Sony Entertainment Television (India)

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This article is about the Sony Entertainment Television channel in India. For the Indian version broadcast worldwide, see Sony Entertainment Television Asia.
Sony Entertainment Television (India)
Sony Entertainment Television.svg
Sony Entertainment Television (India)
Launched October 1995
Owned by Multi Screen Media Pvt. Ltd. (a subsidiary of Sony Pictures Entertainment)
Picture format 1080i (HDTV)
576i (SDTV)
Country India
Headquarters Mumbai, Maharashtra
Sister channel(s) SAB TV
Sony Pal
Sony MAX
Sony MAX 2
Sony Aath
Sony PIX
Sony MIX
Sony LIV
Sony SIX
Animax India
Website Sony Entertainment Television India Website
DStv (Mauritius) Channel 450
Airtel Digital TV Channel 106(SD), Channel 107(HD)
Reliance Digital TV Channel 207;
DishTV Channel 105 (SD), Channel 4 (HD)
Tata Sky Channel 111 (SD), Channel 112 (HD)
Dish Network Channel 695
Sun Direct (India) Channel 310
Videocon d2h (India) Channel 109 (SD), Channel 110 (HD)
Dialog TV (Sri Lanka) Channel 52 (SD)
DStv (also in Mauritius) Channel 450
Manthan Digital (Kolkata) Channel 404
Asianet Digital Channel 503
StarHub TV (Singapore) Channel 127
Verizon FiOS Channel 1754
iO Digital Cable
Channel 1173
SkyCable CAMANAVA (Philippines) Channel 73
In Digital (Bengaluru) Channel 102
Siti Digital Channel 112
Fastway Cable (India) Channel 03(SD), Channel 602(HD)
Mio TV (Singapore) Channel 644
PEO TV(Sri Lanka) Channel 79

Sony Entertainment Television or SET, is a Hindi-language based general entertainment television channel in India. It was launched in October 1995 and is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited),[1] a subsidiary of Sony Pictures Entertainment. The network carried C.I.D. and Kaun Banega Crorepati.

MSM's family of channels in India include: SAB TV, Sony MAX, Sony Aath, Sony PIX, Sony Pal, AXN, Animax and recently on September 1, 2011, they launched a 24 hour Hindi Music Channel Sony MIX,[2] distributed by MSM Discovery Private Limited, a distribution joint venture between MSM and Discovery Communications India.[3]

As of September 1, 2011, the channel has changed its identity by changing its theme and Sony word being inscribed on top of logos of all its sister channels - SAB, SET, PIX, MIX, SIX.



SET competitor include Star Plus, Zee TV, and Colors.[4] In terms of average prime time TVR; Sony Entertainment Television had 3 shows among top ten non-fiction programs in 2011 while Zee TV and STAR Plus had two shows.[5]

Sony HD[edit]

Sony is available in HD on DishTV, Tata Sky, Videocon d2h, Airtel digital TV, Hathway and Fastway Cable.[6] It was launched on May 28, 2012.[citation needed]


SET's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, thriller, horror, Bollywood, and live events. Some of its most successful programmes to date include Boogie Woogie; Kaun Banega Crorepati (Reality Game Show); Bigg Boss (Reality Show); C.I.D. (Crime Fiction); Comedy Circus; Amber Dhara, Anamika, Jassi Jaissi Koi Nahin (There Is No One Like Jassi), 10 Ka Dum, Heena (Drama), Kkusum (Drama), Kutumb (drama), Aahat (a Horror Show), Baat Hamari Pakki Hai (Drama), Saas Bina Sasural (Sitcom), Kuch Toh Log Kahenge , Kehta Hai Dil Jee Le Zara, Kya Huaa Tera Vaada (Drama), and Bade Achhe Lagte Hain (Drama).

In July 2010, Sony Pictures Entertainment announced that it has bought the copyrights of Kaun Banega Crorepati (Indian version of Who Wants To Be a Millionaire) from STAR Plus and aired KBC 4 with its original host Amitabh Bachchan on the Indian SET. KBC 1 & 2 were hosted by Amitabh Bachchan and KBC 3 was hosted by Shahrukh Khan on STAR Plus. Kaun Banega Crorepati(KBC) Season 5 started on Sony Entertainment Television on the independence day, 15 August 2011 with its brand new 1st Episode which saw a blockbuster opening of 5.24 TVRs, in the top 3 metros Mumbai, New Delhi and Kolkata. KBC has been one of the most successful shows of Sony Entertainment Television.[5]

Sony TV is set to launch five new shows in the next 100 days. "In the next 100 days we will be launching five new shows with interesting concepts as we believe there is an audience out there that exists for such content,” says SET senior executive vice president and business head Nachiket Pantvaidya.[7]


  1. ^ "Set India renamed as Multi Screen Media". 2007-12-20. Retrieved 2008-03-08. 
  2. ^ "Sony set to expand, music channel launch in September". August 10, 2011. 
  3. ^ "UFC and Multi Screen Media announce a 4 year...". 2012. 
  4. ^ "Marketeting Strategies". Times of India. 2011. 
  5. ^ a b "Sony TV's Eureka Moment". October 5, 2011. 
  6. ^ Sony Entertainment Television Asia goes HD in India | BizAsia UK | The UK's only Asian media news site. (2012-05-27). Retrieved on 2013-12-23.
  7. ^ "Sony ushers in new programming era with ‘Dil Ki Baatein’". Indian Television. Retrieved 24 March 2015. 

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