|Launched||3 April 2010 (commercial)
1 October 2010 (residential)
|Owned by||Sky plc|
|Picture format||1080i (3DTV)|
|Broadcast area||United Kingdom, Ireland|
Sky 3D is a 3D television channel on the Sky platform, that launched on 3 April 2010 with the Manchester United vs Chelsea football match being broadcast in over a thousand pubs across the UK and Ireland in 3D. On 1 October 2010, Sky 3D became available to residential subscribers. The channel broadcasts a mixture of movies, entertainment and sport for 16 hours a day from 09:00 to 01:00 GMT.
To promote its 3D channel, Sky broadcast a documentary programme titled Flying Monsters 3D presented by prominent naturalist and broadcaster David Attenborough on Christmas Day 2010. Sky has also agreed deals with Walt Disney Pictures, 20th Century Fox, Universal Pictures, Warner Bros., Paramount and DreamWorks to showcase all of the studios' new 3D films, including the 3D world premiere of Avatar. Sky also filmed a Bollywood dance routine at St Pancras railway station in 3D as part of a partnership between Sky Arts and the English National Ballet. Sky is also working with Nintendo to provide shortform content from Sky 3D to the Nintendo 3DS. In April 2011, Sky announced that Kylie Minogue's Aphrodite World Tour would be shown on Sky 3D in June 2011.
Sky 3D is also available for use by many broadcasters on the Sky platform, including A+E Networks, Discovery Communications, ESPN Inc. and MTV Networks to broadcast their own 3D programming. During the 2012 Summer Olympics, Sky 3D provided coverage from Eurosport, with the channel temporarily made available to all of Sky's HD pack subscribers for the duration of the games.
- "Sky Television claim first 3D broadcast as a success". The Drum. 3 April 2010.
- "Sky to expand 3D channel on October 1". Digital Spy. 28 July 2010.
- "Sky unveils Sky 3D launch lineup". Digital Spy. 29 September 2010.
- "Sky to launch 3D TV in 2010 following record Sky+HD growth". British Sky Broadcasting. 30 July 2010.
- "Sky launches Europe's first 3D TV channel in the UK". BBC. 1 October 2010.
- Conlan, Tara (6 April 2010). "David Attenborough goes to Sky for 3D Flying Monsters programme". The Guardian (London). Retrieved 23 May 2010.
- "Avatar 3DTV world premiere on Sky 3D". Pocket-lint. 1 December 2010.
- "3DS News: Nintendo working with Sky 3D on 3DS content". Official Nintendo Magazine. 19 January 2011.
- "Sky 3D turns back time". C21Media. 1 April 2012.
- "Sky 3D forges ahead with new content partnerships". BSkyB Corporate. 29 July 2011.
- "Sky 3D to show ESPN's Winter X Games". Digital Spy. 17 February 2011.
- "Sky to broadcast Eurosport's 3D Olympics coverage". Digital Spy. 5 April 2012.
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