Social viewing describes a recently developed practice revolving around the ability for multiple users to aggregate from multiple sources and view online videos together in a synchronized viewing experience.
The term in this context originated with the Toronto and Los Angeles-based company View2Gether which has created proprietary technology for aggregating content from sources not controlled by the user for synchronized play and inclusion in common playlists by multiple participants with a commensurate instant messaging chat function. Other sites which provide similar functionality include Oortle (Photophlow), SeeToo and development of social viewing for existing portals such as Yahoo have recently been announced.
The term has been used in some cases to describe online viewing within the framework of a social network, however View2gether and similar sites have reconfigured the term to mean a common viewing experience as a social activity.
Notes and references
- View2gether – Welcome to Social Viewing
- Oortle home page
- SeeToo home page
- Zync from Yahoo! Research Berkeley
- Soap opera viewing in a communal context : an ethnographic examination of the viewing experiences of black Zulu-speaking students living in university residences