Hecox (left) and Padilla (right) in 2014
|Occupation||YouTube comedy duo, YouTube Partner|
Smosh is a web-based comedy duo consisting of Ian Andrew Hecox (born 30 November 1987) and Anthony Padilla (born 16 September 1987). Padilla first began posting flash movies on Newgrounds in early 2003, under the name Smosh. He was later joined by his friend Ian Hecox. Soon afterward, they began to post videos on YouTube in the autumn of 2005 and became one of the most popular channels on that site. As of September 2014[update], the Smosh channel has more than 18 million subscribers and 3.5 billion video views. The Smosh team has expanded to include others to handle animated, Spanish language, and video gaming content videos.
The Smosh channel has experienced three different spans as the most subscribed YouTube channel. The first period spanned from May to June 2006, the second spanned from April 2007 to September 2008, and the third span lasted from January to August 2013.
Formation and Pokémon Theme Music Video: 2002–2006
The franchise began when Anthony Padilla built a website in 2002, smosh.com, and made several different Flash animations. He has stated that the name Smosh came from an incident where he mistook a friend explaining a mosh pit, as a "smosh pit". Later, his friend, Ian Hecox, joined the venture. Padilla and Hecox first met in their sixth grade science class. They became friends, and quickly discovered their knack for comedy. In 2005, they joined YouTube and made several videos together, lip syncing to theme songs such as Mortal Kombat, Power Rangers, and Teenage Mutant Ninja Turtles. At first, these videos were not intended to be posted online, but after they sent them to their friends, they started a YouTube channel.
One of Smosh's earliest videos, "Pokémon Theme Music Video," was released in November 2005. It followed the same style as their other earlier videos, featuring the duo lip-synching the original English theme song for the Pokémon anime. However, the video instantly became much more popular than any of their other videos; over the course of its lifetime, it gained 24.7 million views, becoming the most-viewed video on all of YouTube at that time. It held that title for about six months until it was removed.
The success of their Pokémon video and other videos led Smosh to be featured in the "Person of the Year: You" issue of Time Magazine, published 13 December 2006 and on Time.com. In March 2007, a user named Andii2000 re-uploaded the original Pokémon video; it has over 15.3 million views as of September 2014[update]. Due to the channel's continued success, and Smosh's partnership with YouTube, the two recreated the video in November 2010, this time changing the words to be critical of The Pokémon Company taking down the Pokémon theme video.
YouTube success: 2006–present
Over the course of the next few years, Smosh began to diversify. They started making short YouTube skits, such as their annual video series Food Battle and That Damn Neighbor. Smosh continued to grow in popularity and became one of the most subscribed channels on YouTube. In 2009, Smosh prepared a massive redesign of Smosh.com, added a games section, and put extras in the video section. In January 2010, Smosh launched the "Smosh Pit" feature, a blog that consists of various pieces of pop-culture trivia, and written comedy. In addition, 2010 saw the channel launch 3 different Smosh-based web series: Ian Is Bored, which started as a collection of comedic videos by Hecox, but then turned primarily into Smosh opening fan mail segments called Mail Time with Smosh; Ask Charlie (which is an interactive series where people ask Charlie, from their January 2010 Charlie the Drunk Guinea Pig video, random questions) ran from May 2010 to December 2011; and Lunchtime with Smosh, a comedy series featuring Smosh getting and eating food from various places, and answering Twitter questions from their fans on Twitter. Some of Smosh's most popular video series include Pokémon in Real Life and If ____ Was Real. Also in early 2010, Smosh created the "iShut Up App" for Android phones as part of a Google sponsorship; it eventually made its way to the iTunes app store. In 2011, Smosh was acquired by Alloy Digital.
In 2012, the duo started three new YouTube channels, ElSmosh, with Smosh videos dubbed in Spanish, Shut Up! Cartoons, with various animated videos, and Smosh Games with gaming related content hosted alongside Mari, Lasercorn, Sohinki, and Jovenshire. Some of Smosh's most popular videos are video-game themed music videos. These songs (along with other original songs) have been released in 4 albums to date – Sexy Album (2010), If Music Were Real (2011), Smoshtastic (2012), and The Sweet Sound of Smosh (2013). In January 2013, the Smosh channel surpassed Ray William Johnson in subscribers. Smosh released Super Head Esploder X, a video game for iPads, iPhones, and iPods, in February 2013, and in July 2013 started an Indiegogo campaign for an iOS and PC game, Food Battle: The Game. Hecox and Padilla raised $258,777 to hire video game producers to create a game based on their characters and the foods used in their annual Food Battle series. Hecox and Padilla have stated they would donate 10% of the funds to charity. In February 2014, Smosh released an app to access Smosh videos and other content on their website.
On 18 September 2014, Lionsgate announced that a feature-length movie titled The SMOSH Movie was in development. The film is directed by Alex Winter, written by Eric Falconer, and aside from Hecox and Padilla, will star Jenna Marbles, Grace Helbig, Harley Morenstein, and Shane Dawson.
