Social media optimization

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'Social media optimization' (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

Further applications[edit]

Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence.[citation needed]

Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship.[citation needed]

Origins[edit]

According to technologist Danny Sullivan, the term "social media optimization" was first used and described by marketer Rohit Bhargava.[1][2]

Social network games[edit]

Social media gaming is online gaming activity performed through social media sites with friends and online gaming activity that promotes social media interaction. Examples of the former include FarmVille, FrontierVille, and Mafia Wars. In these games a player's social network is exploited to recruit additional players and allies. An example of the latter is Empire Avenue, a virtual stock exchange where players buy and sell shares of each other's social network worth.

Nielsen Media Research estimates that, as of June 2010, social networking and playing online games account for about one-third of all online activity by Americans.[3]

See also[edit]

References[edit]

  1. ^ Sullivan, Danny (August 29, 2006). "Social Media Optimization: It's Like SEO, For Social Sites". blog.searchenginewatch.com. Retrieved 2007-09-06. 
  2. ^ Olthuis, Cameron (15 August 2006). "Introduction to Social Media Optimization". Search Engine Journal. Retrieved 8 March 2013. 
  3. ^ "What Americans Do Online: Social Media And Games Dominate Activity". Nielsen Wire. Retrieved 22 March 2011.