Sleepy's

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Sleepy's, LLC
Type Private
Industry Retail
Founded 1931
Headquarters Hicksville, New York, United States
Number of locations 800+
Products Mattresses, Bedding
Employees 2,900 (2009)
Website www.sleepys.com

Sleepy’s LLC is a privately owned four-generation mattress retail company founded in 1931 in Brooklyn, New York, with over 2,900 employees. There are over 800 retail locations in sixteen states from Maine to North Carolina, with eleven distribution centers throughout the US, and additionally Sleepy's is available nationally through www.sleepys.com and 1-866-Sleepys.[1] [2]

History[edit]

The business was first incorporated in 1957 as Bedding Discount Center. The name of the business was changed to Sleepy’s in 1975 and the chain is now the second largest specialty mattress retailer[1] and largest bedding retailer in the United States.[3][4]

Timeline[edit]

A Sleepy's store in Old Saybrook, Connecticut.
Jingle used in TV and radio advertisements

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  • 1931: Louis Acker opens his first mattress store and employs his son, Harry Acker.
  • 1955: Louis Acker dies of a heart attack.
  • 1957: Harry Acker opens his first store, Bedding Discount Centers.
  • 1975: Business name changed to Sleepy's.
  • 1976: First use of logo with man in nightshirt and cap, Sleepysman.
  • 1977: Sleepy's opens its eighth store and moves to a 20,000-square-foot (1,900 m2) space in New Hyde Park.[5]
  • 1978: First televised Sleepy's commercial starring president Harry Acker airs.
  • 1983: Sleepy's trademarks itself as Sleepy's, The Mattress Professionals.
  • 1986: Harry moves headquarters and distribution center to a 60,000-square-foot (5,600 m2) building in Port Washington, NY.
  • 1993: Sleepy's acquires Kleinsleep.
  • 1994: 75th store opened. Headquarters and distribution center moved to its third home in Bethpage, NY in a 150,000-square-foot (14,000 m2) corporate office.
  • 1995: Bethpage, NY headquarters expanded 80,000 square feet (7,400 m2).
  • 1996: Sleepy's acquires Mattress Discounters in New York and New Jersey.
  • 1998: Established 1-800-SLEEPYS, a toll-free service where people can consult with a Mattress Professional.
  • 1998: Second distribution center opens in Carteret, NJ.
  • 1999: Website launches: www.sleepys.com and 169th store opens.
  • 1999: Sleepy's jingle is written and produced by Rich Lehman of RKL Productions and Jerry Plotkin of Headroom Digital Audio.
  • 2001: David Acker named president.
  • 2002: Built a new 211,000-square-foot (19,600 m2) warehouse in Robbinsville, NJ.
  • 2003: Sleepy's acquires Mattress Firm sleep chain locations in Connecticut and Massachusetts.
  • 2007: Sleepy's acquires Rockaway Bedding chain and adds 200 stores to the franchise.[6]
  • 2009: Sleepy's launches an ecommerce website.[7]
  • 2009: Sleepy's acquires the assets of 1800mattress.com, including the domains 1800Mattress.com and Mattress.com.
  • 2009: In the summer of 2009, the company moved its headquarters and New York distribution facility to a newly constructed 500,000-square-foot (46,000 m2) building in Hicksville, New York.
  • 2010: Sleepy’s acquires Better Bedding, a Connecticut mattress specialty chain.[8]
  • 2012: Equity firm Calera Capital partners with Sleepy’s.[9]
  • 2013: Sleepy's expands into the Chicago market. [10]

Business operations[edit]

A Sleepy's store in Brooklyn, New York, first opened in 1975

Sleepy’s carries Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, My Side series mattresses, and 12 other brands of mattresses.[11]

Sleepy's salespersons attend “Sleepy's University” for four weeks upon initial employment.[12] The chain currently operates more than 800 stores primarily in the Northeastern, Mid-Atlantic and the Midwest, including Connecticut, Delaware, District of Columbia, Illinois, Maine, Massachusetts, Maryland, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, Virginia, Vermont, and West Virginia.

In 2009, Sleepy's was labeled as the fastest-growing furniture retailer in the US.[13] In the summer of 2009, the company moved its headquarters and New York distribution facility to a newly constructed 500,000-square-foot (46,000 m2) building in Hicksville, New York.

Awards[edit]

In 2007, Sleepy’s was named one of Best Companies to Work for in New York by The New York State Society for Human Resource Management and Best Companies Group.[14] In 2008, Sleepy’s, in conjunction with RKL Productions, was awarded six Telly advertising awards for the ‘Inner Child’, ‘Newlywed’, ‘Tango’, and ‘Love Your Mattress’ television commercials.[15] ‘Tango’ was also awarded the highest Communicator advertising award, the Award of Excellence.[16] Most recently, in 2011, the Sleepy's Advertising team, won two awards, an Award of Distinction and Creative Excellence Retail/Specialty Store, at the Communicator Awards for the commercial titled ‘Animal Dream.’ .[17]

Community awareness[edit]

Sleepy’s continuously participates in a multitude of charity events, both local and national. In recent years they have partnered with the Child Welfare League of America (CWLA) during the Thanksgiving 2009 season to provide a convenient drop-off location for new sleepwear for children and teens.[18] Sleepy's also participated in Tempur-Pedic Hugs Back campaign by purchasing $100,000 worth of their charity bears where all net proceeds went to the Pancreatic Cancer Action Network.[19] In August 2010, Sleepy’s was the host of the first ever Corporate American Cancer Society Relay for Life event in the Eastern Division and raised nearly $110,000 for the organizations mission.[20] During 2011 Sleepy’s participated among other things in United Way’s Stuff-A-Bus Campaign, Thanksgiving Food Drive and NYC Post Office’s annual holiday Be An Elf initiative to answer letters to Santa from underprivileged families.

