Sonny Vaccaro

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John Paul Vaccaro (born 23 September 1939 in Trafford, Pennsylvania) is an American former sports marketing executive.

Vaccaro is probably best known for his tenure with Nike, Inc., and signed Michael Jordan to his first sneaker deal. Vaccaro left Nike for Adidas, then Reebok.[1] He founded the ABCD All America Camp, an elite showcase of high school basketball standouts, which ran from 1984 to 2007. It featured future stars Kobe Bryant, Dwight Howard, Sebastian Telfair, and LeBron James.[2] Vaccaro cofounded the first national high school All-Star game, The Dapper Dan Roundball Classic, with concert promoter and boyhood friend Pat DiCesare in Pittsburgh in 1965. The game endured for 43 years and its alumni includes such greats as Calvin Murphy, Shaquille O'Neal, Kobe Bryant, Chris Webber, Alonzo Mourning, Kevin Garnett, Vince Carter, Tracy McGrady, Patrick Ewing, Rasheed Wallace and Stephon Marbury.[3][4]

References[edit]

  1. ^ Thamel, Pete (June 24, 1977). "Marketing All-Star is Ready to Relax". New York Times. 
  2. ^ Prisbell, Eric (July 6, 2007). "Camps Turn To Skills, Rather Than Thrills". Washington Post. 
  3. ^ "The Grassroots Godfather". 
  4. ^ [1] A classic showcase for high school talent. Dick Vitale. SPECIAL TO ESPN.COM

External links[edit]

The Shame of College Sports in the Atlantic