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SomosTV Logo
Launched September 2006
Country  United States
 Puerto Rico
Language Spanish
Headquarters Miami, Florida

SomosTV LLC, is a United States media company engaged in the production, distribution, and marketing of Pay TV channels in the U.S. Hispanic market, Puerto Rico, Central America and the Caribbean. Headquartered in Miami, Florida, the company owns and operates two networks: ViendoMovies and Semillitas and is preparing for the launch of the third signal Klavo: targeting Latino males in the U.S. [1][2] According to Multichannel News SomosTV’s network content is considered high quality and is produced to meet or exceed the highest industry standards.[3] SomosTV is headed by Luis Villanueva, an executive in the Hispanic entertainment industry.[4][5]


SomosTV started operations in 2006 with the launch of ViendoMovies, a 24-hour contemporary movie channel which features premium commercial-free movies produced in Spanish.[6][7] ViendoMovies, has distribution agreements with all major cable and satellite distribution companies in the United States and Puerto Rico.[8] ViendoMovies programing is a mix of genres from Spain and Latin America, packaged with promotional material targeting the U.S. Hispanic Market and Film Festivals.

In 2010, SomosTV launched its second channel Semillitas, which is oriented to Hispanic toddlers and preschool children. Semillitas helps Hispanic parents preserve the languageand culture. Semillitas offers violence-free, educational and culturally rich animation content from Latin America and international markets. Hispanic children from 0 to 5 years of age make up a substantial segment of this demographic in the United States. According to U.S Census 2000, Hispanic toddlers represent more than half the population age 0 to 5 years in states such as California, Texas and Arizona.[6][8][9] SomosTV uses seasoned Hispanic TV professionals to license and package premium Spanish content in contemporary and culturally relevant Pay TV Networks. In addition to ViendoMovies and Semillitas, today SomosTV is developing Klavo.

Television content[edit]

SomosTV is capable of importing content from international sources.[10] The company is considered an aggregator or bundler of content but they often produce and edit content in-house to ensure material is market-relevant.[11] The company provides a balanced mix of Hispanic nationalities and traditions via their programing.[12][13]

Cable networks[edit]

Network Cable Operator Market
ViendoMovies Comcast Hispanic
ViendoMovies Time Warner Hispanic
ViendoMovies Charter Communications Hispanic
ViendoMovies Verizon Hispanic
ViendoMovies AT&T Hispanic
ViendoMovies Bright House Hispanic
ViendoMovies Cablevision Hispanic
ViendoMovies Cox Communications Hispanic
ViendoMovies Atlantic Broadband Hispanic
ViendoMovies United Telcom Hispanic
ViendoMovies Midcontinent Communications Hispanic
ViendoMovies Mediacom Hispanic
ViendoMovies National Cable Television Cooperative Hispanic
ViendoMovies Wave Broadband Hispanic
ViendoMovies Liberty Cablevision Puerto Rico
ViendoMovies OneLink Puerto Rico
ViendoMovies Claro Puerto Rico
ViendoMovies Coqui Net Puerto Rico
ViendoMovies Choice Puerto Rico
Semillitas Verizon Hispanic
Semillitas Charter Communications Hispanic
Semillitas National Cable Television Cooperative Hispanic
Semillitas Cablevision Hispanic
Semillitas Choice Hispanic
Semillitas RCN Hispanic


  1. ^ marketwire (March 2010). "VeneMovies & Semillitas, Two New 24-Hour Spanish Language Channels, Added to RCN's Hispanic Cable TV Program Packages". Yahoo! Finance. Retrieved 2011-03-30. 
  2. ^ Dana Ballestero (March 2011). "The 28th Annual Miami International Film Festival Honors the Best Selections in World and Florida Cinema at Annual Awards Night Ceremony" (PDF). THE 2011 MIAMI INTERNATIONAL FILM FESTIVAL. Retrieved 2011-03-30. 
  3. ^ MCN Staff (September 2009). "VeneMovies Inks TWC Pact". Multichannel News. Retrieved 2011-03-30. 
  4. ^ "Luis Villanueva". Wikipedia. January 2011. Retrieved 2011-03-30. 
  5. ^ Comcast Corporation (September 2010). "Comcast Celebrates Hispanic Heritage Month with Special On Demand Programming That Highlights the Best of Latin Culture". HPC wire. Retrieved 2011-03-29. 
  6. ^ a b "PAY TV". Venevision International. January 2010. Retrieved 2011-03-22. 
  7. ^ "Time Warner Cable Launches Spanish Film Channel ‘VeneMovies’ in Los Angeles". Satellite Television News. November 2009. Retrieved 2011-03-29. 
  8. ^ a b "Entertainment Marketing". Anita Santiago Advertising. January 2008. Retrieved 2011-04-12. 
  9. ^ "Comcast Launches A Spanish Language Channel ‘Semillitas’ in Florida East Coast Region". Satellite Television News. December 2010. Retrieved 2011-03-29. 
  10. ^ "Venemovies Reaps Genesis Expertise". Satnews Daily. June 2009. Retrieved 2011-03-30. 
  11. ^ "Genesis Networks to Help SOMOS TV Distribute Venemovies Channels". Sports Video Group. June 2009. Retrieved 2011-03-30. 
  12. ^ "SOMOS TV at MIFF" (VIDEO). SOMOS TV at MIFF (in Spanish). Film Annex Miami Film Festival Project. November 2009. Retrieved 2011-03-29. 
  13. ^ Laura Martinez (July 2008). "Venevison’s New Formats Play". Multichannel News. Retrieved 2011-03-30. 

External links[edit]