Sony Entertainment Television (India)

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This article is about the Sony Entertainment Television channel in India. For the Indian version broadcast worldwide, see Sony Entertainment Television Asia.
Sony Entertainment Television (India)
Sony Entertainment Television.svg
Sony Entertainment Television (India)
Launched October 1995
Owned by Multi Screen Media Pvt. Ltd. (a subsidiary of Sony Pictures Entertainment)
Picture format 1080i (HDTV)
Country India
Headquarters Mumbai, Maharashtra
Sister channel(s) SAB TV
SET Max
Sony Aath
SET PIX
Sony MIX
Sony SIX
AXN
Animax India
Website Sony Entertainment Television India Website
Availability
Satellite
Airtel Digital TV Channel 106(SD), Channel 107(HD)
Reliance Digital TV Channel 207;
DishTV Channel 105 (SD), Channel 4 (HD)
Tata Sky Channel 111 (SD), Channel 112 (HD)
Dish Network Channel 695
Sun Direct (India) Channel 310
Videocon d2h (India) Channel 109 (SD), Channel 908 (HD)
Dialog TV (Sri Lanka) Channel 52 (SD)
Cable
Manthan Digital (Kolkata) Channel 404
Hathway Digital Cable Channel 4
StarHub TV (Singapore) Channel 127
Verizon FiOS Channel 1754
iO Digital Cable
(U.S.)
Channel 1173
SkyCable CAMANAVA (Philippines) Channel 73
IN Digital Cable Channel 116
Channel 561
Channel 4
Channel 4
Channel TBA
Siti Digital Channel 112
IPTV
Mio TV (Singapore) Channel 644
PEO TV(Sri Lanka) Channel 79

Sony Entertainment Television or SET, is a Hindi-language based general entertainment television channel in India. It was launched in October 1995 and is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited),[1] a subsidiary of Sony Pictures Entertainment. The network carried C.I.D. and Kaun Banega Crorepati.

MSM's family of channels in India include: SAB TV, SET Max, Sony Aath, SET PIX, AXN, Animax and recently on September 1, 2011, they launched a 24 hour Hindi Music Channel Sony MIX,[2] distributed by MSM Discovery Private Limited, a distribution joint venture between MSM and Discovery Communications India.[3]

As of September 1, 2011, the channel has changed its identity by changing its theme and Sony word being inscribed on top of logos of all its sister channels - SAB, SET, PIX, MIX, SIX and MAX.

Marketing[edit]

Competition[edit]

Today, SET faces stiff competition from other players in the market, especially STAR Plus, Zee TV, and Colors.[4] In terms of average prime time TVR; Sony Entertainment Television had 3 shows among top ten non-fiction programs in 2011 while Zee TV and STAR Plus had two shows.[5]

Sony HD[edit]

Sony is available in HD on DishTV, Tata Sky, Videocon d2h, Airtel digital TV and Hathway.[6] It was launched on May 28, 2012.[citation needed]

Programming[edit]

SET's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, thriller, horror, Bollywood, and live events. Some of its most successful programmes to date include Boogie Woogie; C.I.D.; Comedy Circus; Indian Idol, Amber Dhara, Anamika, Sakshi, Devi,Jassi Jaissi Koi Nahin (There Is No One Like Jassi), 10 Ka Dum, Aahat (a Horror Show), Baat Hamari Pakki Hai (Drama), Saas Bina Sasural (Sitcom), Kutumb season 1 and season 2,Bade Achhe Lagte Hain, Kuch Toh Log Kahenge(Drama)Crime Patrol Dastak and [[Bharat Ka Veer Putra – Maharana Pratap ]](Historical Drama), Ek Nayi Pehchaan(Drama), Kehta Hai Dil Jee Le Zara (Drama).

In July 2010, Sony Pictures Entertainment announced that it has bought the copyrights of Kaun Banega Crorepati (Indian version of Who Wants To Be a Millionaire) from STAR Plus and aired KBC 4 with its original host Amitabh Bachchan on the Indian SET. KBC 1 & 2 were hosted by Amitabh Bachchan and KBC 3 was hosted by Shahrukh Khan on STAR Plus. Kaun Banega Crorepati(KBC) Season 5 started on Sony Entertainment Television on the independence day, 15 August 2011 with its brand new 1st Episode which saw a blockbuster opening of 5.24 TVRs, in the top 3 metros Mumbai, New Delhi and Kolkata. KBC has been one of the most successful shows of Sony Entertainment Television.[5]

External links[edit]

References[edit]

  1. ^ "Set India renamed as Multi Screen Media". IndianTelevision.com. 2007-12-20. Retrieved 2008-03-08. 
  2. ^ "Sony set to expand, music channel launch in September". Indiantelevision.com. August 10, 2011. 
  3. ^ "UFC and Multi Screen Media announce a 4 year...". Vegas24Seven.com. 2012. 
  4. ^ "Marketeting Strategies". Times of India. 2011. 
  5. ^ a b "Sony TV's Eureka Moment". Business-Standard.com. October 5, 2011. 
  6. ^ Sony Entertainment Television Asia goes HD in India | BizAsia UK | The UK's only Asian media news site. Media247.co.uk (2012-05-27). Retrieved on 2013-12-23.