|Launched||7 April 2012|
|Owned by||MSM India (a Sony Pictures Entertainment company)|
|Sister channel(s)||Sony TV
|Dish TV||Channel 664(SD)
Channel 82 (HD)
|Tata Sky||Channel 419 (SD)
Channel 420 (HD)
|Videocon d2h||Channel 423 (SD)
Channel 424 (HD)
|Reliance Digital TV||Channel 511|
|Airtel digital TV||Channel 236 (SD)
Channel 237 (HD)
|Sun Direct||Channel 508|
|[Fastway Cable]||Channel 301 (SD)
Channel 606 (HD)
Sony SIX is an Indian sports channel owned and operated by Multi Screen Media, which also owns Sony Entertainment Television and SET Max. The channel is aimed at the youth segment. It was launched on 7 April 2012 and is the 14th sports channel in India.
MSM India owns the broadcast rights in India for the Indian Premier League and the FIFA World Cup 2014 Brazil. The company broadcast the 2013 PepsiCo IPL. Apart from the IPL, MSM India owns the broadcast rights in India for TNA Wrestling, Ultimate Fighting Championship (UFC), NFL and NBA, which it intends to broadcast on SIX.
Based on preparations for SIX, MSM India had also bid for the broadcast rights for Indian cricket which it lost to STAR TV. MSM India's decision to go ahead with the launch of SIX despite losing the bid surprised observers, since competitors like Ten Sports and NEO Sports are finding it difficult to sustain themselves. Apart from the IPL, the channel aims to gain viewership by broadcasting sports other than cricket. Sony six also got rights to broadcast FIFA events FIFA World Cup Qualification (UEFA and CONMEBOL), 2014 FIFA World Cup, 2017 FIFA U-17 World Cup, 2017 FIFA Confederations Cup and 2018 FIFA World Cup. The media company also bagged rights of UEFA Euro 2016 as well.
- "Coming from Sony: Sports channel named Six". Business Standard. 21 March 2012. Retrieved 6 April 2012.
- "IPL 5: Multi Screen Media plans to air matches on SIX next year". The Economic Times. 8 April 2012. Retrieved 9 April 2012.
- "Sony Six could be launching on a bouncy wicket". The Hindu Business Line. 26 March 2012. Retrieved 6 April 2012.
- "MSM sports channel SIX launched on 7 April". Hindustan Times. 6 April 2012. Retrieved 6 April 2012.
- "We cant afford to discount the current value of IPL rights: N P Singh". Business Standard. 6 April 2012. Retrieved 6 April 2012.
- "Sony Six acquires TNA Wrestling's broadcasting rights". Business Standard. 1 August 2013. Retrieved 1 August 2013.
- "Sony Six brings American football to India with NFL". Indiantelevision.com. 17 September 2014. Retrieved 17 September 2014.
- "Star TV bags rights for Indian cricket". ESPNCricinfo. 2 April 2012. Retrieved 6 April 2012.
- "Sony Six’s first innings starts on back foot". The Financial Express. 7 April 2012. Retrieved 9 April 2012.
- Sony SIX wins broadcast rights for FIFA World Cup 2014 and 2018