Criticism and controversy[edit]

In 2004, Sleepy's resolved a lawsuit filed by the New Jersey division of consumer affairs. The lawsuit alleged that Sleepy's misled consumers regarding their exchange policy, customer refunds, and advertisements. There were also questions about delivery of faulty merchandise and failure of delivery. Sleepy's agreed to pay $750,000 in costs and restitution to reach settlement. In addition to the payment the company agreed to clearer advertising, issuing refunds more willingly and improving customer service.[21]

In 2007, Sleepys agreed to pay $200,000 to resolve complaints and settle deceptive sales charges in NY. As part of the settlement, Sleepy's agreed to pay a total of $200,000, which includes restitution to consumers and penalties, as well as a commitment to new policies and procedures to achieve full compliance with local and State laws. The settlement marked a conclusion to the agency's extensive investigation into approximately 300 consumer complaints filed over the past three years through DCA or referred to the Department by other agencies including the New York State Attorney General's Office and the Better Business Bureau.[22]

In April of 2011 Sleepy’s was cleared by Connecticut Attorney General George Jepsen of charges regarding complaints of bed bugs infestations and accusations of re-selling used mattresses. The Attorney Generals investigation found no evidence of bed bugs infestation of company warehouses or delivery trucks nor that the company re-sold used mattresses.[23]

References[edit]

  1. ^ a b The Sleepy's Story. Sleepy's LLC. Retrieved 2009-05-20.
  2. ^ Calera Capital Makes Growth Capital Investment in Sleepy’s. Business Wire. Retrieved 2012-04-06.
  3. ^ Newton, Stephanie. “No. 2 mattress retailer Sleepy's sets up in Md.”. The Baltimore Sun. Retrieved 2007-08-08. "Sleepy's is the second-largest mattress retailer behind Minneapolis-based Select Comfort Corp., according to a 2006 ranking by trade publication Furniture/Today".
  4. ^ 2009 Survey of the Top 100 US Furniture Stores. Furniture Today. Retrieved 2009-06-03.
  5. ^ Sleepy's Company History. Funding Universe. Retrieved 2009-05-21.
  6. ^ New York-based Sleepy's will re-open 134 Rockaway stores it acquired. Home Furnishings Business. Retrieved 2007-07-13.
  7. ^ Sleepys.com Launches Commerce-Enabled Website This Summer. Business Wire. Retrieved 2009-07-10.
  8. ^ Court OKs Sleepy's purchase of Better Bedding. Furniture Today. Retrieved 2011-08-11.
  9. ^ Calera Capital Makes Growth Capital Investment in Sleepy’s. Business Wire. Retrieved 2012-04-06.
  10. ^ Mattress retail store Sleepy’s opens in CL. Northwest Herald. Retrieved 2013-07-10.
  11. ^ Calera Capital Makes Growth Capital Investment in Sleepy’s. Business Wire. Retrieved 2012-04-06.
  12. ^ Employment Opportunities at Sleepy's. Sleepy's LLC. Retrieved 2009-06-09.
  13. ^ Engel, C. (2009, June 8) Sleepy's leads top 100 in growth. Furniture Today, 33(39), 11-14.
  14. ^ Best Companies to Work for 2007. New York State Society for Human Resource Management and Best Companies Group. Retrieved 2009-05-20.
  15. ^ 2008 Commercial Silver Winners. Telly Awards. Retrieved 2009-05-20.
  16. ^ The 14th Annual Award Winners of 2008. Communicator Awards. Retrieved 2009-05-20.
  17. ^ Sleepy's Advertising Team Wins Two Communicator Awards in Video Category 2008, Update: 12-26-2011. Telly and Communicator Awards. Retrieved 2012-04-09.
  18. ^ Sleepy's and the Child Welfare League of America Partner to Warm a Child's Night. EarthTimes. Retrieved 2009-11-30.
  19. ^ Sleepy's Fights Pancreatic Cancer with Limited Edition My Tempur-Pedic Teddy Bear. PR Inside. Retrieved 2009-11-30.
  20. ^ Sleepy's Raises over $100K For American Cancer Society. Furniture World Magazine. Retrieved 2011-08-11.
  21. ^ Sleepy’s Enters Into Agreement with NJ to Resolve Suit. New Jersey Office of the Attorney General. Retrieved 2014-07-08.
  22. ^ Sleepy’s Enters Into Agreement with NY to resolve complaints and settle deceptive sales charges. New York City Department of consumer affairs. Retrieved 2014-07-08.
  23. ^ State of Connecticut Attorney General press release.Retrieved 2014-07-08.

External links[edit]