The Emirates Group
Committed to the highest standards in everything we do
|Founder(s)||Sheikh Ahmed bin Saeed Al Maktoum|
Emirates Group Headquarters
|Area served||61 countries|
|Key people||Sheikh Ahmed bin Saeed Al Maktoum (Chairman & CEO)
Maurice Flanagan (Executive Vice-Chairman)
Tim Clark (President)
|Products||Passenger flights (Emirates)
Air cargo (Emirates SkyCargo)
Aviation services (Dnata)
|Revenue||AED 67.4 billion (2011–12)|
|Operating income||AED 2.60 billion (2011–12)|
|Net income||AED 2.31 billion (2011–12)|
|Total assets||AED 84.2 billion (2011–12)|
|Owner(s)||Investment Corporation of Dubai (UAE government)|
|Employees||62,000 and 160 nationalities (2011–12)|
The Emirates Group is a Dubai-based international aviation holding company headquartered in Garhoud, Dubai, United Arab Emirates, near Dubai International Airport. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports, and Emirates Airline, the largest airline in the Middle East. Emirates Airlines flies to over 130 destinations across 6 continents, operating a fleet of over 202 wide-bodied aircraft. The airline has 170 aircraft on order worth US$58 billion.
The Emirates Group has a turnover of approximately US$18.4 billion and employs over 62,000 employees across all its 50 business units and associated firms, making it one of the biggest employers in the Middle East. The company is wholly owned by the Government of Dubai directly under the Investment Corporation of Dubai.
- 1 Head office
- 2 History
- 3 Corporate management
- 4 Subsidiaries
- 4.1 Air transport
- 4.2 Airport aviation services
- 4.3 Engineering services
- 4.4 Flight catering
- 4.5 IT
- 4.6 Retail
- 4.7 Risk management and security
- 4.8 Tour operator and events management
- 4.9 Travel
- 4.10 Air cargo support services
- 4.11 Freight forwarding and logistics
- 4.12 Hotels and resorts
- 4.13 Loyalty programs
- 4.14 Training
- 5 Key people
- 6 Shareholdings
- 7 See also
- 8 References
- 9 External links
The airline's head office is in the Emirates Group building in Al-Garhoud, Dubai. The building is located on Airport Road, across from the site of the Emirates Engineering Centre in 2007. A tunnel connects the building to Dubai International Airport. Construction of the building cost AED 700 million (US$191 million). Construction began in 2004 and was scheduled to end in 2007. Emirates self-financed the construction. Over 6,000 employees work in the building. Previously the airline's head office was the Airline Centre along the clock tower Roundabout in Dubai.
As the British pulled out of Dubai in the late 1950s, Sheikh Saeed bin Maktoum al Maktoum decreed an open seas, open skies, and open trade policy, to develop the country. He also required all government agencies to make a profit. The country was aiming to eliminate its dependence on its finite oil reserves within 50 years.
The Dubai National Air Transport Association (DNATA) was formed in 1959, and by the mid-1980s, it was employing 2,500 employees. It consisted of three business segments: Dnata Airport Operations, Dnata Cargo and Dnata Agencies. In addition to providing support services at Dubai International Airport, the company served as sales agent for 26 airlines. Dubai had been used as a stopover on routes between Europe and the Far East since the days of Imperial Airways, which landed its flying boats there en route to Australia. The open skies policies kept its airport among the busiest in the Middle East.
During the mid-1980s, Gulf Air began to cut back it services to Dubai. As a result, Emirates was conceived in March 1985 with backing from Dubai's royal family, whose Dubai Royal Air Wing provided two of the airline's first aircraft, used Boeing 727-200/Advs. It was required to operate independent of government subsidies, apart from $10 million in start-up capital. It also leased a new Boeing 737–300 from Pakistan International Airlines which was returned in 1987. Maurice Flanagan was named managing director of the new airline. Formerly of the Royal Air Force, British Airways, and Gulf Air, Flanagan had been seconded to DNATA in 1978 on a two-year assignment as assistant general sales manager. Chairman was Sheikh Ahmed bin Saeed Al Maktoum, nephew of the ruler of Dubai became chairman of Department of Civil Aviation and DNATA itself. Tim Clark join the management team.
