Soft Circle is the project of New York City based musician Hisham Bharoocha. His debut album, Full Bloom, was released January 23, 2007, on the Eastern Developments Music record label. His sound is characterized by looped guitar riffs, drums, and repeated vocals. In 2009 Ben Vida (formerly of Town & Country) joined Soft Circle. The duo released an album entitled "Shore Obsessed" on November 6, 2010.