Social impact of thong underwear

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Two women with body paint on their buttocks wearing thongs at an event in Times Square, New York City

The social impact of thong underwear has been covered extensively in the media, ranging from bans on wearing thongs to thongs for children.

Overview[edit]

Monica Lewinsky gave evidence during the Lewinsky scandal that she was flirting with Bill Clinton in Leon Panetta's office, and that she lifted her jacket to show him the straps of her thong underwear above her pants.[1] Some of the news media in America used thong underwear as a metonym for smut in the Starr Report.[2] According to feminist commentator Carrie Lukas, Lewinsky "with her thong-snapping seduction, forever changed the image of the D.C. junior staffer from aspiring policy wonk to sexual temptress."[3]

Marketing analysts Marian L. Salzman, Ira Matathia and Ann O'Reilly observed in the book Buzz: Harness the Power of Influence and Create Demand that thong brands are riding on the wide media coverage of thongs to create buzz.[4] Photographer Lauren Greenfield wrote in her book Girl Culture, "Understanding the dialectic between the extreme and the mainstream – the anorexic and the dieter, the stripper and the teenager who bares her midriff or wears a thong – is essential to understanding contemporary feminine identity."[5]

In 2004, political commentator Cedric Muhammad wrote in essay The Thong versus the Veil, "We wondered at the end of the day, of the two groups of women most prominently featured on American TV these days, who gains more respect for their intellect and spirit – the Afghan woman who is so totally veiled that you can't even see her eyes or the Black woman in the R&B and Hip-Hop video who dances while wearing a bikini and thong?"[6]

Christian commentary[edit]

The rise of thong usage has been asserted by Christian minister Oneil McQuick to be linked to a rise of sexualization in society,[7] and by Christian writer Philo Thelos to be linked to a rise in the desire to go unclothed.[8]

When discussing the trend of wearing thongs, Christian writer Sharon Daugherty commented in her book What Guys See That Girls Don't: Or Do They? that the fashion industry "may have changed the mindset of our society".[9] This was followed by her observation that "the whole idea of wearing so that no panty line or bumps can show isn't substantiated" and that "the thong was created by fashion designers to arouse sexual thoughts".[10]

School restrictions[edit]

In 1999 a Miami University male professor was banned from using the school's recreation center because he refused to stop wearing thong swimwear. The professor challenged the school in court.[11] In 2000 a high school principal in Salinas, California was in the center of a variety of controversies including bans on certain types of clothing to the extent that "thong panties were unofficially banned." One student alleged that she was given a dress-code violation note for wearing a thong.[12][13] This story made national headlines in the United States.[12][14]

In 2002, a female high school vice principal in San Diego physically checked up to 100 female students' underwear[15] as they entered the school for a dance, with or without student permission, causing an uproar among students and some parents and eliciting an investigation by the school into the vice principal's conduct.[16] In her defense, the vice principal said the checks were for student safety and not specifically because of the wearing of thongs.[17][18][19][20][21] In 2003, the head teacher of a British primary school voiced her concern after learning that female students as young as 10 were wearing thong underwear to school. This incident led to a media debate about the appropriateness of thong underwear marketed to young girls.[22]

In 2003 the University of Victoria Law School in Canada briefly put the school logo on thongs, but quickly pulled them from sale after controversy sprang up.[23] In the mid-2000s the dress code for St. Ambrose Academy, a Roman Catholic middle school and high school in Madison, Wisconsin, specifically described swimsuits with "thong-cut legs" as inappropriate.[24] In the same decade Dixon High School in Dixon, California had a dress code which specified that all undergarments – specifically listing thongs, along with bras and briefs – must be covered.[25]

Sports[edit]

In 2012 the 4-H program at the University of California specifically forbade "string, thong or crochet" swimsuits for women. For men, the dress code specified "swim trunks only (no shorts, cut-off pants, or Speedos)."[26] A similar policy by Virginia FCCLA bans "skimpy bikini or thong type suits" for women and specifies "swim trunks" for men ("no speedos").[27]

In 2001, Vicky Botwright, then 16th seeded in women's squash circuit and dubbed the "Lancashire Hot Bot", was prohibited by the Women's International Squash Players Association (WISPA) from wearing a thong and a sports bra in the British Open Championships.[28] Initially, WISPA was "suggesting a thong was inappropriate", but in the end decided no formal ruling was needed against thongs. Botwright stated that "we should be able to wear skimpy clothing if we want to, as some of the more conventional outfits we wear can be quite restrictive..."[29]

In 2004, Alexander Putnam competed in the London Marathon in a green thong and painted as a tropical tree to protest against logging in Congo.[30]

