So Round, So Firm, So Fully Packed

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"So Round, So Firm, So Fully Packed" is a 1947 song by Merle Travis, written by Travis, Eddie Kirk, and Cliffie Stone. The song would be his second number one on the Folk Juke Box charts where it stayed at number one for 14 weeks and a total of 21 weeks on the chart.[1] In the same year it was a #3 hit for Johnny Bond and a #5 hit for Ernest Tubb.

Eddy Arnold covered the song on his 1954 album Eddy Arnold: An American Institution and his 1956 album A Dozen Hits.

Ricky Skaggs covered the song on his 1981 album Waitin' for the Sun to Shine.

The song describes a woman using advertising slogans. The slogan "So round, so firm, so fully packed, so free and easy on the draw" was used in Lucky Strike cigarette advertising of the time, since at least 1945.[2] "I'd walk a mile" is a slogan for Camel cigarettes. "Just ask the man who owns one" refers to Packard automobiles.[3] "She's got the pause that's so refreshing" is a reference to the Coca-Cola slogan "The Pause that Refreshes".

References[edit]

  1. ^ Whitburn, Joel (2004). The Billboard Book Of Top 40 Country Hits: 1944-2006, Second edition. Record Research. p. 351. 
  2. ^ See for instance a reference to it in Book Revue from 1945
  3. ^ "Einstein", "Arthur" (2010). Ask the Man Who Owns One: An Illustrated History of Packard Advertising. 
Preceded by
"Rainbow at Midnight" by Ernest Tubb
Most Played Juke Box Folk Records
number one single by Merle Travis

February 8, 1947
Succeeded by
"New Jolie Blonde (New Pretty Blonde)" by Red Foley