Smart Eye

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Smart Eye AB
Type Limited Liability Company
Industry Hardware and Software Development
Founded 1999
Headquarters Gothenburg, Sweden
Key people Martin Krantz (CEO)
Products Eye Tracking products for research
Licensing of Eye Tracking software for embedded integration
Employees 30

Smart Eye AB, is a Swedish high-tech company located in Gothenburg that develops and sells products for eye tracking. Eye tracking systems use digital cameras to track the movement of the eyes and gaze direction in real time. It is used for research applications and has potential applications in the automotive and consumer electronics sector. Smart Eyes products are sold directly and through resellers and partners worldwide.


Smart Eye AB was founded in 1999 with a vision to provide real-time and completely non-invasive eye tracking.

2001 - Smart Eye Pro, a system with flexible camera configuration released [1]
2005 - AntiSleep, a mono camera system built on cost efficient hardware for automotive use released [2]
2009 - Embedded AntiSleep, complete integrated mono camera automotive grade system running on BlackFin DSP
2012 - DR 120, dual camera eye tracker integrated in a computer monitor [3]
2013 - Fully automatic initialization for Smart Eye Pro [4]