Sky Broadband

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Sky Broadband
Type Broadband Internet Provider
Industry Internet
Founded 2006
Headquarters London, UK
Area served United Kingdom
Key people James Murdoch
Products Internet service
Parent British Sky Broadcasting
Website www.sky.com

Sky Broadband is an internet service provider for Sky customers.

From a marketing perspective, Sky Broadband is an example of converged service. In October 2007, Sky reached the 1 million mark in terms of customer numbers, and claim to be adding one new customer every 40 seconds.[1] By September 2009, it had 2.3 million customers.[2] By July 2012 Sky had reached 4 million customers, and unbundled exchanges covering over 70% of the United Kingdom.[3]

BSkyB agreed on 1 March 2013 to buy the fixed telephone line and broadband business of Telefónica UK, trading under the O2 and BE brands. The company agreed to pay £180 million initially, followed by a further £20 million after all customers have been transferred to Sky's existing Broadband and telephone business. The sale is subject to regulatory approval, due in April 2013.[4]

Networking[edit]

Sky Broadband provides Sky customers with download speeds of up to 20Mbit/s (ADSL2+ from Sky enabled exchanges, by means of LLU) and up to 76Mbit/s from exchanges enabled for FTTC[5] via an Openreach landline (often still referred to as a BT line).

Sky also introduced[when?] a free broadband and calls package for its digital TV subscribers within the Sky Broadband network area. This means anyone on Sky can get free broadband (subject to a 2GB/month usage limit) and free evening & weekend telephone calls, as long as the line is in a Sky Broadband network area.

For customers whose exchange has not been enabled for the above services, the Connect service is available using the BT Wholesale ADSL Max network.

Sky launched Sky Broadband in the Republic of Ireland in February 2013.[6]

Speeds[edit]

As with all DSL connections, the further the distance from the DSLAM (usually located at the telephone exchange) the customer site is, the slower the line speed will be. Sky use DLM (Dynamic Line Management) over the first 10 days of a new connection to set the line at an acceptable downstream and upstream speed in order for the connection to remain stable.

Lines are initially connected at 4Mbit/s and gradually increased over the 10 day "training period" until the line shows signs of instability, this allows Sky to know what speeds the line can handle whilst remaining stable.

Sky launched fibre based broadband products in April 2012, almost 2 and half years after British Telecom launched BT Infinity in January 2010. [1]

In April 2014 it was announced they are to roll out 1 gigabit Fibre to the Premises connections in the city of York in partnership with rival talktalk[7]

Sky Wireless Router[edit]

The Sky Wireless Router is a wireless router distributed to all Sky Broadband customers when they order their Sky Broadband packages.

During 2006, Netgear were the only manufacturer of Sky Broadband routers, which were made in white. From 2008, Netgear and Sagem were the manufacturers of the Sky Broadband routers, made in black and shaped to match the Sky+ HD box. Both routers are also distributed in smaller boxes (The boxes are now the size of the routers) as part of BSkyB’s low carbon scheme in turn reducing postage costs. The Sagem router unlike the Netgear router has added restrictions to features such as the built in inbound firewall settings and outbound/inbound VPN connections. However a firmware upgrade is available upon request, for users wishing to connect to an outbound VPN connection using Sky Broadband, while maintaining restrictions on the inbound firewall and inbound VPN connection.

Towards the end of 2010, D-Link starting producing routers for sky. The D-Link router is the DSL-2640S.

On Demand[edit]

Sky have created On Demand, which will combine Sky Broadband and Sky+ HD to offer a true on-demand service using the Ethernet socket of the Sky+ HD box and the Sky Broadband router. Sky Customers will be able to connect their Sky router to their Sky+ HD box via an Ethernet cable or Wi-Fi adapter, and stream content directly to their television. Unlike other VOD services, On Demand video will count towards a users data usage.[8]

Controversy[edit]

On 21 September 2010, the website of ACS:Law was subjected to a DDoS attack as part of Operation Payback. After the site came back online a 350mb file was uploaded containing Spreadsheets listing more than 8,000 Sky broadband customers accused of pirating adult films, this raised issues concerning Sky not following Data Protection Act guidelines.[9]

Broadband Shield[edit]

In March 2014 Samuel L. Jackson and the other stars of Captain America: The Winter Soldier appeared in adverts for the 'Sky Broadband Shield' web blocking product.[10]

References[edit]

  1. ^ James Welsh (2007-10-29). "Sky now has 1m broadband customers". Digital Spy. 
  2. ^ Corporate.sky.com, Key facts & figures, BSkyB. Retrieved on 2009-11-28.
  3. ^ Sky. "Sky Broadband network coverage". 
  4. ^ "BSkyB buys O2 and BE broadband businesses from Telefonica". BBC News Online. 1 March 2013. Retrieved 1 March 2013. 
  5. ^ "Guide to fibre-optic broadband in the UK". thinkbroadband. Retrieved 2012-11-10. 
  6. ^ "Sky Broadband and Sky Talk to arrive in Ireland via major deal with BT". Silicon Republic. 2012-07-26. Retrieved 2012-11-10. 
  7. ^ http://www.cnet.com/uk/news/sky-and-talktalk-are-talking-1gbps-fibre-broadband-in-york/
  8. ^ "How to get Sky Anytime+". 
  9. ^ "Fresh ACS:Law file-sharing lists expose thousands more". BBC News. 28 September 2010. 
  10. ^ Rohr, Richardo. "Sky Broadband Shield: Winter Soldier". Retrieved 21 April 2014. 

External links[edit]