Skol
 |
|
| Type | Beer |
|---|---|
| Manufacturer | InBev |
| Introduced | 1964 |
| Alcohol by volume | 4.7% |
| Website | www.skol.com.br |
Skol was initially created to be a global beer brand. Allied Breweries (UK), Labatt (Canada), Pripps-Bryggerierna (Sweden) and Unibra (Belgium) formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol, which could be licensed, manufactured and marketed across the world. Since then participation in the company has changed significantly.[1]
Currently, Skol is the most popular beer in Brazil. Originally produced by Caracu, which was bought by Brahma in 1980. Brahma merged with Antartica and became Ambev, then InBev and later AB InBev. AB Inbev is the biggest beverage company in the world, larger than Coca-Cola in revenue.[2] Skol beer became internationally recognized as a Brazilian beer, though not initially conceived in Brazil.
Carlsberg holds the license outside Africa and South America.[3] Unibra holds the license for Africa.[4] The merger between Allied Breweries and Carslberg, created Carlsberg-Tetley's, who now brew the beer at their brewery in Leeds.
The name is related to the Scandinavian toast "skål". For a period, the Hagar the Horrible cartoon character was used for promotion.[5][6]
[edit] References
- ^ Unilever Limited and Allied Breweries Limited, Monopolies Commission report 9 June 1969
- ^ Anheuser-Busch InBev N.V., New York Time 23 January 2011
- ^ Carlsberg brings cheers with Skol beer
- ^ Skol in Africa (in French)
- ^ Beermat
- ^ TVWhirl
[edit] External links
|
||||||||||||||||||||
