Smart Alliance

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Smart Alliance
SAExternalLogo.jpg
Abbreviation SA
Formation 2009
Type NGO
Purpose/focus collaborate on content, sales and marketing, and technology in television
Headquarters Singapore
Region served Southeast Asia
Membership MediaCorp
ABS–CBN Corporation (Philippines)
BBTV 7 (Thailand)
International Media Corporation (Vietnam)
Media Nusantara Citra (Indonesia)
Media Prima (Malaysia)
Official languages English and primary Southeast Asian languages
Chairman of the Steering Committee Lucas Chow
Main organ Steering Committee
Parent organization ASEAN
Website http://smartalliancemedia.com/

Smart Alliance is an alliance of Southeast Asian television broadcasting companies.

History[edit]

On March 2009, six Southeast Asian television broadcasting companies forged an alliance to cooperate along three areas — content, sales and marketing, and technology — and capitalise on the economies of scale and combined market that the region can offer. They signed a Memorandum of Understanding to form the Smart Alliance.

Key People[edit]

Steering Committee[edit]

  • Chairman
    • Lucas Chow
  • Members
    • Eugenio Lopez III
    • Khun Veraphan
    • Tim Lam
    • Abdul Rahman Ahmad
    • Hary Tanoesoe-Dibjo
    • Chang Long Jong

Content Work Group[edit]

  • Leader
    • Doreen Neo
  • Members
    • Linggit Tan
    • Sharon Loh
    • Farisha Pawanteh
    • Rudy Ramawy

Sales & Marketing Work Group[edit]

  • Leader
    • Irene Lim
  • Members
    • Luis Paolo Pineda
    • Sapna Angural
    • Shareen Ooi
    • Kanti Imansyah

Technology Work Group[edit]

  • Leader
    • Yeo Kim Pow
  • Members
    • Raul Bulaong
    • Tan Kwong Meng
    • Agus Mulyanto

References[edit]