Female bodybuilders in America are prohibited from wearing thong or T-back swimsuits if contests are being filmed for television, otherwise they are allowed to do so.[31]

For younger girls[edit]

It is difficult to point out exactly when younger girls, or those under eighteen years old, started to wear thongs. However, in 1997, an owner of a Fort Worth, Texas boutique noted that many high school girls wore thongs under their dresses when attending prom.[32] By 1999, there is at least one documented case of middle-school aged girls wearing them.[33] The popularity of thongs among young girls was to an extent that thong sales for tweens, or those between 7 and 12 years old, totaled about $400,000 in 2000 but increased to about $1.6 million for 2003.[34]

The 2000s saw a rise in the popularity of thongs among younger girls, who have been dubbed "thong feminists" by comedian Janeane Garofalo. According to child therapist Ron Taffel, when 12-year-old girls wear a thong, "it's not about rebellion against adults"; rather, he says that the thong is a "statement to other kids that they are part of this very, very intense, powerful second family of peer group and pop culture that is shaping kids' wants, needs and feelings."[35] Developmental psychologist Deborah Tolman does not agree that all young girl thong-wearing is sexualized; she states that "[k]ids are engaged with their sexuality at younger ages, but they're not necessarily sexually active", and she says tween thong wearers may be facing "...social pressure to look sexy – without crossing over the murky line into seeming slutty".[35]

Understanding the risqué nature of the underwear, in order to buy thongs, girls adopted a number of strategies. At times, after a bit of prodding, some would receive permission from their parents to buy and wear them. While others did not receive parental permission to purchase thong underwear, they would do so anyway by using their allowance.[36] Knowing that some parents who discovered that their daughters bought thongs without permission would throw the underwear in the garbage, many girls would try their best to hide the underwear during laundry days.[37]

The growing popularity of thongs among young girls strongly affected the environment of many middle and high schools across the Western world. By 2004, in at least one American high school, thong exposure was common enough that one student stated that it happened “all the time. Several times a day.”[38] Whether revealed accidentally or purposefully, the underwear became a ubiquitous part of many middle and high schools with girls exposing their thongs walking to school,[39] sitting down in class[40] or in the cafeteria,[41] bending over at a locker,[42] and even while participating at school-sanctioned functions such as dances.[43] The look became so ubiquitous that when describing teenage actress Keira Knightley, who was described as wearing "baggy trousers hanging off her hips to expose a flash of pink thong," the Evening Standard stated that Knightley "look[ed] like any teenager."[44]

With thongs entrenched as a must-have item by the mid-2000s, some girls experienced strong pressure to wear them. In 2005, at one American high school, a high school first-year student, who did not like thongs, noted that she might have been the only student in her physical education class who was not wearing them. As one of the few who did not, while changing in the locker, another student teased her and called her “Granny” due to her decision not to wear thongs.[45] A thirteen-year-old living in Canada, writing in 2006, expressed similar frustrations; some of her peers made fun of her because she did not wear thongs. Adding insult to injury, she noted that her friends could wear thongs but she could not.[46]

While sometimes the pressures to wear thongs were explicit, at other times they may have been purely in one's head. A high school first-year student living in the United States, writing in 2006, noted the mental difficulties of changing in a locker room where most of the girls wore thongs. While this particular student did not note being explicitly teased by her peers, she imagined that other girls were doing so behind her back. This feeling played a role in her desire to ask her mother for thongs.[47]

Actress Evan Rachel Wood (left), portraying the character Tracy, and actress Nikki Reed (right), portraying the character Evie, revealing thongs while filming Thirteen. The film presented the exposed thong trend as a trait seen in troubled teens.

Entertainment media would pick up on the trend. In one particularly infamous episode from the show Degrassi: Next Generation, the teenaged character Manny Santos dropped her innocent look by adopting a more risqué fashion sense that showcased an exposed rhinestone-studded blue thong over low-rise jeans. The episode may have been inspired by a real-life decision made by her real-life actress Cassie Steele. In an effort “to be taken seriously and be mature and more sexy,” the then-teenager purposefully revealed a whale tail during rehearsal. Afterwards, the aforementioned episode would be written and produced.[48]

Degrassi was not the only form of media to showcase the trend. Kaley Cuoco, portraying 17-year-old high school student Bridget, would reveal her thong in multiple scenes for the premiere episode of the 2002 show 8 Simple Rules. When teased, Bridget, perhaps echoing the sentiments of many girls her age, defiantly noted that she is part of the "thong generation."[49] In the 2003 film Thirteen, Evie Zamora, played by actress Nikki Reed, is portrayed as a free-spirited but troubled middle school student. One key aspect of Evie's behavior is her tendency to expose her thong underwear. Evan Rachel Wood, who portrayed fellow middle school student Tracy Freeland, befriended Evie and quickly adopted her exposed thong habit. Tracy's appropriation of this behavior is an important part of her character's transformation from being a mild-mannered honor student to a troubled teenager who steals and does drugs.[50]

