The cartoon states that, annually, 118,481 babies out of 2 million will die before reaching their first birthday. Thus, the cartoon shows John E. Jones, a baby that may add to this statistic if not given proper healthcare. The cartoon proceeds to show most of John's life, including his school years, marriage, later life (as a father), and his golden years, providing other helpful health information along the way. Before the cartoon ends, however, it returns to John as a baby, reminding the audience that John needs proper healthcare to survive. The cartoon then states that if every American paid just three cents a week, sufficient healthcare could be provided for John and babies everywhere.