The SnowSphere logo comprises a stylised global map featuring the major land masses, made to look like patches of snow on a mountain - representing the magazine's theme as a ski and snowboarding magazine for the traveling winter sports enthusiast.
SnowSphere is an online travel magazine for skiers and snowboarders. It covers the more unusual destinations in the world for a ski trip, places that many people don't normally associate with mountains, ski resorts or snow sports.
New articles are regularly added which tend to cover ski resorts in exotic locations such as Kazakhstan, China, Morocco, Chile, Iran, Iraq, India and Slovakia. It also has interviews with people who work in the ski and snowboard industry (such as magazine editors), and runs articles commenting on snowboarder fashion, drug use in snowboarding and other relevant topics.