Eight Smosh-related channels exist on YouTube, though only six have scheduled content.
The base "Smosh" channel, where both Hecox and Padilla post their skits and other videos, has new videos every Friday and behind the scenes on Sundays.
Smosh 2nd Channel (youtube.com/IanH)
From "Smosh 2nd Channel" (originally named "IanH", and was used at first for vlogs and other non-scripted videos), the pair upload their side series Smosh is Bored and Lunchtime with Smosh on alternating Mondays, while their associate performer Mari Takahashi releases Smosh Pit Weekly videos on Saturdays.
Padilla, and his fiancée Kalel, upload vlogs regularly to "WatchUsLiveAndStuff".
On "ElSmosh", the duo uploads the Spanish version of Smosh Pit Weekly, El Smosh Pit de la Semana, and new Smosh episodes on Sundays that have been dubbed over in Spanish.
Shut Up! Cartoons (youtube.com/ShutUpCartoons)
"Shut Up! Cartoons" uploads a number of ten episode animated series, created by different animators.
Smosh Games (youtube.com/SmoshGames)
"Smosh Games" uploads numerous videos a week, consisting of Let's Plays and video game commentary shows. Padilla and Hecox appear less regularly on this channel, with fellow Smosh members Mari Takahashi, David "Lasercorn" Moss, Matt Sohinki, Joshua "Jovenshire" Ovenshire, and Amra "Flitz" Ricketts handling most hosting duties. Takahashi, Lasercorn, Sohinki, Jovenshire, and Flitz also have their own channels which are not considered part of the Smosh roster.
"AnthonyPadilla", hosts vlog-like videos uploaded by Padilla.
New AskCharlie EVERY WEDNESDAY (youtube.com/askcharlie)
"AskCharlie", active from May 2010 to December 2011, hosts videos from the Ask Charlie series, where an anthropomorphic guinea pig, named Charlie the Drunk Guinea Pig, answers viewer submitted questions. The show ended with Charlie being killed off.
|Channel||"Smosh"||"Smosh 2nd Channel"||"ElSmosh"||"Shut Up! Cartoons"||"Smosh Games"|
|Monday||Smosh is Bored
Lunchtime with Smosh
|Money & Cash||MariCraft|
|Tuesday||Button Bash (alternating weeks)
Why We're Single
|Wednesday||ElSmosh Pit de la Semana||Gametime With Smosh|
|Thursday||Grand Theft Smosh|
|Friday||Smosh episode||Smosh Game Bang|
|Saturday||Smosh Pit Weekly||Honest Game Trailers (alternating weeks)
|Sunday||Behind the Scenes with Smosh||Smosh episode||Bonus video|
|Title||Album details||Peak chart positions|
|If Music Were Real||
|The Sweet Sound of Smosh||
|"—" denotes releases that did not chart or were not released in that territory.|
Awards and nominations
|2006||2006 YouTube Awards||Comedy||"Smosh Short 2: Stranded"||Won|
|2009||2009 Webby Awards||Experimental & Weird||"Sex Ed Rocks"||Nominated|
|2010||2010 Webby Awards||Viral||"If Movies Were Real"||Nominated|
|2013||3rd Streamy Awards||Best Comedy Series||Smosh||Nominated|
|Audience Choice for Personality of the Year||Smosh||Nominated|
|Best Animated Series||Oishi High School Battle||Nominated|
|2013 Webby Awards||Branded Entertainment Short Form||"Ultimate Assassin's Creed 3 Song"||Nominated|
|2013 Social Star Awards||Most Popular Social Show||Smosh||Nominated|
|United States Social Media Star||Smosh||Won|
Ray William Johnson
|Most Subscribed on YouTube
17 May – 12 June 2006
26 April 2007-24 September 2008
12 January-15 August 2013
- "Smosh Plays Happy Wheels (Gametime w/ Smosh)". YouTube. 24 October 2012. Retrieved 25 October 2012.
- "About Us". Smosh. Retrieved 23 October 2011.
- "BB Suggests: The Best of Web TV". Batch Buzz. 13 November 2009. Archived from the original on 20 July 2011. Retrieved 16 November 2009.
- "Smosh". YouTube. Retrieved 1 September 2014.
- "Most Subscribed Members – May 17, 2006". YouTube.
- Heffernan, Virginia (26 April 2007). "A Big Deal: The Run-Off on YouTube!!". The Medium. Retrieved 10 December 2013.
- Cohen, Joshua (12 January 2013). "Smosh Passes Ray William Johnson as No. 1 Most Subscribed YouTube Channel". Tubefilter. Retrieved 10 December 2013.
- Padilla, Anthony. "Smosh.com, 2002". Smosh. Archived from the original on 24 November 2002. Retrieved 25 June 2012.
- Partners Project (10 March 2011). "Smosh Exclusive Interview: The Partners Project Episode 13". YouTube. Retrieved 25 December 2011.
- Virginia Heffernan (4 April 2006). "Comic shorts, home on the Web". The New York Times. Retrieved 23 November 2009.