The trend has been attributed to pop idols like Britney Spears and Jennifer Lopez.[51] In 2002 Abercrombie & Fitch released a line of thong underwear targeted for girls ages 10–16, though critics pointed out that children as young as seven could fit one of the thongs.[52][53][54] A spokesman for A&F, Hampton Carney, stated that he could list "at least 100 reasons why a young girl would want thong underwear."[53] This controversy spawned a great deal of free publicity for Abercrombie, including a chain letter that received wide circulation.[55] In 2007 British retailer Argos removed from sale its G-string panties and padded bras for nine-year-old girls, following negative response from the public.[56] In Japan, photobooks and DVDs of underaged girls in T-back thongs have become popular as "T-back Junior Idols", a phenomenon which has been criticised as a disguised form of child pornography.[57]

Other incidents[edit]

  • In October 2002, Florida officials banned thongs from Daytona Beach.[58]
  • In 2007 the Tennessee Department of Correction banned prison visitors from wearing thong or g-string underwear. In the words of Correction Commissioner George Little, prisoners "don't need any help getting turned on."[59]
  • In 2019, an online retailer's high-cut 'front thong' bodysuit garnered a negative response from women, who felt the garment was too revealing and that it could cause discomfort to the genital area.[60]

Popular culture[edit]

  • In 1999, R&B singer Sisqó recorded the "Thong Song" on his Unleash the Dragon album.
  • Writer-director Glen Weiss made three movies titled the Thong Girl, based on the comic book of the same name.[61] The story of the films revolved around the Thong Girl, an independent superhero. Parts of the film were shot in Nashville's mayor's office in 2007.[62]
  • Beermaker Rolling Rock aired a commercial poking fun of male thong wearers during Super Bowl XLI.[63]
  • In 2002, Shefali Zariwala, a model in India, became known as the "thong girl" for her performance in which her thong is visible, in the music video of Kaanta Laga.[64] The album sold two million copies and the music video became an overnight success in India.[65]
  • In 2008, a diamond studded thong worth US$122,000 was featured in a Singapore lingerie fashion show. It had 518 brilliant-cut diamonds, totaling 30 carats (6.0 g), studded into the front of a black lace thong in a floral pattern, as well as 27 white gold tassels hanging off it.[66]

See also[edit]

References[edit]

