SoGlos

From Wikipedia, the free encyclopedia
  (Redirected from SoGlos.com)
Jump to: navigation, search
SoGlos
Editor Michelle Fyrne
Publisher So Publishing Ltd
First issue July 2007
Country  United Kingdom
Language English
Website http://www.soglos.com

SoGlos is an online magazine for Gloucestershire covering Cheltenham, the Cotswolds, the Forest of Dean, Gloucester, Stroud and Tewkesbury – with an editorial remit focused on arts, entertainment and leisure.

Overview and ownership[edit]

The online magazine is divided into dedicated sections including restaurants, theatre & comedy, art & culture, music and accommodation – each including relevant editorial event previews, reviews and news, plus a directory of Gloucestershire venues.

SoGlos is owned and run by independent Cheltenham-based publishing company So Publishing Ltd. While free for users to access, the online magazine generates revenue through the sale of display advertising.

Background and development[edit]

SoGlos was officially launched in July 2007, as reported by publications and websites including The Guardian,[1] Press Gazette,[2] and Webuser[3] as one of the UK’s first regional online magazines written by professional journalists.

In 2008 SoGlos launched a Google Maps-powered Gloucestershire Interactive Map – a mash-up using the map provider’s API and SoGlos’s own directory of venue listings to plot restaurants, attractions, hotels across the county. This was reported by publications and websites including The Guardian[4] and Google Maps Mania.[5]

In 2009 SoGlos launched a series of Web widgets allowing webmasters to embed a calendar of Gloucestershire events, directly fed from the online magazine's listings, onto their own website. This was reported by publications and websites including journalism.co.uk,[6] Press Gazette[7] and HoldtheFrontPage.co.uk.[8]

Readership and awards[edit]

SoGlos is reported[9] to have a monthly reach of 82,000 individual readers, in addition to sending a weekly email newsletter to 22,000 subscribers.

In June 2010 SoGlos won the title of 'Website of the Year' in the EDF Energy South West Media Awards.[10] In May 2010 SoGlos won the title of 'Best eBusiness' in the Cheltenham Borough Council-run Business Excellence Awards.[11]

SoGlos's YouTube channel[12] is one of the most popular in South West England, with total upload views exceeding 4.5 million - thanks in part to the popularity of videos of Gloucestershire's annual cheese rolling tradition.

References[edit]

  1. ^ Article 'The future of regional newspaper journalism (maybe)'
  2. ^ Article 'Gloucestershire journalists launch local online ents magazine'
  3. ^ Article 'Review of SoGlos.com'
  4. ^ Article 'Gloucestershire map is So enterprising'
  5. ^ Article 'Something for the weekend'
  6. ^ Article 'SoGlos tackles copyright infringements with new widgets'
  7. ^ Article 'Online widgets to boost Gloucestershire tourism'
  8. ^ Article 'Online magazine bids to reach wider audience'
  9. ^ Website page 'SoGlos.com advertising'
  10. ^ Blog post 'SoGlos.com scoops Website of the Year award'
  11. ^ Blog post 'SoGlos.com wins a Business Excellence Award'
  12. ^ YouTube channel 'SoGlos YouTube Channel'

Further References[edit]

External links[edit]