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Smeet logo.PNG
Developer(s) Smeet Communications GmbH
Publisher(s) Smeet Communications GmbH
Platform(s) Online
Release date(s) Germany 2007

Spain 2008
United Kingdom 2008
Greece 2009
France 2009
Italy 2010
Poland 2010
United States 2010
Turkey 2010
Sweden 2011

Genre(s) Social Game
Mode(s) Multiplayer

Smeet is a free browser based 2.5D computer graphics social game, developed by Smeet Communications GmbH based in Berlin, Germany. The company was founded in 2007 by Burckhardt Bonello and Philipp Boutellier and is managed by Sebastian Funke (CEO), Daniel Bülhoff (COO) and Reinhard Köhn (CTO).[1] Smeet creates virtual worlds in which people can meet and interact with their avatars. Smeet combines casual and social gaming.[2][3]


The startup company Smeet Communications GmbH was founded in 2007. The meaning of the name Smeet could be interpreted as "Social Meeting". The company’s headquarters are located in Berlin and are currently employing around 75 people. Smeet Communications is financially provided by international venture capitalist Hasso Plattner Ventures[2][3] Smeet Communications has also received funding from the investment company Partech International.[4] In January 2011, Smeet had reached around 6 million subscribed and is translated into about 8 different languages.[2]


Unlike many other social games, Smeet operates without any download and is accessible directly in any browser window with Flash.[5][6] Smeet is supported on both Mac and PC. The users can sign up on the destination page or get online directly via the Facebook application without any further registration needed. The Smeet website is also possible to integrate to any other website through iframe.[7]


After signing up on Smeet for free, users can decide if activate a membership or not. The membership is called "Vip". There are two kind of vip, the basic vip, which you can buy for in game coins, and the gold vip. The last one is a membership you can buy for about 15 euros per month and it's renewed each month unless you delete it. It's purchaseable by PayPal.

By using the normal vip you will be able to

  • Private chat at Level 0 and not at level 5.
  • 20% discount on everything you buy but the vip status itself.
  • A VIP badge.
  • An option to add a background to your profile.
  • An option to see who has looked at your profile.
  • Items and rooms only users with a vip status are allowed to buy or go.
  • Giving other users coins.
  • Levelling faster.

By using the gold vip, you will receive all the bonus a basic vip receives but

  • The VIP badge will be gold
  • You will receive 1.000 coins every month.
  • You will receive a random gift every month.

The basic VIP, it's supposed to be bought by coins, for one month, three months, six months, the gold VIP is supposed to be bought by coins also, or you can purchuase it for 14,99 euros by PayPal. The fee is montly and you are supposed to renew it for at the least six months.


Users signing up on are forwarded to their nationalized sub domain based on their IP-address. After signing up, the users are then forwarded into a world with other users in the same age group, thus not mixing up minors and adults in the same world,[8] however in some rooms minors and adults can mix, but clicking on a minor profile or an adult profile you will receive a message asking if you want to go on. The users can also be blocked or reported. In the Smeet community, users can chat with their friends in avatar style thus more entertaining and exciting, with the features of video games.[9]


Users can create and customize their own profiles and individualize their avatars which represents themselves in the game. The basic functions, such as chatting, decorating user rooms, playing games and solving quests are free of charge.[10] Users in Smeet can earn “Fame Points” via a variety of activities and progress to higher levels. With increasing number of Fame Points and levels, users gain a higher social status and receive additional content.[11]

Smeet offers diverse multiplayer games for users to play against each other. In the designated games world, the users can choose from a range of themed quizzes. There are also several mini games included in Smeet, such as Mahjong, Astro Shooter and Polar Pogo.[12] In addition to this, users can complete tasks and games, generating Fame Points through the Smeet leveling system. There is also an object developing feature present in Smeet, similar to the one in FarmVille. The users can adopt pets, plants or fantasy creatures and by feeding and watering them, the object grows over time.[13]

Partnership and projects[edit]

Since the launch of Smeet, there has been numerous partner projects with leading brands including RTL (Bertelsmann),[14] Endemol,[8][15] Universal Music,[16] Bravo,[17][18] Quiksilver[19] and Sony Pictures[20] which have been integrated on the platform. The integration of videos with user generated content enables a social viewing feature into Smeet. The videos are mainly streamed from video-sharing websites such as YouTube, but there has also been partnership together with national TV-channels where shows, such as the final of the Eurovision Song Contest,[21][22] German Idol series,[23][24][25] Big Brother[11][26][27] and the U.S election 2008[28] have been streamed live while being broadcast on TV at the same time.

See also[edit]

FarmVille and Habbo.


