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Industry Digital Publishing
Tablet Publications
Founded 2011
Headquarters Cape Town, London, New York
Services Digital Publishing, DRM[disambiguation needed] Tools, eReader Software

Snapplify is a comprehensive platform for aggregation, reading and retail of digital books, magazines and newspapers that was launched in 2011 at the Frankfurt Book Fair.[1] It is based in South Africa, with offices in London and New York and partners in Australia, Europe, North America, and Africa.[2] Snapplify provide tablet and mobile applications as well as browser based web readers to publishers and content producers who want to sell their content digitally.[3] Their apps have built in readers that allow app users to read or access the content without being concerned whether their device can support the content type. These apps have enabled publishers to sell content to Android and iOS users,[4] as well as to PC and Mac users via their browsers. Their latest venture has been to supply the Academic Industry with a digital publishing solution that includes Educational Tools within mobile applications best suited to enhance the educational aspect of the content.[5]

How it works[edit]

Publishers and content producers can choose to digitally publish and sell their content via their own eBook store from a mobile app with their own branding, or from a web store accessible on PCs and Macs. The Snapplify eReader enables users to immediately access and read the content they have purchased. Users can buy vouchers or subscribe on the publishers private website and simply login to the Snapplify app or purchase single items or subscriptions of content directly within the app. The web store works the same as the mobile app, subscriptions and all purchases made are accessible across both mobile and web store as all user purchases are tied to the user profile.



Snapplify provides clients with a mobile (app) or web-based store from which to sell their digital newspapers, and magazines. Clients can add content themselves via the online CMS platform that Snapplify runs on. Content is immediately available for purchase and downloading by users. Users can view free content, or purchase single titles or subscriptions and immediately view them on the provided eReader, available on both mobile and web. Users login with a username and password to access content on a subscription, this enables multiple users on a shared device to access their subsequent purchased content.

eBook Store[edit]

Publishers can sell their eBooks from their own Web Store online, and their readership need to download the Snapplify Reader to their Android or Apple device to read the books. Publishers can also sell vouchers, which when redeemed will give their customers access to the eBooks attached to the voucher.

eBook Reader[edit]

The mobile app is equipped with a mobile eReader that supports any content that is sold in the mobile store. The web reader allows users to read their content on their PCs and Mac computers via a browser. Some clients offer the same service for mobile and the web so that users can access their content on both devices by using their login details.The mobile Reader app has a full range of academic tools designed to transform textbooks, students can make notes on shared mobile devices as well as bookmarks, share pages, and highlight. This eReader software is supported across multiple platforms and integrates with student sign in, which allows data to be stored safely in the Snapplify Cloud servers. The Reader has been made PXE compliant.


The digital publishing mobile solution supports other DRM services, but Snapplify have developed their own DRM tool called SnappSafe DRM. This software prevents unauthorised access and distribution as the content is encrypted. The major differences between this particular DRM and other popular tools is that it does not require licenses for a mobile reader or a content server, as well as being developed to specially support embedded and streamed video and audio, and right to left ordered content for Arabic or Hebrew users (due to their foreign language template support). The SnappSafe DRM passed the strict international security audit set out by [Pearson Publishing] and is also [PXE] compliant.

eLearning Content Cloud[edit]

Snapplify have branched into the education sector by offering schools a platform for their students and teachers to purchase or share content. Everything shared or bought via the Content Cloud is available to read on browsers, via Mac and PC computers, and Apple and Android mobile devices. Schools in South Africa and South America are adopting the eLearning Content Cloud to give their school's a technological edge and enable digital learning.