The first flight of the airline was, Dubai-Karachi on 25 October 1985. The airline leased an Airbus 300B4-200, from Pakistan International Airlines. Bombay and Delhi were the next destinations for the airline. Sheikh Mohammed bin Rashid al Maktoum later gifted two Boeing 727-200s to the airline.
The Emirates Group became profitable within its first nine months. During its first year, the airline carried about 260,000 passengers and 10,000 tons of freight. By 1986, the airline was adding new destinations such as Colombo, Dhaka, Amman, and Cairo to its route network.
In its second year the group posted a loss, but growth continued even as the region was experiencing a downturn a year later. The Gulf War and the laying off of expatriate workers as the main factors. In its second year, competitors had accused Emirates of starting a price war, something the airline's competitors still accuse Emirates of doing. On 3 July 1987, Emirates received its first bought Airbus A310-304, from Tolouse. Within the first 38 months of operating, Emirates was serving 12 destinations.
Emirates Sky Cargo, which operated as a separate entity, carried 25,000 tons of freight in fiscal 1989. Emirates expanded its route network into the Far East in 1990, and expanded its European operations in the summer of 1992. In 1990, the airline purchased three additional Airbus A310-300s from Airbus. The Group also launched Marhaba in December 1991 as a premium meet and greet service for passengers travelling through Dubai International Airport.
Emirates airline had become one of the world's fastest growing airlines by the early 1990s. Revenues increased by about $100 million each year, approaching $500 million in 1993. It carried 68,000 tons of cargo and 1.6 million passengers in the same year. The Gulf War had helped Emirates by keeping other airlines out of the area. Emirates was the only airline to continue flying in the last ten days of the war. By the winter of 1991, the Emirates fleet was grounded for several days, as the liberation of Kuwait begun. Operations resumed weeks later. The airline saw the arrival of another Airbus A300-600R, taking its fleet to nine, Emirates ordered seven Boeing 777s, with an option for seven more, in a US$645.5 million deal in the same year. As the airline celebrated its sixth anniversary, 25,000 passengers a week were being flown to 23 destinations. A year later, Emirates opened their own US$2 million terminal at Dubai Airport.
A partnership agreement with US Airways entered in the fall of 1993 allowed Emirates to offer services around the world. It previously had cooperation agreements with Cyprus Airways. By 1994, the airline was connecting 32 destinations with its 15 aircraft. At this time Emirates was the sixth largest airline in the Middle East.
Emirates took in revenues of $643.4 million in the year ending 30 March 1994. The airline had 4,000 employees and carried two million passengers a year between 34 destinations with a fleet of 18 Airbus aircraft. In spite of the large capital expenditures, the Dubai government had laid out only $50 million since the airline's inception. In October 1995, the Emirates Group launched Mercator an IT solutions company.
A total of 92 air carriers were flying to Dubai Airport and Emirates faced intense competition at its home base. It carried about three million passengers a year to Dubai International Airport in the mid-1990s. Emirates continued to expand during the late 1990s. The growing cargo business accounted for 16 percent of the airline's total revenues. By 1995, it has a fleet flying to 34 locations in the Middle East, Far East and Europe. Emirates also opened it own Flight Training Centre in 1995.
In 1997, Emirates was flying a dedicated freighter to Amsterdam, a point not on its network of passenger routes, in cooperation with KLM. It carried about three million passengers during the year. The same year, Emirates made a $2 billion order for 16 Airbus A330-200s, and carried over three million passengers and 150,000 tonnes of cargo. The airline also took delivery of six Boeing 777–200s, giving it new long-haul capabilities.
Emirates opened a, $65 million training center in January 1997. The airline was then able to provide simulator training for its crew members and flight and maintenance personnel. A record group profit of AED 371 million was achieved in 1997–98. Emirates executives planned a slowdown in the airline's growth in the late 1990s to stabilize its expansive route network.
