Skol

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Skol
Skol logo.png
Type Beer
Manufacturer Carlsberg
AB InBev (South America)
Unibra (Africa)
Introduced 1959
Alcohol by volume 4.7–5%
Website skol.com.br

Skol was initially created to be a global beer brand. Allied Breweries (UK), Labatt (Canada), Pripps-Bryggerierna (Sweden) and Unibra (Belgium) formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol, which could be licensed, manufactured and marketed across the world. Since then participation in the company has changed significantly.[1]

In 1992, the merger between Allied Breweries and Carlsberg created Carlsberg-Tetley's, who used to brew the beer at their brewery in Leeds until the brewery was closed in 2011. It continues to be distributed in the UK,[2] with an ABV reduced to 2.8%.[3]

Currently, Skol is the most popular beer in Brazil.[4] It was originally produced by Caracu, which was bought by Brahma in 1980. In 1999, Brahma merged with Antarctica and became AmBev, then InBev and later AB InBev. AB Inbev is the biggest beverage company in the world, larger than Coca-Cola in revenue.[5] Skol beer became internationally recognized as a Brazilian beer, though not initially conceived in Brazil.[6]

Carlsberg holds the license to brew and market the beer worldwide, apart from Africa and South America.[7] Unibra holds the license for Africa.[8] In Europe, the beer is also marketed in Turkey,[9] and has a notorious reputation in Romania.[10] In Asia, it is distributed in Malaysia, China, Hong Kong and Singapore.[2] In Africa, it is present in Angola, Burundi, the Democratic Republic of Congo, Guinea, Madagascar and Rwanda.[11]

A pub in Surbiton advertising Skol

The name is related to the Scandinavian toast "skål". For a period, the Hagar the Horrible cartoon character was used for promotion.[12]

The beer brand has been awarded a Gold Award at the 2012 World Quality Selections, organized by Monde Selection. This is the second international award the Skol beer has won.[13] It was also awarded a Gold medal for packaging and a Silver medal in the taste category at the 2005 Australian International Beer Awards.[14]

References[edit]

  1. ^ "Unilever Limited and Allied Breweries Limited". Monopolies Commission. 9 June 1969. 
  2. ^ a b "SKOL". Carlsberg Group. Retrieved 22 July 2013. 
  3. ^ "Carlsberg UK reduces Skol ABV to 2.8%". Talking Retail. 22 September 2011. 
  4. ^ "Skol (Brazil)". Anheuser-Busch InBev. Retrieved 22 July 2013. 
  5. ^ "Anheuser-Busch InBev N.V.". New York Times. Retrieved 23 January 2011. 
  6. ^ "Skol". Carlsberg Malaysia. Retrieved 22 July 2013. 
  7. ^ "Carlsberg brings cheers with Skol beer". Carlsberg Group. 22 September 2004. 
  8. ^ "Présentation". Unibra. Retrieved 22 July 2013. 
  9. ^ "Board Of Directors’report At 31 March 2013". Türk Tuborg. 16 May 2013. 
  10. ^ "100% Bere SKOL – Bere blonda pasteurizata". Skol Beer. Retrieved 22 July 2013. 
  11. ^ "SKOL Africa". SKOL International. Retrieved 10 June 2010. 
  12. ^ "Adverts Q-Z". TV Whirl. Retrieved 20 April 2008. 
  13. ^ "Local brewery wins international quality award". New Times Rwanda. 11 June 2012. 
  14. ^ "Cheers to Skol in Malaysia". Carlsberg Group. 16 June 2005. 

External links[edit]