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Slitz was initially created in 1980 when two music magazines Schlager and Ritz merged. The magazine continued to be a music publication until 1996 when it became a men's lifestyle magazine similarly to Café. Since then, Slitz has become a men's magazine with content similar to FHM and Maxim featuring articles about sex, crime, cars, games, entertainment, and gadgets.
Today, the magazine is published by MDM Media AB in Stockholm and features some of Sweden's most prevalent glamour models. Its main competitors are the magazines Café, Moore Magazine and the Swedish issue of FHM. Slitz is also available in Finland, since a part of the population in Finland has Swedish as their native language. As of 2008, Slitz had a reader ciriculation of 135,000 with an issue frequency of 12 times a year.
In 2005, Slitz launched Slitz Man which focuses more on style and fashion. By 2007, Slitz aimed to change the concept of the magazine due to the trend of declining sales amongst most men's magazine. Men's magazine such as Loaded had reported a decline in sales while men's fashion magazines have elevated. "We have noticed a change in our target audience. The Swedish boy is slowly dying. Our conclusion is that Swedish guys of today are asking for a smarter magazine and not a magazine with the degree of nudity that we have had before, "says Chief Editor Niklas Natt och Dag.
The men's magazine has content similar to FHM, Stuff and Maxim. The magazine deals with topics such as sex, crime, cars, music, movies, games, and the outdoors. The magazine features glamour models wearing bikinis or lingerie. However, the girls in Slitz occasionally appear topless or bottomless from only the back or side, but never have full frontal nudity.
Among some of the famous glamour model who have appeared in the magazine are Elin Grindemyr, Emma Johnson, Erika Johnson, Oksana Andersson, Natacha Peyre, Pernilla Lundberg, Hannah Graaf, Magdalena Graaf, Anine Bing, and Victoria Silvstedt. The magazine has also featured celebrities such as football star, Josefine Öqvist.
Like Playboy, Slitz has their own version of playmate of the year aptly called Miss Slitz.
In 2006, Tone Bekkestad, a Norwegian meteorologist, appeared in the magazine. As a result, she was suspended from her work as meteorologist and weather presenter for the Swedish TV channel TV4. The suspension lasted for 3 months.
- Editor in chief and publisher: Mats Drougge