In May 1998, Emirates paid the Government of Sri Lanka $70 million for a 40 percent stake in SriLankan Airlines (formerly known as Air Lanka). As part of the deal, Emirates received a 10-year contract to manage SriLankan. In January 2008, Emirates announced that it would give back management of SriLankan Airlines to the Government of Sri Lanka, effective April 2008. Emirates plans to sell its stake in SriLankan Airlines to the Government of Sri Lanka during June 2010.
In 1998, the airline opened a $540 million Terminal 2 at Dubai International Airport, and increased its capacity by 26 per cent as passenger figures hit 3.7 million, while cargo levels went up to 200,000 tonnes. Galileo Emirates (now known as Emquest), was established to consolidate the distribution of travel solutions, primarily the Galileo Reservation System, in the existing markets of the UAE, Oman, Bahrain, Qatar, Pakistan and Sri Lanka.
In 1999, Emirates opened it own hotel – The Al Dossa Desert Resort. Emirates Group’s workforce totaled 11,000 that year, and Dnata entered the South East Asian airport services market with the launch of Dnata Philippines Inc. Emirates SkyCargo also launched a new system called Skychain developed by Mercator, which provided access via the Internet and email to everyone involved in moving a cargo consignment.
Emirates announced an order in April 2000 as the first launch customer for the Airbus A3XX (later named Airbus A380), the largest civil aircraft ever built. The deal comprised five Airbus A380-800s and two Airbus A380-800F. The deal was confirmed on 4 November 2001 and Emirates announced orders for 15 more A380-800s at the same time. Also announced was an order for 6 Boeing 777's. Emirates justified its order saying that purchasing the 481- to 656-passenger super jumbo to was to maximize its use of scarce takeoff and landing slots at crowded airports like London Heathrow. In the same year the new Sheikh Rashid Terminal opened, increasing the capacity at Dubai International to 22 million passengers a year. The loyalty program of Emirates, Skywards was also launched. Sheikh Ahmed also announced that Dubai Government is to invest $500–600m in the new Terminal 3 – with a capacity for 20 million passengers a year.
Towards the end of 2000, Emirates Airline was planning to start ultra-long-haul service to the East Coast and West Coast of the United States as well as nonstop flights to Australia and Argentina. Traffic continued to grow at a rate of 20 percent in 1999–2000.
In 2001, Emirates SkyCargo Centre opened with a capacity to handle 400,000 tonnes a year. Emirates was also voted airline of the year by research consultancy Skytrax. Emirates took delivery of its 18th Airbus A330-200 and ordered two more, making it the biggest A330 operator in the world. The airline also announced an order worth $15 billion for 15 A380s, eight A340-600s, three A330s and 25 Boeing 777s. A year later, the airline was again named airline of the year by Skytrax. Passenger level on Emirates in the 2001–02 financial year reached 6.3 million passengers, and cargo crossed 400,000 tonnes. The Group also announced a $275 million investment in new hangar complex at the Emirates Engineering Centre. Galileo Emirates was further expanded when the business acquired the distribution rights for Sudan and Tunisia.
In early 2003, the Emirates flight catering was formed out of Emirates Abela Catering Company. Emirates flight catering employed over 5,400 staff. In its first year, the catering company produced over 16 million meals with a daily average of 45,000 meals. In the end of 2003, Emirates ordered 71 aircraft at a cost of $19 billion. In the financial year ending March 2003, Emirates carried 8.5 million passengers, an increase of 26%, and the airline posted an increase in profits of 94 per cent to Dhs907 million from Dhs468 million from the previous year. Dnata also launched its services in Kuwait.
In 2004, Emirates ordered four Boeing 777-300ERs, with nine options, in a $2.96 billion deal. The SkyCargo fleet is increased with three Airbus A310-300s added to its six Boeing 747s. Emirates also signed a £100 million deal with English Premiership side Arsenal, which included the naming rights to its new stadium for 15 years and shirt sponsorship for eight years, starting from the 2006/07 season. By the end of 2003, Dnata began operations in Kuwait.
In 2005 the Emirates Group workforce totaled 25,000, making it Dubai’s largest employer. Passenger traffic also continued to rise with 12.5 million recorded that year. Emirates ordered 42 Boeing 777s in a deal worth $9.7 billion, the largest Boeing 777 order in history at the Dubai Airshow in 2005. In April 2005, Dnata started operations in Saudi Arabia. In June, Dnata bought over Changi International Airport Services, with Temasek Holdings retaining shareholding. In July, Emirates flight catering began operations at its new food point facility – a 10,000 square metre facility capable of producing 30 million meals annually.