- "The first superstars of web TV". BBC. 27 November 2006. Retrieved 7 July 2012.
- Troy Dreier. "Smosh: YouTube Gods and Unlikely Online Video Superstars". Retrieved 31 October 2012.
- Lev Grossman (16 December 2006). "Smosh". Time. Retrieved 7 July 2012.
- Andii2000 (17 March 2007). "SMOSH – POKEMON THEME SONG". YouTube. Retrieved 1 September 2014.
- Smosh (28 November 2012). "Pokemon Theme Song REVENGE!". YouTube. Retrieved 12 February 2012.
- Sam Gutelle (19 October 2012). "After Three Week Long Bracket, Smosh Guys Have 'Food Battle 2012′". Tubefilter. Retrieved 31 October 2012.
- "SMOSH turns sketch comedy into cash". News10. Retrieved 7 July 2012.
- Tina Amini (17 April 2012). "It's Silly When Video Games Try To Be Real". Kotaku. Retrieved 7 July 2012.
- Matthew Manarino (27 April 2012). "SMOSH TALKS WITH US ABOUT SHUT UP! CARTOONS". NewMediaRockStars. Retrieved 17 June 2012.
- Mike Shields (11 June 2012). "Zombie Apocalypse Spreads to YouTube Alloy Digital's new channel Shut Up Cartoons generates 20 million views in 5 weeks". Adweek. Retrieved 17 June 2012.
- Todd Kushigemachi (13 April 2012). "YouTube toon channel loads up on series". Variety. Retrieved 7 July 2012.
- Smosh (26 September 2012). "OMG! Smosh Games!". YouTube. Retrieved 26 September 2012.
- Mike Kayatta (26 October 2012). "Assassin's Creed III Rap Gives the British a Beat (Down)". Escapist Magazine. Retrieved 31 October 2012.
- RawmeatCowboy (19 November 2011). "We talk to SMOSH about their epic Legend of Zelda rap". Go Nintendo. Retrieved 31 October 2012.
- "Smosh Passes Ray William Johnson as No. 1 Most Subscribed YouTube Channel". Ewallstreeter. 12 January 2013. Retrieved 29 January 2013.
- "Smosh Super Head Esploder X". iTunes Preview. Apple Inc. 23 May 2013. Retrieved 1 July 2013.
- Smosh (15 February 2013). "Most Violent Game Ever!?". YouTube. Retrieved 1 July 2013.
- "SMOSH Food Battle: THE GAME". Smosh. Retrieved 23 July 2013.
- Cohen, Joshua (22 July 2013). "Smosh Looks To Raise $250,000 on Indiegogo For 'Food Battle' Video Game". Tubefilter. Retrieved 23 July 2013.
- Smosh (29 July 2013). "Food Battle: THE GAME [Update #1]". Smosh. YouTube. Retrieved 8 August 2013. "And 10% of all the money raised during the campaign is gonna go to a charity of your guys' choice."
- "Sweet Mobile Online Smosh Hub". YouTube. 26 February 2014. Retrieved 3 March 2014.
- Acuna, Kristen. "Lionsgate Is Making A Movie With Two of YouTube's Biggest Stars". Business Insider. Retrieved 19 September 2014.
- Brouwer, Bree (18 September 2014). "Smosh Gets A Movie Deal Through Lionsgate, DEFY Media, AwesomenessTV". Tubefilter. Retrieved 22 September 2014.
- "Smosh > Charts & Awards". Allmusic. Rovi Corporation. Retrieved 9 May 2012.
- YouTube Video Awards. "Best Comedy Video". YouTube. Retrieved 10 April 2013.
- Coyle, Jake. "YouTube Awards announces winners". NBC News. Retrieved 10 April 2013.
- "The Webby Awards Gallery + Archive". Webby Awards. Retrieved 10 April 2013.
- "The Webby Awards Gallery + Archive". Webby Awards. Retrieved 10 April 2013.
- "3rd Annual Nominees & Winners". Streamy Awards. Retrieved 10 April 2013.
- "The Webby Awards Gallery + Archive". Webby Awards. Retrieved 28 May 2013.
- "Superstars and Superfans are Connected through The Social Stars Awards 2013". shinesquad. Retrieved 10 April 2013.
- "Social Star Awards 2013 Shortlist Chart". starcount. Retrieved 10 April 2013.
- "Social Star Awards 2013: List of winners". The Straits Times Communities. 23 May 2013. Retrieved 28 May 2013.
- Cohen, Joshua (15 August 2013). "It's Official: PewDiePie Becomes The Most Subscribed Channel On YouTube". Tubefilter. Retrieved 5 November 2013.
- Official website
- Smosh's channel on YouTube
- Smosh 2nd Channel's channel on YouTube
- ElSmosh's channel on YouTube
- Shut Up! Cartoons's channel on YouTube
- Smosh Games's channel on YouTube
- WatchUsLiveAndStuff's channel on YouTube