So Yesterday (novel)
|September 9, 2004|
|Media type||Print (hardback)
|Pages||240 pp (hardback)
256 pp (paperback)
So Yesterday is a novel by Scott Westerfeld published in 2004. It has won a Victorian Premier's Award and is also an ALA Best Book for Young Adults. So Yesterday, the author's third publication, is considered his "breakout novel" and has been optioned to be made into a film by one of the producers of Fahrenheit 451 and Bowling for Columbine. This YA novel explores issues surrounding marketing, especially marketing targeted at youth.
A young man named Hunter works as a cool hunter, finding and selling new trends to his corporate sponsors. His latest find is Jen, an honest-to-goodness 'Innovator' whom he spots based on her unique shoelaces. Together they are drawn into a mystery when one of Hunter's bosses disappears after she runs a 'cool tasting' for a new brand of shoe. What he finds ends up to be nothing like he had expected.
- Penguin Group
- "The Prize for Young Adult Fiction: Winner 2005", State Library of Victoria, retrieved March 5, 2010
- "Best Books for Young Adults 2005", Young Adult Library Services Association, retrieved March 5, 2010
- "The king of cool codes", The Age, January 28, 2006, retrieved March 5, 2010
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