SoFlo Superflat describes an art genre started in Miami in the 1990s. It is an urban pop art movement in South Florida that combines super bright colors and ultra flat images. The subject matters are very diverse. It is an outcrop of the Japanese Superflat movement, founded by the artist Takashi Murakami.
These artists emphasize outlines and flat areas of color. What is important is the feeling of flatness. Many of the artists involved in SoFlo Superflat art believe that the culture in SoFlo is not 3 dimensional; therefore, it can be better interpreted in very flat brightly colored 2 dimensional images. SoFlo Superflat was born out of the compression of genres which is shown through the pop-inflected work of younger artists. The artists in this genre have very specific styles that can be best described as a consistent pictorial language. Repetition of images and pattern is used create a signature look. For example, Britto’s “squiggle lines” and geometric patterns are consistent themes in his work. Artists whose work is regarded as “SoFlo Superflat” include: Britto, Caron Bowman,Raul Cremata, Ceron, Ed King, Jose Alvares.
This new generation of artist doesn't think about what is art or what is illustration or what is graffiti. Faced with a level of economic uncertainty, SoFlo Superflat artists create their own version of popular culture to draw attention to the dominance of the media, entertainment and consumption.
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