Snowboard Magazine is an independent snowboarding publication. It was founded in April 2004 by Mark Sullivan and Liz Sullivan in Hailey, Idaho. Soon they were joined by Jeff Baker, Aaron Draplin, Gary Hansen and Jason "J2" Rasmus. Most of the crew were previous employees and/or contracted employees of Snowboarder Magazine. The magazine was the first product focused magazine in snowboarding, quickly set trends for competing titles to follow and quickly became the third largest snowboarding publication in the world. Snowboard Magazine was sold to Storm Mountain Publishing, publishers of Freeskier Magazine.