In early 2006, Emirates flight catering began operations at its new $120 million catering facility dedicated to service the flights of Emirates Airline. The facility had the capacity of producing over 115,00 meals daily. Also, in 2006, Emirates flight catering opened its linecraft laundering plant. The facility has a total area of 10,500 m2, and a capacity to handle 50 tonnes of laundry and dry cleaning output per day. At the Farnborough Air Show in 2006, Emirates signed an agreement for 10 Boeing 747-8F in a deal worth $3.3 billion, and in 2007 Emirates signs contracts for 120 Airbus A350s, 11 Airbus A380s and 12 Boeing 777-300ERs, worth an estimated $34.9 billion, at the Dubai Air Show. The New Engineering Centre and Engine Test Cell are officially opened and the Emirates Harbour Hotel & Residence and the Marina Hotel open their doors. In September, the group also buys a 49% stake in UK based Alpha Group. Also in 2007, Dnata signed a 15-year joint venture agreement with China West Airport Group to provide airport ground handling services in Xi'an Xianyang International Airport. Dnata will also participate in operations at 10 other airports managed by CWAG. Under the agreement signed, Dnata will hold a 45 per cent stake in Xi'an Dnata Aviation Services Company Limited, with the remaining 55 per cent owned by CWAG. Also, at the end of 2007, Dnata opened offices in Qatar.
In 2008, the Emirates Group moved into its new headquarters in Dubai. Emirates SkyCargo also began operations out of Dubai Cargo Village’s new Mega Terminal, with a capacity to handle 1.2 million tonnes annually. In June, Dnata acquired a 19.99 percent stake in its partner Hogg Robinson Group, becoming the largest shareholder in the company. In August Emirates took delivery of three A380s and the first Emirates A380 touched down in New York in August. Emirates also received its 10,000th cabin crew member. In September, Sabre Holdings signed a 10-year agreement with EmQuest tp distribute services in Africa. In October the Emirates dedicated Terminal 3 opened with a capacity of over 27 million passengers, the terminal is the largest terminal in the world.
The Emirates Group is a subsidiary of the Dubai government investment company, Investment Corporation of Dubai. The group has recorded a profit every year, except the second, and growth has never fallen below 20% a year. In its first 11 years, it doubled in size every 3.5 years, and has every four years since.
In 2008 Emirates paid dividends worth US$776 million to the Government of Dubai. The government has received Dhs3.1 billion from Emirates since dividends started being paid in 1999 for having provided an initial start-up capital of US$10m and an additional investment of circa US$80m at the time of the airline's inception. The Dubai government is the sole owner of the company. However, it does not put any new money into it, nor does it interfere with running the airline.
Structure and employment
Emirates has diversified into related industries and sectors, including airport services, engineering, hospitality services, catering, and tour operator operations. Emirates has 4 subsidiaries and its parent company has more than 50.
Emirates airlines employed a total of 51,786 employees of which 10,324 were cabin crew, 2,141 were flight deck crew, 1,849 were in engineering, and 9,379 were listed as other at the end of the fiscal year on 31 March 2009.
The group's profits however were down 72% for the 2008/09 fiscal year. Its profit of 1.49bn dirhams ($406m; £255m) for the year to 31 March compared with a 5.3bn dirham profit for the previous year.
