
Traded as NYSESKX
Founded 1992
Headquarters Manhattan Beach, California, U.S.
Number of locations 503 (company-owned worldwide)[1]
Key people Robert Greenberg
(Co-founder, CEO)
Michael Greenberg
(Co-founder, Chairman)
Products Footwear, Apparel
Revenue Increase US$ 1.846 billion (FY 2013)[2]
Net income Increase US$ 60.868 million (FY 2013)[2]
Employees 6,868 (Jan 2014)[2]
Website skechers.com
Skechers headquarters in Manhattan Beach
Skechers, which already operates in more than 100 countries, has grown revenue from its international wholesale business.

Skechers is an American shoe company headquartered in Manhattan Beach, California, founded by CEO Robert Greenberg and his son Michael in 1992 right after Robert left LA Gear, which he had founded in 1983.[3] Michael was a distributor for Doc Martens. Importing knock-off Doc Martens boots ended in a legal battle between Skechers and Doc Martens.[4] Skechers' early products were utility-style boots and skate shoes; the company has since diversified to include thousands of athletic, casual and dress styles for men, women, and children.[5]

Skechers makes an effort to maintain a trendy and stylish brand image by using celebrity-driven advertising,[1] and has promoted its product with singers Brandy, Britney Spears, Christina Aguilera, The Black Eyed Peas, Ashlee Simpson, Carrie Underwood and David Cook; actors Robert Downey Jr., Rob Lowe and Matt Dillon; athletes Joe Montana, Karl Malone, Rick Fox, Meb Keflezighi and Wayne Gretzky; and TV personalities Kim Kardashian, Kris Jenner and Brooke Burke.[6] In 2014, the company signed a deal with the owners of the race horse California Chrome to display the company's logo on various items worn by the horse and his handlers during the 2014 Belmont Stakes.[7]

Skechers' brands include Skechers Sport, Skechers USA, Skechers Performance,[8] Active, Cali, Shape-ups, Tone-ups, Skechers Resistance, Skechers Work and Skechers Kids. Branded separately, the company's fashion and street lines include Unltd. by Marc Ecko, Zoo York, BrandBlack (a basketball line), and Mark Nason.[9]

In 1998, Skechers signed an agreement with ModaCAD Inc. to participate in ModaCAD's dynamic interactive, photo-realistic 3-D rendered virtual shopping mall.[10]

In 2012, Skechers agreed to settle a class action lawsuit for $40 million based on a U.S. Federal Trade Commission complaint that it had misled customers with its Shape-Ups ads.[11]

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