Slogans of the United States Army
Slogans of the United States Army changed only rarely in the 20th century, but have been replaced more frequently in the 2000s.
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[edit] 2006 to present
"Army Strong" is the recruiting slogan that is used currently by the United States Army. The composer of the song used in the Army Strong television commercials is Mark Isham.[3]
[edit] 2001 to 2006
"Army of One" was a short-lived recruiting slogan. It briefly replaced the very-popular "Be All You Can Be" and was quickly replaced in 2006 by the new slogan "Army Strong". The reason for the replacement is believed to be that the slogan "Army of One" is contrary to the idea of teamwork.
[edit] 1980 to 2001
Be All You Can Be was the recruiting slogan of the United States Army for over twenty years.[4] This popular slogan was created by E. N. J. Carter while at the advertising firm N. W. Ayer & Son. He was awarded the Outstanding Civilian Service Award for his efforts.[5]
[edit] 1971 to 1980
"Today's Army Wants to Join You" was a recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign, which was introduced as the country prepared to transition to an all-volunteer military. When N. W. Ayer & Son, who were engaged by the US Army, believed they felt the Army said "Today's Army is changing; we want to meet you half way", the firm came up with that slogan. General William Westmoreland asked "Do we have to ask it that way?" but agreed to the campaign. The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army." [6]
[edit] World War I
"I Want YOU for the US Army" featured on a poster of Uncle Sam painted by James Montgomery Flagg.
[edit] See also
[edit] References
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This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (March 2010) |
- ^ "The Most Famous Poster". American Treasures of the Library of Congress. http://www.loc.gov/exhibits/treasures/trm015.html.
- ^ "Who Created Uncle Sam?". Life's Little Mysteries. Live Science. Archived from the original on December 3, 2008. http://web.archive.org/web/20081203113644/http://www.livescience.com/mysteries/080630-uncle-sam.html. Retrieved February 16, 2012.
- ^ The making of "Army Strong"
- ^ The Themeline That Changed The U.S. Army
- ^ Earl Carter Awards.com
- ^ pp.141-142 Griffith, Robert K. & Wyndham, John U.S Army's Transition to the All Volunteer Force 1868-1974 1997 DIANE Publishing
