Social Fabric

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Social Fabric is a social-mechanics product that was launched by Badgeville in September 2011 during the TechCrunch Disrupt conference to help drive user engagement and loyalty to websites.

The product, offered to clients as a SaaS complements Badgeville’s game mechanics products by enabling ordinary websites to obtain social elements currently available only on social network websites.


  • Personalized Activity Streams: Rather than general activity streams, each activity feed in Social Fabric is based on an algorithm that contextualizes it to the user’s activities, interests, and friends.
  • Real-Time Notifications and Alerts: Pertinent activities by other users appear at the top of the page as soon as they are performed or as soon as the user logged in.
  • Connections: Social Fabric empowers users to follow specific people or topics and view new activities and content in real time.

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