|Country of origin||United States|
|Headquarters location||New York City|
|Key people||Al Hewetson|
|Publication types||Black-and-white comics magazines, Comic books|
|Fiction genres||Horror/suspense, Western|
Skywald Publications was a 1970s publisher of black-and-white comics magazines, primarily the horror anthologies Nightmare, Psycho, and Scream. It also published a small line of comic books and other magazines.
Skywald's first publication was Nightmare #1 (Dec. 1970). The company lasted through the end of 1974 or early 1975, with Psycho #24 (March 1975) being its final publication. Nightmare published 23 issues and Scream put out 11 issues.
The company name is a combination of those of its founders, former Marvel Comics production manager Sol Brodsky ("Sky") and low-budget entrepreneur Israel Waldman ("wald"), whose I. W. Publications (also known as Super Comics) in the late 1950s and early 1960s published comic book reprints for sale through grocery and discount stores. Skywald was based in New York City.
Brodsky, who also served as editor, brought in Al Hewetson — briefly an assistant to Marvel chief Stan Lee and a freelancer for the Warren Publishing horror magazines and others — as a freelance writer. "Archaic Al", as he later jokingly called himself in print, quickly became the associate editor, and when Brodsky returned to Marvel after a few months, Hewetson succeeded him as editor. Under Hewetson, the horror magazines attempted a somewhat more literary bent than the twist-ending shockers of early Warren Publishing, the field's leader with such popular titles as Creepy and Eerie. Hewetson called this "the Horror-Mood", and sought to evoke the feel of such writers as Poe, H. P. Lovecraft and Kafka.
Comics professionals who produced work for the Skywald magazines include writers T. Casey Brennan, Gerry Conway, Steve Englehart, Gardner Fox, Doug Moench, Dave Sim, Len Wein, and Marv Wolfman, and artists Rich Buckler, Gene Day Vince Colletta, Bill Everett, Bruce Jones, Pablo Marcos, Syd Shores, Chic Stone, and Tom Sutton. Many who also contributed to rival Warren employed pseudonyms. Future industry star John Byrne published his first professional story, a two-pager written by editor Hewetson, in Skywald's Nightmare #20 (August 1974).
In an unusual arrangement, Hewetson managed editorial from his home in St. Catharines, Ontario, Canada, though the publisher was based in Manhattan. As he described in 1973,
I write my stories, and edit others' stories, and send them directly to the various artists. The art is sent to New York, when finished, where I collate it. I produce all the editorial production here at home, and when I visit New York I package the entire magazine and do the production for it. And then, in an incredible fat bundle, I mail the thing off to our printers who have nothing to do but perhaps add the occasional, miscellaneous screen and make the negatives for the magazine. Blueprint proofs of those negatives are sent to me which I proof editorially and I make certain changes and approve the package. And the magazine is then printed in Canada and then shipped to Connecticut and from there to various distribution centers, including back to Canada.
Skywald also produced two issues of the magazine Hell-Rider (Aug. and Oct. 1971), featuring a vigilante motorcyclist with a flamethrower-equipped bike. The character was created by Gary Friedrich (who would go on to co-create the Marvel motorcyclist Ghost Rider) with artists Ross Andru (penciler) and Mike Esposito (inker). Backup features were "The Butterfly" and "The Wild Bunch", both written by Friedrich, with art credits disputed by different sources for issue #1; the second-issue "Butterfly" story is credited to penciler Syd Shores and inker Esposito, the second "Wild Bunch" to penciler-inker Rich Buckler.
Another two-issue title, The Crime Machine, consisted solely of comic-book crime fiction reprints from the 1950s. A remaining title, Science Fiction Odyssey, was planned for September 1971 publication, but withdrawn; some of its stories eventually appeared in the horror magazines.
The company also published a small number of magazines unrelated to horror or comics. Among these was Judy Garland (1970), a "special tribute issue". Hewetson said in 1973, "We produced, when this company began, a production called The Judy Garland Book which is the most threatening thing which ever happened to our company. We printed far too many copies and we sold maybe four or five. We lost a lot of money."
Comic book line
The short-lived color comic book line, edited by Brodsky, comprised the Western titles Blazing Six-Guns, The Bravados, Butch Cassidy, The Sundance Kid, and Wild Western Action; the romance title Tender Love Stories; the horror series The Heap; and Jungle Adventures. These all were combinations of new material and reprints. Contributors, in addition to some of those noted above, included Dick Ayers, Mike Friedrich, Jack Katz, John Severin, and John Tartaglione. Notably, The Sundance Kid #1-2 (June–July 1971) contained Jack Kirby Western reprints from Bullseye #2-3 (Oct. and Dec. 1954). None of the comics lasted more than three issues.
"The color comics, more or less, broke even," Hewetson said in 1973. "I think we could’ve continued with them to try and establish a color comics area, except for the fact that, at the very same time as Skywald began the color comics, National and Marvel were engaged in a price war which hurt just about everybody."
Editor Al Hewetson, in an interview given shortly before his death of a heart attack on Jan. 6, 2004, asserted the demise of Skywald was caused by
...Marvel's distributor. Our issues were selling well, and some sold out. Such returns as we received were shipped overseas, mainly to England, where they sold out completely... When Marvel entered the game with countless [black-and-white horror] titles gutting [sic] the newsstand, their distributor was so powerful they denied Skywald access to all but the very largest newsstands, so our presence was minimal and fans and readers simply couldn't find us. ... The Waldmans [Israel and business manager Hershel Waldman] and I had a business lunch with our distributor in the fall of '74 and we were given very specific information about the state of affairs on the newsstands — which had nothing to do with Warren's or Skywald’s solid readership base.
- Archive of Shaw, Scott, "Title: Wambi (The Jungle Boy) Issue: No. 8", "Oddball Comics" (column) #1084, September 02, 2005. Original page
- Super Rabbit at Don Markstein's Toonopedia
- Tumulka, Wes. "Publishers". Wildwood Cemetery: The Spirit Database. Archived from the original on March 7, 2012.
- Hewetson, Al (December 2004). "Archaic Al Forever!". Comic Book Artist (5): 55. Interview excerpt from Hewetson, Al. The Complete Illustrated History of the Skywald Horror-Mood (Critical Vision : 2004),ISBN 978-1-9004-8637-8
- "A Conversation with Gene Day" in Orion: The Canadian Magazine of Time and Space, #2, Fall, 1982
- "An Interview with “Archaic” Al Hewetson". Now And Then Times (2). Reprinted at The Horror-Mood (George Warner, ed.), March 16, 2012. October 1973; interview conducted May 26, 1973. Retrieved January 10, 2013.
- Skywald Publications at the Grand Comics Database
- Johnson, Jim, ed. Judy Garland Magazine Cover Gallery, 1970, Judy Garland Database. WebCitation archive.
- Arndt, Richard J. (December 2, 2010). "The Complete Skywald Checklist [including] A 2003 Interview With Archaic Al Hewetson!". EnjolrasWorld.com. Archived from the original on July 16, 2011. Additional WebCitation archive, June 15, 2010.
- "Hell-Rider: A Memoir of the 70s". StompTokyo.com/The Bad Movie Report. June 11, 2004. Archived from the original on June 15, 2010.
- The Complete Illustrated History of the Horror-Mood, edited by Alan Hewetson (Critical Vision, 2004) ISBN 1-900486-37-7