SmartWool

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SmartWool is an American company founded by New England ski instructors Peter and Patty Duke in Steamboat Springs, Colorado in 1994 and acquired by the Timberland Company in 2005.[1][2][3] The company makes eponymous products primarily from treated merino wool.[4] SmartWool claims that this proprietary treatment makes its products itch-free and resistant to shrinking.[5] SmartWool is also claimed to have moisture-wicking performance and odor-reducing, anti-microbial properties; it is thus marketed primarily as performance apparel.[4] Reviews for SmartWool products are typically found in the context of equipment for hiking and other outdoor activities.[6][7]

In 2005, SmartWool implemented the requirement that its New Zealand wool suppliers no longer practice mulesing.[8] In 2010, SmartWool signed a contract to exclusively source its Merino wool from the New Zealand Merino Company.[9]

References[edit]

  1. ^ Kelly Bastone, 2005: Going global, Steamboat Springs on the Move: Official Business and Relocation Guide for the Yampa Valley, 2005. Retrieved April 26, 2007
  2. ^ Paul McHugh, Once mighty wool makes comeback in outdoor gear, San Francisco Chronicle, November 23, 2006. Retrieved April 26, 2007.
  3. ^ SEC Info, Timberland Press Release, November 7, 2005. Retrieved April 26, 2007.
  4. ^ a b Unknown author, Efficient Merino Wool Clothing by SmartWool, Metaefficient, unknown date. Retrieved April 26, 2007.
  5. ^ Richard Bumgardner, Smartwool Light Hiker Socks Product Review, walking.about.com, unknown date. Retrieved April 26, 2007.
  6. ^ Dave Hunter, Smartwool Base Layers: Men's Lightweight Crew and Lightweight Bottoms, Rock + Run, October 26, 2004. Retrieved April 26, 2007.
  7. ^ Kristin Hostetter, SmartWool Next-to-SkinWear: Smooth-as-Silk Wool Long Johns., Backpacker.com, April, 1999. Retrieved April 26, 2007.
  8. ^ Justin Thomas, Smartwool requires wool suppliers to end "mulesing", treehugger.com, October 8, 2005. Retrieved April 26, 2007.
  9. ^ [1]

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