  1. ^ Starr, Kenneth (September 1998). "Report to the House on President Clinton: Narrative Pt. II: Initial Sexual Encounters (extract)". The Washington Post.
  2. ^ "The Thong Show". Slate. 22 September 1998.
  3. ^ Lukas, Carrie L. (2006). The Politically Incorrect Guide to Women, Sex And Feminism. Regnery Publishing. p. 21. ISBN 9781596980037 – via Google Books.
  4. ^ Salzman, Marian L.; Matathia, Ira; O'Reilly, Ann (2003). Buzz: Harness the Power of Influence and Create Demand. John Wiley and Sons. p. 116. ISBN 0-471-27345-7 – via Google Books.
  5. ^ Greenfield, Lauren (2002). Girl Culture. Chronicle Books. ISBN 0-8118-3790-4 – via Google Books.
  6. ^ Flanders, Laura, ed. (2004). The W Effect: Bush's War on Women. Feminist Press. p. 181. ISBN 1-55861-471-0 – via Google Books.
  7. ^ McQuick, Oneil (2007). The Sexuality Series. L.I.M Publishing. p. 29. ISBN 978-1-4196-4225-8.
  8. ^ Thelos, Philo (2003). Divine Sex: Liberating Sex from Religious Tradition. Trafford Publishing. p. 52. ISBN 978-1-55395-400-2.
  9. ^ Daugherty, Sharon (2006). What Guys See That Girls Don't: Or Do They?. Destiny Image Publishers. p. 61. ISBN 978-0-7684-2368-6.
  10. ^ Daugherty 2006, p. 63.
  11. ^ "Professor sues Miami U to keep thong swimsuit". The Cincinnati Enquirer. 2 March 1999. Retrieved 6 January 2016.
  12. ^ a b Lyons, Jessica (27 September 2001). "Principal to a Fault: Armed with high ideals, Joseph Pawlick enforces a mandate for change at Salinas High--whether teachers, students and parents want it or not". Monterey County Weekly. Archived from the original on 28 June 2007.
  13. ^ Spicuzza, Mary (14 September 2000). "Panty Ranting". Metro Active. Retrieved 1 January 2012.
  14. ^ "Salinas High School Students Protest No Thong Underwear Policy". CNN. 13 September 2000. Archived from the original on 18 October 2012. Retrieved 1 January 2012.
  15. ^ "Assistant Principal Demoted Over Thong Check". 10news.com. 17 June 2002. Archived from the original on 20 November 2011. Retrieved 1 January 2012.
  16. ^ "Panty Check at School Dance Sparks Uproar: Vice Principal Lifted Girls' Skirts in Crackdown on Thongs". NBC San Diego. 30 April 2002. Archived from the original on 11 October 2007.
  17. ^ "> News > North County – 2 on RB High staff faulted for checks of undergarments". The San Diego Union-Tribune. 5 June 2002. Retrieved 14 March 2013.
  18. ^ "> News > North County – Demotion possible for assistant principal". The San Diego Union-Tribune. 16 June 2002. Retrieved 14 March 2013.
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  20. ^ "Panty-Check Principal Demoted". CBS News. 11 February 2009. Archived from the original on 21 October 2012. Retrieved 1 January 2012.
  21. ^ "High School Thong-Troversy Broadcast Nationwide: Jay Leno Jokes About 'Thong Checks' On Tonight Show". NBC San Diego. 2 May 2002. Archived from the original on 14 December 2007.
  22. ^ "Pupils warned not to wear thongs". BBC News. 28 May 2003. Retrieved 1 January 2012.
  23. ^ "The Great Thong Scandal: Attempted sale of UVic Law thong underwear brings school to its knees". In Dissent, The Law School Bulletin. Canada. 10 August 2003. Archived from the original on 10 August 2003.
  24. ^ "Dress Code" (PDF). St. Ambrose Academy. Archived from the original (PDF) on 24 August 2004. Retrieved 26 January 2022.
  25. ^ "Dress Code". Dixon High School. Archived from the original on 11 October 2007. Retrieved 1 March 2022.
  26. ^ "4-H Dress Code". University of California, Davis. Archived from the original on 8 February 2012. Retrieved 1 January 2012.
  27. ^ VCCS FCCLA website[permanent dead link]
  28. ^ "All thong wrong". BBC Sport. 26 June 2001. Archived from the original on 3 December 2002.
  29. ^ "Nothing wrong with a thong, says squash body". Independent Online. South Africa: IOL. 26 June 2001. Retrieved 24 August 2019.
  30. ^ "Mara-thong" Man runs from Congo loggers, Rainforest Foundation[permanent dead link]
  31. ^ Lowe, Maria R. (1998). Women of steel: female bodybuilders and the struggle for self-definition. New York University Press. p. 191. ISBN 0-8147-5094-X.
  32. ^ Degarmo, Kelly (11 March 1997). "Prom". Fort Worth Star-Telegram. Section F, Page 9. Retrieved 27 December 2023 – via Newspapers.com.
  33. ^ Crouch, Michelle (8 August 1999). "Fashionably scant panties suit wearers to a T". The Charlotte Observer. p. 2E. Retrieved 27 December 2023 – via Newspapers.com.
  34. ^ Thorsen, Eve (11 October 2003). "Dressed to the nines…when you are 7 and 8". The Burlington Free Press. p. 10D. Retrieved 27 December 2023 – via Newspapers.com.
  35. ^ a b Wallis, Claudia (28 September 2003). "The Thing About Thongs". Time. Retrieved 24 August 2019.
