Social data analysis

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Social data analysis is a style of analysis in which people work in a social, collaborative context to make sense of data. The term was introduced by Martin Wattenberg in 2005 [1] and recently also addressed as big social data analysis [2] in relation to big data computing.

On a Social Data Analysis system or network, users store data sets and create visual representations. The datasets and visualisations/graphs are accessible to other users of the network or website. Users can create new and interesting visualisations/graphs as well as associated commentary from the same data sets. The discussion mechanisms often use frameworks such as a blogs and wikis to drive this social exploration/Collaborative intelligence.

This is a new slant on business intelligence where social exploration of data can lead to serious analysis and important insight that the initiating user did not envisage/explore (for whatever reason).

Universities all over the world are opening graduate program in Social Data Analysis.

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  1. ^ 2005: Baby Names, Visualization, and Social Data Analysis Martin Wattenberg. IEEE Symposium on Information Visualization.
  2. ^ Erik Cambria; Dheeraj Rajagopal; Daniel Olsher; Dipankar Das (2013). "Big social data analysis". Big Data Computing. Taylor & Francis.