|Year ended||Turnover (AEDm)||Expenditure (AEDm)||Operating profit||Net profit/loss (AEDm)||Shareholder's funds (AEDm)|
|31 March 1999||4,442.9||4,130.2||312.7||312.959||-|
|31 March 2000||5,113.8||4,812.9||300.9||300.900||-|
|31 March 2001||6,921.4||6,365.2||745.0||531.3||2,816.5|
|31 March 2002||7,814.5||7,188.9||738.6||603.0||3,549.2|
|31 March 2003||10,240.1||9,138.3||1,124.1||1,048.5||4,429.7|
|31 March 2004||14,012.8||12,154.8||1,907.4||1,747.3||5,763.7|
|31 March 2005||19,091.8||16,396.5||2,805.4||2,600.0||8,768.7|
|31 March 2006||24,239.2||21,353.5||2,942.6||2,799.4||12,241.2|
|31 March 2007||31,131.6||27,607.9||3,634.8||3,456.3||14,863.6|
|31 March 2008||41,916.4||36,536.5||4,696.2||5,325.3||18,866.6|
|31 March 2009||46,258.8||44,706.0||3,040.1||1,489.0||18,962.5|
- Emirates Airline
Emirates is a subsidiary of The Emirates Group, and a major airline in the Middle East. It is the national airline of Dubai, United Arab Emirates and operates over 1,990 passenger flights per week, from its hub at Dubai International Airport, to over 101 destinations in 61 countries across 6 continents. Emirates Airline was established in 1985 with one Boeing 737 and one Airbus A300. The Emirates fleet is now 3 Boeing 777-200, 6 Boeing 777-200ER, 10 Boeing 777-200LR, 12 Boeing 777-300, 66 Boeing 777-300ER, 26 Airbus A330, 8 Airbus A340-300, 10 Airbus A340-500 and 21 Airbus A380 aircraft, together with orders for further 82 Boeing 777-300ER, 69 Airbus A380-800, 50 Airbus A350-900 and 20 Airbus A350-1000 aircraft with options for 50 more.
In the financial year 2008–09 passenger numbers reached 22.7 million, representing an increase of 7.1% over last year. 
The airline's profits however were down 72% for the 2008/09 fiscal year. Its profit of 1.49bn dirhams ($406m; £255m) for the year to 31 March compared with a 5.3bn dirham profit for the previous year.
- Emirates SkyCargo
Emirates SkyCargo is a cargo carrier operating from Dubai International Airport. The SkyCargo division operates 8 aircraft; Boeing 777 and Boeing 747 freighters, with a further 16 freighter aircraft on order; 10 Boeing 747-8 and 6 Boeing 777 aircraft. Emirates SkyCargo also use the cargo capacity of the passenger fleet.
In the 2008–09 financial year, Emirates SkyCargo carried 1,408,300 tonnes, an improvement of 9.8% compared to the previous year.
Airport aviation services
Dnata is an aviation services company, comprising Dnata Airport Operations, the largest ground and passenger handling company at Dubai International Airport, Dnata Cargo, responsible for dealing with much of the 1.3 million tonnes of cargo passing through Dubai International Airport, and Dnata Agencies, a Dubai based travel agency, acting on behalf of a number of major carries, including Aeroflot, Aer Lingus, Airblue, British Airways, Swissair and United Airlines.
- Changi International Airport Services
Changi International Airport Services (CIAS) offers a comprehensive range of ground handling services to more than 30 scheduled airlines in Singapore.
The division can manage and implement all aspects of aircraft engineering support, such as maintenance, safety and logistics. It also has an engine test cell facility It also occupies the Emirates Engineering Centre which opened in late 2006 on a 136-acre (0.55 km2) site at Dubai International Airport.
Its seven fully air-conditioned hangars for heavy and light maintenance, together with a paint hangar, cover an area equivalent to 17 football pitches and have the capacity to meet the service requirements of an Emirates fleet which is growing at the rate one new aircraft every month. Each hangar has an entrance gate 88 metres wide and every bay can accommodate any size of aircraft with an engine thrust of up to 150,000 pounds, including the Airbus A380, which is 73 metres long with an 80-metre wingspan and a tail 24 metres high.
- Emirates Flight Catering
Emirates Flight Catering Company has over 5,400 employees and provides in-flight catering and support services for airlines at Dubai International Airport. It provides the catering for all Emirates flights, and also for other airlines operating at the airport. In 2009, Emirates was voted by Skytrax, the fourth best onboard catering in Business Class, and second best catering in Economy Class.
The catering facility servicing the airline's flights has a design capacity of 115,000 meal tray set-ups per day. The company provided over 25.5 million meals in 2007. Official figures have not been released for 2008, however 27 million meals are estimated to be produced. The daily average meal uplift is 115,000.
