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This article is about the magazine. For Smarter Planet, IBM's corporate initiative, see IBM and Smarter Planet.
Slogan "Insight and ideas that impact the world around you."
Category Business, technology, science, energy, healthcare, design, thought leadership
Publisher CBS Interactive
Editions USA, France
Registration Optional
Readership 250,000[1]
Country  United States
Editor Larry Dignan

SmartPlanet is an online magazine that covers clean technology and information technology as it relates to healthcare, science, transportation, corporate sustainability, architecture and design. It is part of the business portfolio of CBS Interactive that includes BNET and ZDNet and is known for its daily coverage of the technology and energy industries.


SmartPlanet's homepage in 2008.

The site was first launched by Ziff Davis on November 2, 1999[2] as an online educational service and "personal learning community" focused on the technology industry.[3][4]

After CNET Networks acquired Ziff Davis and subsidiary ZDNet in 2000,[5] SmartPlanet was relaunched in 2001 as a paid learning service for IT professionals.[6]

SmartPlanet logo circa 2008.

In 2008, it was relaunched as a U.K.-based eco-friendly, green lifestyle publication that featured reviews of sustainable and ethical products.[7][8][9] It was edited by Adam Vaughan, who is now editor of The Guardian's environment section.[10]

In June 2009, SmartPlanet was relocated to the U.S. and revamped as a business-centric publication led by ZDNet editor-in-chief Larry Dignan.[11]

Editorial Coverage[edit]

SmartPlanet's homepage in 2010.

SmartPlanet is divided into three sections: Smart Business, Smart Technology and Smart People.


Within SmartPlanet's sections are several blogs:

  • Business Brains, which covers cities, transportation and corporate sustainability.
  • Intelligent Energy, which covers clean technology.
  • Pure Genius, which profiles the inventors and thought leaders behind innovation.
  • Rethinking Healthcare, which covers health technology and policy.
  • Science Scope, which covers scientific discoveries.
  • Thinking Tech, which covers aerospace, automotive, military, supercomputers and other applied technology.
  • Solving Cities, which covers urban planning, public works infrastructure, government 2.0 initiatives and green building.
  • Transport Theory, which covers various modes of transportation and the systems and infrastructure that support them.
  • Smart Takes, an editor's blog with daily news and opinion items.


The opening slate to "The Future Of..."

SmartPlanet regularly produces original video on new technologies, innovators and industry conferences on sustainability, energy and green technology.

The site's occasional series called "The Future Of..." is known for featuring real-world applications of new technologies that redefine existing products or services, such as diabetic monitors, bus stops and hospitals. [12]

In 2011, the series won the Jesse H. Neal National Business Journalism Award for "Best Use of Video" by a B2B trade publication.[13]

See also[edit]


  1. ^ " - Quantcast Audience Profile". Quantcast Corp. 1 April 2011. Retrieved 1 April 2010. 
  2. ^ PR Newswire (November 2, 1999). " Goes Live with the Largest Personal Learning Community On the Web". CBS Interactive. Retrieved 2010-11-15. 
  3. ^ Business Wire (March 14, 2000). "SmartPlanet Teams With Intuit to Rescue Consumers From Burdens of Tax Season". CBS Interactive. Retrieved 2010-06-15. 
  5. ^ Greg Winter, Alex Kuczynski (July 20, 2000). "CNet Is Buying What Remains Of Ziff-Davis". New York Times. Retrieved 2010-06-15. 
  6. ^ CBS Interactive (June 20, 2001). "CNET Networks launches "SmartPlanet" online technology learning and certification service". CBS Interactive. Retrieved 2010-06-09. 
  7. ^ CNET Networks UK (March 6, 2008). "Website makes it easy to go green". CBS Interactive. Retrieved 2010-06-09. 
  8. ^ Press Gazette (UK) (April 17, 2008). "Websites net the green angle...". Press Gazette. Retrieved 2010-07-28. 
  9. ^ Sarah Crawley-Boevey (March 11, 2008). "CNET goes green with new website launch". Brand Republic. Retrieved 2010-07-28. 
  10. ^ The Guardian (September 28, 2007). "Adam Vaughan". The Guardian. Retrieved 2010-06-09. 
  11. ^ Andrew Nusca (June 3, 2009). "Welcome to SmartPlanet, a new CBS Interactive site". CBS Interactive. Retrieved 2010-06-09. 
  12. ^ SmartPlanet (September 30, 2010). "The future of...hospitals". CBS Interactive. Retrieved 2010-11-20. 
  13. ^ American Business Media (March 10, 2011). "2011 Jesse H. Neal Award Winners & Finalists". American Business Media. Retrieved 2011-04-01. 

External links[edit]