Skittles (confectionery)

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Skittles
Skittles-Louisiana-2003.jpg
Loose Skittles
Nutritional value per 100 g (3.5 oz)
Energy 1,680 kJ (400 kcal)
90.7 g
Sugars 75.6 g
Dietary fibre 0 g
4.4 g
Saturated 3.9 g
Trans 0 g
0 g
Vitamins
Vitamin A equiv.
(0%)
0 μg
Vitamin C
(0%)
0 mg
Trace metals
Calcium
(0%)
0 mg
Iron
(0%)
0 mg
Sodium
(1%)
15.1 mg

Amounts converted and rounded to be relative to 100 g serving.
Percentages are roughly approximated using US recommendations for adults.

Skittles is a brand of fruit-flavoured sweets, currently produced and marketed by the Wm. Wrigley Jr. Company,[1] a division of Mars, Inc. They have hard sugar shells which carry the letter S. The inside is mainly sugar, corn syrup, and hydrogenated palm kernel oil along with fruit juice, citric acid, and natural and artificial flavours.[2] The confectionery has been sold in a variety of flavour collections, such as Tropical and Wild Berry.

History and overview

A package of Original Fruit Skittles

Skittles were first made commercially in 1974 by a British company.[3] They were first introduced in North America in 1979 as an import confectionery.[2] In 1982, domestic production of Skittles began in the United States.[2]

Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles circa 1994.[4]

Bilingual (English/French) Canadian packet of Skittles

On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account.[5] The move was debated by people interested in social media.[6][7]

Skittles is the most popular candy among youth and the second most popular chewy candy, after Starburst, among all persons in the United States.[8]

Skittles has one of the most-"liked" brand pages on Facebook, with over 25 million followers. The page's success may be due to its eccentric posts, such as: "Most cacti are just looking for hugs."[9]

Varieties

Skittles are produced in a wide variety of flavours and colours, including sour varieties. Skittles has hinted at new flavour releases on its Facebook page, using such statuses as "Locking myself in the Rainbow kitchen until I see some results!" A 2011 posting contained confirmation of a new flavor: "Putting the last touches on a new Skittles flavor. Tweak the Rainbow." [10] In 2013, Skittles replaced the lime-flavoured Skittles with green apple, causing a backlash from some consumers. The lime became part of their Darkside packets.

See also

References

  1. ^ "Skittles". Wrigley. Retrieved October 31, 2012. 
  2. ^ a b c "Skittles". Wrigley. Retrieved July 28, 2012. 
  3. ^ "SKITTLES Bite Size Candies Backgrounder". Mars North America Newsroom. 23 August 2005. Archived from the original on February 1, 2009. 
  4. ^ Ives, Nat (July 9, 2004). "Skittles overhauls a familiar theme to encourage experiencing the candy, not just tasting it". The New York Times. 
  5. ^ Steel, Emily (March 3, 2009). "Skittles Cozies Up to Social Media". Wall Street Journal. 
  6. ^ Capell, Kerry (March 8, 2009). "When Skittles Met Twitter". BusinessWeek. 
  7. ^ Burkitt, Laurie (March 12, 2009). "Skittles' Stupid Social Media Trick". Forbes. 
  8. ^ Severson, Kim (March 28, 2012). "Skittles Sales Up After Trayvon Martin Shooting". The New York Times. 
  9. ^ Eichenwald, Kurt (May 2013). "Facebook Leans In". Vanity Fair. 
  10. ^ Skittles (January 1, 2011). "Putting the last...". 

External links