The SnappBox distribution hardware was launched at the Frankfurt Book Fair in 2014. The SnappBox enables easy, bulk eBook distribution within schools and has helped rural schools embrace eBooks and improved user experience overall.


eBook Aggregation[edit]

This service enables publishers to sell their eBooks in bulk to an established distribution channel of institutions, schools, and retailers signed on by Snapplify. Publishers give Snapplify the license to retrieve their content directly from their servers, apply SnappSafe DRM to it, and sell it for them. Publishers benefit from this established aggregation service that has little to no setup fees or administration hassles. Multiple publishers are already signed up to aggregate their eBooks via Snapplify, these include Oxford University Press SA, Pearson Education SA, Macmillan SA, Van Schaik Publishers, Via Afrika, Cambridge University Press, and many more large and small publishing houses.


Since their launch Snapplify has been reported to have released a foreign language template[6] which enables foreign content publishers to digitally publish and sell in their own language in an app and eReader that supports multi-character sets. Already being noted as the largest digital mobile apps provider in Africa and the Middle East[7] it has also taken on multiple international clients, including working with digital cartoon publisher Kaboom! Studios[8] from California, and Aadarsh Publishers[9] from India.


Before Snapplify was one year old they had reached 10 000 downloads[10] and before they were two years into business they had won a start-up Entrepreneurial competition known as Launch Cape Town,[11] a global start-up competition.

In November 2014, Snapplify won a prestigious publishing award at the FutureBook Innovation Awards for the Best Technology Innovation[12] for their eBook Distribution Hardware: the SnappBox.[13]

AngelHub Ventures, a Venture Capital company backed by former First National Bank CEO Michael Jordaan and the Harris family (RMB Co-Founder, Paul Harris’ family fund), announced its investment in Snapplify in February 2015.[14]

Snapplify is one of the largest aggregators of Arabic content, and have passed the international security audit set out by Pearson Publishing.

They were finalists in the Global Entrepreneurship competition in Barcelona. They are ranked in the Top 25 PWC Vision to Reality Awards,[15] and were finalists in the Book Expo America start up challenge.[16]

External links[edit]


  1. ^ "Snapplify – transforming publishing content into mobile apps". MMA Global (MMA Marketing Association). 2012-03-14. Retrieved 28 October 2013. 
  2. ^ "Snapplify - content start-up goes global in a snap". Daily Maverick. 23 May 2012. Retrieved 28 October 2013. 
  3. ^ "Company Listing". Crunchbase. 
  4. ^ "Snapplify Offers One-Stop Digital Publishing for Mobile Content Providers". CMS Wire. October 18, 2012. Retrieved 28 October 2013. 
  5. ^ "Snapplify Talks on Filling Specific Needs in the African and Global Reading Markets". Good eReader. 12 October 2013. Retrieved 28 October 2013. 
  6. ^ "SA Snapplify releases foreign content template". Human IPO. 5 April 2013. Retrieved 28 October 2013. 
  7. ^ "African publishers take content global". FIPP News. November 7, 2013. Retrieved 28 October 2013. 
  8. ^ "Snapplify: Custom Publishing Apps Out of Africa". Publishing Perspectives. 1 April 2013. Retrieved 28 October 2013. 
  9. ^ "Digital publishing market rapidly increasing in India". FIPP News. 2013-08-30. Retrieved 28 October 2013. 
  10. ^ "Snapplify: Wesley Lynch". Entrepreneur Magazine. August 23, 2012. Retrieved 28 October 2013. 
  11. ^ "Award winning digital publishing solutions". Bandwidth Barn Blog. 19 February 2013. Retrieved 28 October 2013. 
  12. ^ "Snapplify’s innovative ebook distribution hub wins FutureBook Award". Venture Burn. Retrieved 17 November 2014. 
  13. ^ "Snapplify scoops international innovation award for ebook distribution solution". Hypertext Africa. Retrieved 20 November 2014. 
  14. ^ "Angelhub Ventures invests in Snapplify, Michael Jordaan joins board". VentureBurn. Retrieved 16 January 2015. 
  15. ^
  16. ^ "NextBigBook, Qlovi, and BEA’s Startup Challenge". Publishers Weekly. Retrieved 27 June 2014.