  36. ^ O’Reilly, Judith (6 October 2003). "Teen thongs split family". Calgary Herald. Times of London. p. B12. Retrieved 27 December 2023 – via Newspapers.com.
  37. ^ English, Bella (12 March 2005). "The Disappearing Tween Years". The Boston Globe. p. C4. Retrieved 27 December 2023 – via Newspapers.com.
  38. ^ Mausolf, Sarah (22 August 2004). "Back-to-school sales racks don't reflect dress codes". The Evening Sun. Hanover, PA. p. A8. Retrieved 27 December 2023 – via Newspapers.com.
  39. ^ Richmond, Vanessa (9 March 2004). "No skimping on style". The Vancouver Sun. p. C1. Retrieved 27 December 2023 – via Newspapers.com.
  40. ^ Sharpe, Alma D.; Tarr, Linda (16 December 2002). "School Addresses Dress Code". The Olympian. p. A2. Retrieved 27 December 2023 – via Newspapers.com.
  41. ^ Conner, Tracy (30 August 2002). "Teen Thinks This Thong Thing May Have Gone a Little too Far". The Santa Fe New Mexican. p. C3. Retrieved 27 December 2023 – via Newspapers.com.
  42. ^ Schaffer, Alyssa (28 February 2005). "A Fine Line: Is School Dress Appropriate or Over the Line?". The Bismarck Tribune. p. 1C. Retrieved 27 December 2023 – via Newspapers.com.
  43. ^ Sanders, Carleen (16 March 2004). "Dance Chaperons Beware". Intelligencer Journal. p. A11. Retrieved 27 December 2023 – via Newspapers.com.
  44. ^ Simpson, Richard (7 April 2004). "Dressed-down Keira tells of stalker fears". Evening Standard. p. 17. Retrieved 28 December 2023 – via Newspapers.com.
  45. ^ Richardson, Kelly (24 February 2005). "Suicidal thoughts should not remain a secret". Modesto Bee. p. E3. Retrieved 28 December 2023 – via Newspapers.com.
  46. ^ Varadi, Margo (16 February 2006). "Don't get your knickers in a twist". Toronto Star. p. 2. Retrieved 28 December 2023 – via Newspapers.com.
  47. ^ Richardson, Kelly (5 May 2006). "She's embarrassed to undress in girl's locker room". The Sacramento Bee. p. J3. Retrieved 28 December 2023 – via Newspapers.com.
  48. ^ Hearon, Sarah (26 October 2023). "'Degrassi' Alum Cassie Steele Gives Oral History of Manny Santos' Iconic Whale Tail (Exclusive)". Us Magazine. Retrieved 27 December 2023.
  49. ^ Moore, Frazier (17 September 2002). "Comedies Weigh in on Tuesday". Sentinel Tribune. Associated Press. p. 10. Retrieved 27 December 2023 – via Newspapers.com.
  50. ^ Bender, Abbey (22 January 2020). "AN ODE TO 'THIRTEEN' AND EARLY 2000S "BAD GIRL" STYLE". Nylon. Retrieved 27 December 2023.
  51. ^ Stepp, Laura Sessions (16 June 2002). "Grin and bare it / Younger and younger girls are exposing breasts, bellies and bottoms (even if they don't got it, they flaunt it)". San Francisco Chronicle.
  52. ^ "Abercrombie's sexy undies 'slip'". CNN. 28 May 2002. Retrieved 1 January 2012.
  53. ^ a b Ortiz, Vikki (17 May 2002). "Parents say kid's thong is just plain wrong: Clothier selling skimpy skivvies for girls 10 and older". Milwaukee Journal Sentinel. Archived from the original on 14 November 2007.
  54. ^ Kaufman, Leslie (24 May 2002). "National Briefing – Consumers: Dispute Over Thongs For Youths". The New York Times. Retrieved 1 January 2012.
  55. ^ "Break the Chain website". Breakthechain.org. 6 June 2002. Archived from the original on 22 January 2012. Retrieved 1 January 2012.
  56. ^ "How innocence is stolen by hard sell crazes". The Telegraph. London. 20 February 2007. Archived from the original on 11 October 2007. Retrieved 1 January 2012.
  57. ^ Jun Hongo (3 May 2007). "Photos of preteen girls in thongs now big business". The Japan Times. Archived from the original on 29 September 2007.
  58. ^ Donna Leinwand (5 January 2003). "Alcohol-soaked spring break lures students abroad". USA Today.
  59. ^ "Tennessee Bans Prison Visitors From Wearing G-Strings, Sexy Lingerie". Fox News. 7 December 2011. Retrieved 1 January 2012.
  60. ^ Bartiromo, Michael (5 February 2019). "Online retailer's high-cut 'front thong' bodysuit gets backlash: 'Crime against humanity'". Fox News. Retrieved 24 August 2019.
  61. ^ "Lucky Louis Productions Presents the Adventures of Thong Girl". Thong Girl Films. Archived from the original on 4 January 2012. Retrieved 1 January 2012.
  62. ^ Cornwell, Katrina (15 September 2006). "Gallatin mayor let 'Thong Girl 3' be filmed in his office". The Tennessean. The News Examiner. p. 12A. Retrieved 31 December 2023 – via newspapers.com.
  63. ^ "Rolling Rock – Man Thong Apology". SplendAD. Retrieved 1 January 2012.
  64. ^ Daithota, Madhu (9 August 2006). "I'm India's original thong girl". The Times of India.
  65. ^ Chakrabarti, Simi (18 December 2003). "Indian Government censors music videos". Australian Broadcasting Corporation.
  66. ^ "Diamond thong shown to the throng". Reuters. 3 April 2008.
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