- Alpha Flight Services Pty Ltd (Australia)
Alpha Flight Services is a leading onboard catering operator and has been supplying all Emirates airline flights departing Australia since 2008.
Emirates Group has a 49 per cent interest in the company, which provides in-flight catering at nine airports in Australia, including all major international gateways, serving 16 customer airlines with over seven million meals a year
Mercator is the IT division of Emirates Group, launched in 1985 to serve the business technology requirements of Emirates and Dnata, but is now a fully fledged worldwide provider of airline and airport "solutions"[clarification needed]. The IT division employs more than 2,000 staff in Dubai, with additional resources in India.
- Emirates High Street
Emirates High Street is an online store which stocks over 400 products, such as luxury goods, electronics, and luxury holiday packages. Customers use Skywards Miles, earned by members of Emirates airline’s frequent flyer loyalty scheme, to buy products.
- Emirates Leisure Retail
Emirates Leisure Retail’s core business is establishing, managing and franchising a wide range of restaurants, cafes, bars and leisure facilities in the GCC.
Sirocco is a joint venture between Emirates and Heineken International which manages the sales and marketing of a range of beverages in the Middle East. It handles brands such as Heineken, Amstel Light, Budweiser, Tiger, Carling and Sol, and – following Heineken’s acquisition of Scottish & Newcastle – Bulmers and Strongbow. With a market share of 60% in Dubai, it is the leading operator in the UAE, as well as Oman, Bahrain and Qatar.
Risk management and security
- Emirates Group Security
Emirates Group Security is an organization that is responsible for security measures throughout the Emirates network. It covers all Dubai passengers and cargo terminal users, company facilities and staff accommodation. Emirates Group Security also investigates theft, document fraud, misappropriation and all breaches of security against the interests of the company and its customers.
- Transguard Group
Transguard Group is a security services provider in the Middle East with an annual turnover exceeding AED600 million and more than 38,000 full-time employees. It is also one of the region's largest operators in business support services, facilities management, cash management, security technology, training, events management and airport services. Established in 2001 as a support service provider to the numerous brands operating under the Emirates Group.
Its cash management business operates from the company’s headquarters in Dubai’s Airport Freezone which also houses the largest cash processing facility in the region, while an additional facility was recently opened in Abu Dhabi.
Tour operator and events management
- Congress Solutions International
The company is a subsidiary of Emirates providing administrative support, managing data, and coordinating third party suppliers such as venues, catering, and accommodation. It deals with conferences and provides support to delegates, as well as providing leisure and recreational activities for visiting delegates.
CSI has hosted large events such as the Global Travel and Tourism Council, which around 1,300 delegates attended. It also hosted on behalf of the World Economic Forum and the government of Dubai, a summit on the Global Agenda attended by 700 business, government and academia representatives.
- Gulf Ventures
- Arabian Adventures
Arabian Adventures is a destination management company, providing services to the different tour operators, incentive houses, meeting organisers, businesses and cruise lines.
- Emirates Holidays
EmQuest provides electronic distribution products and services to different firms, connecting suppliers with resellers and giving them a platform to exchange content and trade with one another.
It manages a large network of brands, content and services for tour operators, travel agents, car rental companies, hotels and airlines throughout the Middle East and Africa.
Global Distribution Systems (GDS) are a key line of business and EmQuest works with Sabre Holdings to manage the distribution, sales, service and support of Sabre GDS in the UAE, as well as five African markets, including South Africa, Kenya, Tanzania, Uganda and Zambia. Prior to this, EmQuest was known as Galileo Emirates and distributed products in the UAE, Pakistan, Afghanistan, Sri Lanka, Bahrain, Oman and Qatar.
Air cargo support services
Calogi is a secure internet service portal that gives offers a range of air cargo businesses from around the world to negotiate and sell products and services online. Its secure portal connects all the players from the airfreight community, such as airlines, agents, freight forwarders and government authorities, to a global network of firms.
- Cargo Partners
It manages export sales and local operations on behalf of more than 30 carriers.