  1. ^ "sMeet Communications". Crunchbase. 2011-01-27. Retrieved 2011-01-27. 
  2. ^ a b c Merrett, Gary (2010-06-23). "Smeet Receives Additional Funding from Hasso Plattner Ventures and Partech". Social Games Observer. Retrieved 2011-01-27. 
  3. ^ a b Beckers, Jan (2007-09-21). "Sebastian Funke (sMeet) im Interview: Web-2.5D statt Web-3D". Gründerszene. Retrieved 2011-01-27. 
  4. ^ "Internet & Digital Media: Smeet". Partech Venture. 2011-01-27. Retrieved 2011-01-27. 
  5. ^ "Smeet 3D". MMO 2011-01-27. Retrieved 2011-01-27. 
  6. ^ Hüsing, Alexander (2010-04-06). "Virtuelle Welten – Konzepte, Zielgruppen und Monetarisierung". Deutsche Startups. Retrieved 2011-01-27. 
  7. ^ Ashby, Alicia (2010-08-04). "SponsorPay Boosts Smeet Revenues 60%". Engage Digital. Retrieved 2011-01-27. 
  8. ^ a b Posselt, Stephanie (2010-04-23). "Pia Piaggio erkundet Smeet". Avameo. Retrieved 2011-01-27. 
  9. ^ Ludovico (2011-01-23). "Review:". Shvoong. Retrieved 2011-01-27. 
  10. ^ "Smeet’s Terms and Conditions". Smeet Communications GmbH. 2010-08-02. Retrieved 2011-01-27. 
  11. ^ a b Corell, Pierre (2009-06-18). "sMeet - Die Entertainment-Welt - Sebastian Funke im Interview". Virtual World. Retrieved 2011-01-27. 
  12. ^ "Games on Smeet". Smeet Communications GmbH. 2011-01-27. Retrieved 2011-01-27. 
  13. ^ Babyface (2010-05-18). "Start to Feed, cuddle, cultivate, grow, expand in sMeet". Play BBG. Retrieved 2011-01-27. 
  14. ^ Patrzek, Daniela (2008-09-02). "RTL Interactive lockt "Alles-was-zählt"-Fans in die 3D-Welt Smeet". Internet World. Retrieved 2011-01-27. 
  15. ^ Zeitler, Claudia (2008-04-28). "Big Brother zieht in die sMeet 3D-Welt / Endemol und sMeet gehen Kooperation ein". FinanzNachrichten. Retrieved 2011-01-27. 
  16. ^ Corell, Pierre (2008-09-06). "sMeet präsentiert Universal Music - Mit The Dome in Folge 47". Virtual-World. Retrieved 2011-01-27. 
  17. ^ Redaktion (2009-06-04). "Info-Kampagne von BRAVO, der Bundesagentur für Arbeit und McDonald’s jetzt auch bei sMeet". Berlin Business. Retrieved 2011-01-27. 
  18. ^ Redaktion (2009-10-12). "Ab Dienstag: JobXL live in der interaktiven 3D-Welt von sMeet". MSN. Retrieved 2011-01-27. 
  19. ^ Redaktion (2010-10-12). "QUIKSILVER LAUNCH PRODUCTS FOR AVATARS". Boardsport source. Retrieved 2011-01-27. 
  20. ^ Funke, Sebastian (2010-10-12). "Zum Kinostart am 27. August: YEAR ONE – ALLER ANFANG IST SCHWER bei sMeet in 3D". PR Center. Retrieved 2011-01-27. 
  21. ^ Werner, Jette (2009-05-07). "Eurovision Song Contest in 3D". Presseportal. Retrieved 2011-01-27. 
  22. ^ Werner, Jette (2009-05-07). "Eurovision Song Contest in 3D / 3D Community vereint Nationen". Blogspan. Retrieved 2011-01-27. 
  23. ^ Langer, Ulrike (2009-01-22). "RTL und das Web-TV der nächsten Generation". Media Digital. Retrieved 2011-01-27. 
  24. ^ Trosien, Viktoria (2009-02-10). "Philipp Bouteiller – sMeet: Vanity makes money @ Hasso Plattner Ventures". Tiburon TV. Retrieved 2011-01-27. 
  25. ^ Werner, Jette (2008-10-21). "DSDS-Star Rania live bei sMeet". Open PR. Retrieved 2011-01-27. 
  26. ^ Wise, Gilbert (2008-04-28). "Big Brother zieht in die sMeet 3D-Welt". SaarBreaker. Retrieved 2011-01-27. 
  27. ^ Wise, Gilbert (2008-04-30). "Big Brother kooperiert mit sMeet / Chatte in 3D-Welt mit Fernsehhelden". Second Life Info. Retrieved 2011-01-27. 
  28. ^ "US Election Night 2008 LIVE bei sMeet". YouTube. 2009-06-11. Retrieved 2011-01-27. 

External links[edit]

Official site