|Key people||Brad Duffy (Founder) Jaimie Fuller (Chairman) Nic Versloot (CEO)|
Skins is an Australian-owned company that designs and manufactures technical compression sportswear for athletes and sports enthusiasts.
The company was founded in 1996 by Brad Duffy, an Australian physiologist and ski enthusiast.
In 1998, Skins launched their first three product ranges: ‘JetSkins’ for travel, ‘SportsSkins’ for multi sports and ‘SnowSkins’ for Alpine pursuits. Australian cricket captain Steve Waugh was chosen as the public face of the new products.
Initially, the range was limited to long tights only and was sold exclusively online and through telesales. By 2002, the product was still being manufactured in Sydney but was being sold through around 20 retail outlets in Australia. In the same year, Australian entrepreneur Jaimie Fuller was appointed as CEO of Skins. Fuller has received publicity for his straight-talking attitude and unconventional business style.
In 2003, other styles were added to the Skins range, including half-tights and tops, and the expanded manufacturing operation was moved to Fiji. The year after, Skins lodged patents on their compression technology.
Skins currently sell over 160 different compression products including specific ranges for golf, cycling, triathlon and snow sports. The company currently has around 80 full-time members of staff and retails through more than 800 speciality retailers in their home territory of Australia.
In April 2012, Nic Versloot took over the role of CEO from Jamie Fuller.
Skins headquarters are in Steinhausen, Switzerland with regional offices in Australia, the USA, the UK, France and Germany. Skins has distributors in Japan, China, India, South Korea, Singapore, Canada, Finland, the Netherlands, Norway, Spain, Czech Republic, Slovenia, Sweden, New Zealand and South Africa.
- AFL Football
- Rugby League
- Rugby Union
- Snow Sports
Advertising & controversy
Skins has a history of bold and controversial advertising. A series of adverts that ran in 2005/6 caused the Australian Competition and Consumer Commission to allege that Skins had engaged in misleading and deceptive conduct. The adverts in question stated that "We don't pay sports stars to wear our product. They pay us." The ACCC contested this claim and produced a list of athletes who were sponsored and paid by Skins. In 2009 the Federal Court of Australia handed down judgment in favour of the ACCC and Skins agreed to provide undertakings to the Court, pay costs and publish corrective advertisements. The same court also upheld an accusation of retail price maintenance against Skins, who induced, by request, a retailer in Adelaide not to lower the retail prices of their products.
Skins ran an advertising campaign in 2006 which featured the famous “Swoosh” logo of Nike, Inc. placed upside down across the mouths of athletes to form a grimace. Nike demanded Skins to cease this advertising, which they did. However, the advertising campaign received praise for its creativity from the Advertising Federation of Australia.
Skins have been vocal opponents of blood doping in sports and were the first company to be certified by BikePure, an independent, not-for-profit organisation which advocates ethical cycling practices and conducts anti-doping research.
In September 2013 SKINS launched an Anti-Doping initiative called Pure Sport, petitioning for change with the International Olympic Committee and the World Anti-Doping Agency. Former Canadian sprinter Ben Johnson has joined the campaign; Johnson had his gold medal rescinded after the 1988 Summer Olympics after testing positive for the banned substance Stanozolol.
Skins products are endorsed by the Australian Physiotherapy Association. Their compression stockings are listed on the Australian Register of Therapeutic Goods as a medical device for reducing oedema.
- "Performance enhancer". Afr.com. Retrieved 2012-06-22.
- "We didn't need a business plan: Skins CEO Jaimie Fuller". My Business. 2011-06-29. Retrieved 2012-06-22.
- Lorna Brett (2011-10-07). "The straight-shooter behind Skins | Dynamic Business – Small Business Advice – Forums | Dynamic Business Australia". Dynamicbusiness.com.au. Retrieved 2012-06-22.
- "Compression Apparel Brand Winning at the "Skins" Game | Case Studies | Apparel Magazine". Apparel.edgl.com. Retrieved 2012-06-22.
- "Athlete payment claim gets under ACCC's skin - National". theage.com.au. 2007-09-12. Retrieved 2012-06-22.
- "Skins Compression Garments Pty Ltd". Accc.gov.au. 2009-05-25. Retrieved 2012-06-22.
- "Australian Competition & Consumer Commission v Skins Compression Garments Pty Ltd  FCA 710 (2 July 2009)". Austlii.edu.au. Retrieved 2012-06-22.
- "$120,000 penalty against sports gear maker". Accc.gov.au. 2008-12-03. Retrieved 2012-06-22.
- F_404 (2010-09-01). "China sportswear giant LI-NING partners with Skins to launch gradient compression products - People's Daily Online". English.peopledaily.com.cn. Retrieved 2012-06-22.
- "ITOCHU Announces Acquisition of Trademark for Skins Brand and Business Development : News Releases | ITOCHU Corporation". Itochu.co.jp. 2012-04-16. Retrieved 2012-06-22.
- Tan, Gillian (2012-04-24). "Itochu Corp Buys Asian Trademark For Compression Sportwear Group Skins - Deal Journal Australia - WSJ". Blogs.wsj.com. Retrieved 2012-06-22.
- "Skins Supports and Commends HTC Highroad on its ‘Code of Conduct’ « Bike Pure – Support Drug Free Cycling". Bikepure.org. Retrieved 2012-06-22.
- Anthony Natale (2013-09-04). "Taking Performance Enhancing Drugs Out of Sports". Fox43.com. Retrieved 2013-09-05.
- Chris Strauss (2013-09-04). "Ben Johnson says doping is widespread in track". usatoday.com. Retrieved 2013-09-05.
- Tuesday, 30 March 2004 Heather CatchpoleABC (2004-03-30). "Mars spacesuits to be tested in Oz desert › News in Science (ABC Science)". Abc.net.au. Retrieved 2012-06-22.
- James Waldie, MarsSkin Project Manager. "MarsSkin 3". marssociety.org.au. Retrieved 2013-09-05.
- "Skins Compression Clothing Named Official Recovery Sponsor of St. Louis Blues". Prweb.com. 2012-04-11. Retrieved 2012-06-22.
- "ITU World Triathlon Series". Wts.triathlon.org. 2012-04-14. Retrieved 2012-06-22.
- "Runner's Web and Triathlete's Web, a Running, Track and Field and Triathlon Resource Portal". Runnersweb.com. 2005-08-24. Retrieved 2012-06-22.
- "Endorsed Products". Physiotherapy.asn.au. 2012-05-24. Retrieved 2012-06-22.