- Dnata-PWC Airport Logistics LLC
Dnata-PWC Airport Logistics LLC provides cargo transport services for both local and international customers, including Emirates Sky Cargo, British Airways and Singapore Airlines. The joint venture between Dnata and Public Warehousing Corporation Kuwait specialises in road haulage, with both heavy and light trucks that are designed for air cargo.
Freight forwarding and logistics
Freightworks uses the cargo data systems to offer tailor-made global logistics solutions[clarification needed] to firms in the Middle East.
- SDV-UAE LLC
SDV-UAE LLC is one of the largest transport and logistics providers in the Middle East with multinational contacts in the cargo industry.
Hotels and resorts
As of 1 November 2007, the Emirates Group has launched the first of the Emirates Hotels & Resorts Residences with The Harbour Hotel & Residence. This is a hotel and residential tower located in Dubai Marina. It is the first of six international properties expected to open in 2008.
- Emirates Loyalty Services
Emirates Loyalty Services is a consultancy subsidiary of Emirates' Skywards frequent flyer programme. It offers a comprehensive range of CRM and loyalty solutions, covering every step from conception, creation and design to delivery, implementation, management and support.
- Emirates Skywards
Emirates Skywards is a four tier frequent flier program operated by Emirates. It is used by over 8.4 million customers. The three main tiers are Blue; Silver, which requires 25,000 tier miles for entry; and Gold, which requires 50,000 tier miles. There is a fourth tier named Platinum and requires 150,000 tier miles. There is an additional membership known as Invitation Only or "IO" where you must be invited to this small group of members. The benefits provided are over and above the Platinum benefits.
Emirates Skywards has been notably generous by global industry standards. Recently announced changes, effective early 2010, will discriminate based on fare, rather than class of travel. This brings the programme more in line with other airlines. It would require upwards of 25,000 miles (40,000 km) of travel each year on discounted economy tickets to qualify for the Silver tier, effectively placing that tier out of reach of most leisure travelers. Benefits for premium cabin travel have been increased, presumably in an effort to attract business travelers.
The aviation college is an education and training facility which gives graduates a training in the airline industry. The college opened in 1991, offering a range of professional vocational training programmes. More than 1700 aerospace engineers and technicians and 2000 air traffic controllers have graduated from the college, while the number of full-time students has increased from 300 to 1100 between years 2004 and 2009.
- Emirates CAE Flight Training
Emirates-CAE Flight Training provides aviation-related courses for commercial carriers in the Middle East, Europe, Africa and Asia, primarily aimed at flight deck crew and airline maintenance personnel. The joint venture between Emirates Group and CAE Inc of Canada is located in the Emirates Aviation College campus, near Dubai International Airport.
ECFT, as the joint venture is known, is the first facility of its kind in the Middle East to be qualified to both Joint Aviation Authorities (JAA) and Federal Aviation Administration (FAA) standards. The 14-bay centre houses 10 full-flight simulators: two Airbus A320/ACJs, an Airbus A330/340, a Boeing 777, two Boeing 737 NG/BBJs, a Gulfstream IV and a Gulfstream V/550, a Hawker 800/800XP and a Bell 412 helicopter simulator.
- HH Sheikh Ahmed bin Saeed Al Maktoum – Chairman and Chief Executive
- Ibrahim.M Nourawale (Senior Director/Diplomatic Security)
- Sir Maurice Flanagan KBE – (Vice Chairman, Airline and Group)
- Tim Clark (airline executive/president)
- Gary Chapman – President Group Services
The Emirates Group holds a 68.7% stake in Dubai-based Maritime and Mercantile International, 34.4% equity stake in Oman United Agencies and a 54.7% equity stake in Emirates Flight Catering. Emirates Flight Catering is the sole provider of airline and airport catering services at Dubai International Airport.
Dnata owns 50% equity stakes in Dubai Express, Gerry's Dnata (Pvt.) Ltd. and Dnata Arabian Airport Services Co. Ltd, 49% equity stake in Safiran Dnata Airport Services PJSC, 40% stake in Emirates Loyalty Company and a 20% stake in Guangzhou Baiyun International Airport Ground Handling Services Co. Ltd.
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- Emirates Airline site
- Dnata site
- Emirates Loyalty Program