Social advertising (social issues)

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Social advertising is the use of advertising to inform the public about a social issue or to influence their behavior.[1]

While social advertising campaigns are often successful in raising awareness, they are typically unsuccessful in producing long-term behavior change of the type that can be achieved through the use of social marketing. Social advertising may, however, form a part of a social marketing intervention.[1]

See also[edit]

References[edit]

  1. ^ a b Truss, Aiden (2010). Jeff French, Clive Blair-Stevens, Dominic McVey, Rowena Merritt, ed. Social Marketing and Public Health: Theory and practice. Oxford University Press. p. 24.