So Yesterday (novel)

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So Yesterday  
Author(s) Scott Westerfeld
Country United States
Language English
Genre(s) Young adult
Publisher Penguin Group
Publication date September 09, 2004 [1]
Media type Print (Hardback)
Print (Paperback)
Pages 240 pp (hardback) [2]
256 pp (paperback) [3]
ISBN ISBN 9781595140005


So Yesterday is a novel by Scott Westerfeld published in 2004. It has won a Victorian Premier's Award[4] and is also an ALA Best Book for Young Adults.[5] So Yesterday, the author's third publication, is considered his "breakout novel" and has been optioned to be made into a film by one of the producers of Fahrenheit 451 and Bowling for Columbine.[6] This YA novel explores issues surrounding marketing, especially marketing targeted at youth.

[edit] Plot

A young man named Hunter works as a cool hunter, finding and selling new trends to his corporate sponsors. His latest find is Jen, an honest-to-goodness 'Innovator' who he spots based on her unique shoelaces. Together they are drawn into a mystery when one of Hunter's bosses disappears after she runs a 'cool tasting' for a new brand of shoe.

[edit] References

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